The Proactive Report

JUNE 23, 2015

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Why are videos more applicable to business? Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. I’ve seen seasoned thought leaders shrink at the prospect of recording a video session. Video keynotes are often made available on-demand, so it pays to get it right.

Conference 310

Conference Trade Shows Technology Video 310

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 99

Case Study B2B Study Marketing 99

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. This includes the company website where links to video and slideshare are posted and regularly updated. Don’t hold out for the keynote. .

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Beyond PR

JULY 5, 2016

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. Conjure Up an Event Video.

Trade Shows 72

Trade Shows Video Writing Conference 72

MaccaPR

FEBRUARY 7, 2022

What’s a marketer to do? With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

Conference 62

Conference Trade Shows Brand Branding 62

Bianchi Biz Blog

OCTOBER 9, 2023

I also produce audio and video content for our online and multimedia channels. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Describe the craziest or most fun story you have worked on. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Landis PR

FEBRUARY 7, 2022

Producing an explainer video? Trade Shows aren’t going away, but we can be smarter about participation. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. 5 Must-Keep New Year’s Resolutions for B2B Marketers.

B2B 52

B2B Communications Trade Shows YouTube 52

Remote PR Jobs

FEBRUARY 27, 2022

If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book. Pro tip: Make sure to ask the reporter if they will be on camera, if it is a video conference. The specific reporter or analyst that will be participating.

Writing 130

Writing How To Interviews Pitching 130

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

PR 20/20

JUNE 22, 2022

Click on the video below to watch the full session recording, or continue reading to skim Kyle’s answers to top Sales Hub questions. Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. How should sales and marketing teams use HubSpot for account-based marketing (ABM)?

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Video testimonials. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Polaris

DECEMBER 30, 2014

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. She’s not alone. The short answer?

Pinterest 196

Pinterest Instagram Brand Branding 196

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

DECEMBER 13, 2018

Again, one generation sees this and says “I can’t believe people watch other people play video games on TV!” Meanwhile today’s Millennials and Zers are off making millions playing video games and being content creators on Instagram and YouTube. The olds (sadly, I’m a part of the “olds” now!)

Communications 106

Communications Newspapers Trade Shows Sports 106

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. Most events of a marketing nature will remain virtual for the foreseeable future. Need help with marketing or PR? Incorporate video as part of the webinar presentation.

Survey 93

Survey B2B Report Video 93

Prohibition

JUNE 3, 2018

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland!

Trade Shows 48

Trade Shows Retail Interviews Video 48

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Jack of all trades. Old and new tasks. Semi-controlled chaos.

Communications 123

Communications Crisis Internal International 123

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Cision

AUGUST 20, 2015

What Geographic Markets Do I Want to Target? But beyond that, consider which markets your industry has heavy concentration in. So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. What Time Do I Want My Release to Go Live?

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Shift Communications

FEBRUARY 17, 2015

Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. Instead of merely capturing video content of your own thought leaders or customers, consider taking a more thematic approach. Looking for a way to get your creative juices flowing? Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Mark My Words

SEPTEMBER 21, 2018

video and mobile ad/content experiences and make them work. With the speed and complexity of today’s landscape, we all have to be able to turn and change direction on a dime ( I refrained from using the word ‘pivot’ deliberately) In marketing alone (at the last count) there was a minimum of 100 channels?—?from in all formats?—?video

Trade Shows 60

Trade Shows Mobile Television Fashion 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. Some brands still over-think video.

Brand 60

Brand Branding Product Launch Video 60

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. Would a CEO video instill trust? Smith is Director of Marketing, Investor Relations and Compliance Services at PR Newswire and Vintage. There are 29 questions.

Study 40

Study Trade Shows Retail Financial 40

Shift Communications

APRIL 1, 2015

Once you’ve found an influencer, simply choose the action you want to take to subtly attract their attention, such as retweeting their last tweet: The SHIFT AIR will revolutionize influencer management, especially in rich interaction environments such as conferences, trade shows, cultural events, and other high-density places.

Trade Shows 60

Trade Shows Technology Mobile Google 60

Prohibition

JANUARY 3, 2017

2016 can be seen as the year live video was pushed into the mainstream. Cisco estimate that by 2020, 75% of mobile data usage will be video. 51 Live video has become an emerging market within social media, with a high percentage of influencers and brands joining the cause.

Twitter 48

Twitter Social Media Trade Shows Video 48

Polaris

AUGUST 28, 2014

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. (See how much smarter I’ve become over the last 3 years? 3: Repurpose your content.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Communications Conversations

MARCH 20, 2018

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows.

Trade Shows 107

Trade Shows Interviews Video Twitter 107