5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Facebook Live was designed to generate engagement while showing your audience your attention, in real time! A LOT of community engagement. Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. Promote your story on your website with visual cues such as banner imagery, videos, etc. Anchor your event message with visuals.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I think this video speaks for the impact it had on attendees. It happens via video. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Livestreaming product launches. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours.

Brand 60

Brand Branding Product Launch Video 60