NewsWhip

OCTOBER 30, 2019

We take a look at the data to see what’s resonating and how the narratives change across platforms. There were more mainstream publishers that cover pharma when we looked at engagements to websites alone, but Grit Post and Return to Now also made the top ten. Article count didn’t make a difference in engagements.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

MaccaPR

JULY 24, 2019

But to accomplish this, brands need to objectively look at the competitive landscape and identify the unique story they can tell. Exhibit A: Never before have so many LGBTQ+ rainbows appeared on products and storefronts than Pride 2019. In fact, Fortune Global 500 firms spend $20 billion a year on CSR activities. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. It hasn’t all been sunshine and rainbows, though. Victor Hugo once said that there is nothing like a dream to create the future. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

The Stalwart Blog

JUNE 23, 2014

What is not lacking in any of these discussions is the drive and determination from the founders who are looking to bring these ideas to market. Take renowned actor and producer Levar Burton and his quest to bring back the children’s TV show, Reading Rainbow. Here’s why. By validation, I’m not suggesting that this must come from sales.

Pitching 131

Pitching Marketing Company Media 131

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 percent engagement per post compared to.07 07 percent for Facebook. It’s also the fastest growing among the larger social media platforms. But you can also put new ones in several days later to refresh your post.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In the review process, my client was presented with two such headlines: one that I wrote and one that ChatGPT re-wrote.

Software 85

Software Media Relations Pitching Media 85

Karen Freberg

OCTOBER 16, 2021

Insert the gif from Reading Rainbow that shows: The More You Know! Even though I am a professor who studies, consults and teaches in new technology, I am not what you call an expert in NFTs. So, you may be asking what exactly are NFTs? ” Okay, you may be thinking, Karen! Essentially, they are a digital asset you own (ex.

Case Study 85

Case Study Ethics Community Trends 85

Konnect Agency

MARCH 10, 2023

One of our favorites around our house is Hues and Cues , a game that asks you to describe the color you have chosen without using a reference to color or pointing to the rainbow of hues on the game board. Can you picture how this logo may look? Can you picture how this logo may look? David Williams, the William G.

Creativity 52

Creativity Agency Survey Examples 52

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

I can find lots of information and opinions about the latest iPhone without looking at Apple’s website or walking into a store. Glowing reviews can boost website traffic. A business feature story can trigger calls from VCs. And a strong reputation usually engages consumers over time. Five Things PR Does That Helps Drive Sales.

Education 120

Education Leadership Viral Consumer 120

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. The Telegraph Prominent ad campaigns once dictated water-cooler talk and set the cultural agenda. To be sure, adland is struggling.

Advertising 60

Advertising Advertising Film Creativity 60

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Sometimes I do, but mostly I just read a lot. Also, of course, I have measured a lot of comms programs over many years. Make people laugh—and don’t be boring.

Communications 40

Communications Measurement Employee Course 40

Presspage

APRIL 12, 2018

How has the media landscape changed? What are some trends you’re seeing evolve over time? Bart : “Here’s what hasn’t changed: The first press release was written by Ivy Lee in 1906. He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths.

Company 111

Company Media Journalism Report 111

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. This isn’t a reflexive reaction either. To be clear, the idea isn’t without merit.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Mark My Words

AUGUST 26, 2017

When president and ethnic Zulu Jacob Zuma was caught at the centre of rape accusations in 2006, his political future looked bleak as the predominantly Xhosa ANC abandoned him. For context, the Gupta family head a burgeoning South African business empire, and have spent decades courting members of the ruling ANC to curry political favour.

Course 60

Course Government System Agency 60

Critical Mention

JULY 20, 2018

It’s common knowledge that a recruiter takes about six seconds to look at your resume and then either decide to call you or toss it. As a PR pro, one of the most important tools in getting your message across is your copy. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.”

Writing 63

Writing Content Marketing Tools Customer Service 63

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Ishmael's Corner

JUNE 7, 2015

Looking at SEO from a brand building prism will put things in perspective and also streamline your efforts. UX Is the Pot of Gold at the End of the Rainbow. John Belushi asks the question. I’ve made this plea before. But don’t listen to me (or John). Breaking down the piece, we again witness an uncanny resemblance to PR.

SEO 60

SEO Engineering Google Mobile 60

Solo PR Pro

JUNE 13, 2017

However, it’s not all rainbows and unicorns. Look for other income sources. You took a leap and started your own business. You relished the freedom to create work on your own terms, choosing the type of work you do and how you are compensated for it. This is a good life…until it isn’t. Stabilize your finances.

Energy 66

Energy Insurance Insurance Financial 66

Prohibition

MARCH 16, 2020

Showcasing the very best of family life and the joys of parenthood, Jem is a Leeds family blogger whose feed looks at everyday life with her daughter Briar Rose, as well as family trips, milestones and adventures. The mum-daughter duo are without a doubt the best dressed pair who are both always dressed to impress and looking beautiful!

Fashion 62

Fashion Instagram Travel Trends 62

Prohibition

MARCH 16, 2020

Showcasing the very best of family life and the joys of parenthood, Jem is a Leeds family blogger whose feed looks at everyday life with her daughter Briar Rose, as well as family trips, milestones and adventures. The mum-daughter duo are without a doubt the best dressed pair who are both always dressed to impress and looking beautiful!

Fashion 62

Fashion Instagram Travel Trends 62

Where the Fishermen Ain't

MAY 16, 2014

As a fan of heavy metal for nearly my entire life, I''ve always looked up to Dio for his dedication to this enduring genre, his frank demeanor and the passion he had for the global community (a “tribe,” really) of metal fans. Edelman Entertainment black sabbath lists metal music rainbow ronnie james dio'

LinkedIn 20

LinkedIn Community Company Brand 20

Sword and the Script

AUGUST 8, 2017

If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Did the reporter get the email? Was it lost in the deluge that is the modern reporter’s inbox?

Software 69

Software Tools Pitching Media Relations 69

Beyond PR

AUGUST 3, 2016

To quote Rocky Balboa, though, collaboration “ain’t all sunshine and rainbows.” When companies launch new products, it means one thing: Opportunity. An opportunity to bring in more business. An opportunity to land media coverage. Ultimately, though, it’s an opportunity to build and deepen your relationship with customers. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Norton's Notes

MAY 14, 2015

All of these companies claim to look at brand properly and then marry their campaigns up but although I am sure their are good companies doing this I am still not really seeing it. I value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients.

SEO 28

SEO Agency Engineering Journalism 28

Bad Pitch Blog

AUGUST 11, 2009

Express Yourself The look of your press release is very important. Change your text and background colors to, say, pink on red, or teal on rainbow, yellow on orange. Comic Sans looks very professional. An earlier version of this post had the wrong username. Apologies for the confusion. Jazz it up! Also, use a fun font!

Pitching 102

Pitching Twitter Facebook Report 102