Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Fortunately, my employer feels the same way.

Wikipedia 44

Wikipedia Agency Ethics Community 44

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Doctor Spin

JANUARY 16, 2024

And what does information asymmetry mean for public relations ? In Wikipedia. In Wikipedia. Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. In Wikipedia. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Doctor Spin

NOVEMBER 29, 2023

“Thought leadership, including PR, is a key strategy for building trust in global markets, leading to new products, market expansion, and company profits.” Source: Journal of Public Relations Research 1 Bourne, C. In Wikipedia. Journal of Public Relations Research, 27, 322 – 336. In Wikipedia.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Flack's Revenge

DECEMBER 7, 2020

The Canadian news site CBC explains, in a great piece on Words Invented by Marketers : When I was growing up, Certs breath mints had a long-running series of TV commercials with a “Two mints in one” theme. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets.

How To 194

How To Wikipedia Engineering Web 194

Doctor Spin

JANUARY 17, 2023

Solarpunk in Marketing and PR Decentralised and Community-Based Solarpunk Aesthetic Solarpunk Architecture Solarpunk in Culture An Unclear Political Alignment A Smart Minority: The Sustainable Future What is Solarpunk? In contrast to dystopian sci-fi ideas about the future, many publics might long for visions that aren’t so bleak.

Wikipedia 52

Wikipedia Energy Community Fashion 52

Flack's Revenge

APRIL 20, 2017

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. Marketers are accusing competitors of post-truth PR claims. Adhere to highest ethical standards.

Wikipedia 159

Wikipedia Ethics Education Data 159

PR in High Definition

APRIL 25, 2022

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. What they found was that the hotness of topic, time in the public sphere, and desire for a new topic vary greatly and depend on the media type.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Stephen Waddington

OCTOBER 18, 2018

This is a growing segment has developed out of the market for social media management. Seek out public sector websites such as GOV.UK Social media platforms such as Twitter ( October 2018 lineup: Key dates for Twitter marketers ) and tool vendors such as Hubspot ( The Ultimate Social Media Holiday Calendar for 2018 ) are a good source.

Tools 203

Tools Web Wikipedia Banking 203

Flack's Revenge

JUNE 13, 2019

Flash forward twenty or so years and it is not well-intentioned if sometimes annoying US marketers who’ve mastered memetics. A couple of years ago I wrote: it’s the end of the truth as we know it , about the failed promise of the internet, as a public commons to crowdsource knowledge and wisdom.

Wikipedia 136

Wikipedia Social Media Travel Web 136

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. Today, I’m wiser (at least a little) and now completely understand the concept and believe it offers a great marketing opportunity for executives. Source: Wikipedia, which coincidentally can help you become one.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 115

Social Media Privacy Branding Brand 115

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? source: wikipedia. source: wikipedia. High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. Have you ever been to High Point?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? source: wikipedia. source: wikipedia. High Point Furniture Market. It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Doctor Spin

NOVEMBER 29, 2023

His theories are especially interesting for public relations. In Wikipedia. The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. In Wikipedia. But who was he? 3 When Prophecy Fails. 2023, October 28).

Handbook 52

Handbook Wikipedia eBook Comparison 52

Bad Pitch Blog

DECEMBER 28, 2011

Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake? Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." I''m dead serious.

Customer Service 69

Customer Service Marketing Wikipedia Pitching 69

prTini

SEPTEMBER 19, 2014

. 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Meet the Man Who Unlocked the Secrets of Mobile Marketing. Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros. Industry Groups Release Wikipedia ‘Manual’ for PR Pros.

Tools 50

Tools Wikipedia Case Study Marketing 50

Where the Fishermen Ain't

OCTOBER 25, 2013

This Sunday, I will be delivering my talk " Hacking Public Relations " at the PRSA International Conference in Philadelphia. There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. Wikipedia is another topic about.

Publicity 39

Publicity Wikipedia System Community 39

Cision

APRIL 1, 2016

Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. The key to marketing and public relations is knowing where and when to reach an audience. The same idea has been discussed on Twitter. Social networks have to monetize. It gets bigger and bigger.

Instagram 120

Instagram Wikipedia Privacy Policies 120

PR Conversations

SEPTEMBER 8, 2011

I’ve yet to come across Constance Hope in any public relations textbook – perhaps not surprising as women are largely missing from the history. Well she authored a book called: Publicity is Broccoli (published in 1941) a title which has to be worth a bit of our attention – and that’s the point about Constance.

Publicity 40

Publicity Wikipedia Fashion Writing 40

Melissa Agnes

JUNE 3, 2014

It also presents risks of viralization and losing very public control. Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Source: Wikipedia). Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Communications Conversations

MAY 22, 2018

” According to Wikipedia, an “Employer brand” is the reputation of an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. Partially because HR teams don’t have the time to do most of the work.

Communications 83

Communications Branding Brand Wikipedia 83

David PR Group

DECEMBER 2, 2016

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. If you don’t believe me, ask Wikipedia (cue groans.) Do you have your search engine marketing people in charge of this? So reputation involves search engine marketing, PR and customer service, right?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Mora Communications

NOVEMBER 21, 2017

According to Wikipedia, ‘a Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”. Once that’s defined, it’s important to identify your market or markets. True, but that’s just the starting point. .

Branding 40

Branding Brand Wikipedia Print 40

Doctor Spin

NOVEMBER 17, 2023

In Wikipedia. 3 I’ve written about this mental model in Walter Lippmann: Public Opinion and Perception Management. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. In Wikipedia. 1 Charlie Munger. 2023, October 29). 2023, October 29).

How To 52

How To eBook Wikipedia Viral 52

Rock the Status Quo

APRIL 23, 2015

Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page.

Branding 100

Branding Brand Community Wikipedia 100

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Welcome to agency life.

Industry 58

Industry Insurance Insurance Resources 58

Shift Communications

MARCH 17, 2016

Bruce Rogers’ Forbes Thought Leaders articles , for example, almost always have a mix of the following: a human interest angle (how a CEO got their idea/start); a pivot or revelation that led the company to success; market and company performance numbers; how the company is challenging the status quo.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Cision

JULY 6, 2015

Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. Marketer Austin Malloy writes that “ a lot of people put what their interests are right in their bio.” You can increase the amount you personally or professionally disclose to people, but you do this in a public forum.

Social Media 120

Social Media Media Wikipedia Tools 120

PR in High Definition

OCTOBER 23, 2019

However, some have taken the bold step in defining a purpose that resonates through not just marketing and the C-suite, but through every part of their operations. Many firms treat their sustainability initiatives as statements of organisational purpose, which can lead to a very narrow focus. Furthermore, there’s the problem of definition.

Airlines 48

Airlines Local Wikipedia Travel 48

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? It starts with public interest and then carries over to media interest. Ben: So, one last question before we turn the forum public, I guess. The probability of something bad happening.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 12

Technology Company Software Marketing 12

Norton's Notes

JULY 29, 2015

Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. Michael has a first class honours degree in public relations from the University of Gloucestershire and is currently named by Cision as one of the UK’s top ten PR bloggers ( thoughtsymposium.com ).

Interviews 28

Interviews SEO Banking Radio 28

Ishmael's Corner

JUNE 9, 2021

The Art Of Storytelling In Business Communications And Public Relations. The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Wikipedia 115

Wikipedia Storytelling Interviews Communications 115

Flatiron Communications

APRIL 15, 2015

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ It had migrated to the agency’s lifestyle marketing communications team.

Wikipedia 28

Wikipedia Transportation Interviews Viral 28

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. Immediately.

Digital PR 60

Digital PR SEO Small Business Blogging 60