Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.

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Transportation Meeting Newspapers Media 99

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

AUGUST 11, 2017

And, it’s mostly predicated on the belief, and expectation, quite frankly, that the mainstream media will always be numero uno in the PR/marketing game. Sure, mainstream media still have huge reach today. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 101

Strategy Nonprofit Social Media Leadership 101

Cision

OCTOBER 6, 2016

The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers. But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

FEBRUARY 17, 2016

Brands that have adopted influencer marketing can increase conversions by a factor of 10. Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. Want all the latest influencer marketing tactics and news events? How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We’re also not typically in charge of a PO, so we always fall underneath a marketing manager or whoever.

Marketing 120

Marketing Analytics Measurement Data 120

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. I’ve worked on communications, marketing and sales.” They spoke about their first job and their career.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What story or stories are you most proud of?

Journalism 79

Journalism Meeting Newspapers Automotive 79

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Media outlets. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 114

Pitching Media Relations Survey Advertising 114

Sword and the Script

AUGUST 23, 2022

We are a science-based organization and stick to fact-based media.”. We continue to benefit from responsible reporting by our local newspaper.”. We play heavily in industry trade media and specific financial media. Our regional outlets are pretty good.”. “We Generally, we find this reporting is balanced.”.

Survey 140

Survey Media Report Journalism 140

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 60

Meeting Automotive Transportation Newspapers 60

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. David: Yeah.

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. I review a few to-dos with the students and lecture about social media marketing. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Build better relationships with today’s journalists by remembering these media insights and PR tips.

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. Want to improve your media relations? How has content marketing changed over the years?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share. SCHEDULE A DEMO.

Radio 104

Radio Media Newspapers Sports 104

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Bianchi Biz Blog

JANUARY 23, 2023

Certainly, supply line nightmares continue to wreak havoc across the board, at every level, and the loose labor market (employee-friendly) is not helping manufacturers, especially on the warehouse floor, but really everywhere. Can you tell us what types of stories, trends or issues are on your radar right now?

Meeting 78

Meeting Report Chemicals Media 78

Prakkypedia

OCTOBER 24, 2018

For myself as a PR practitioner, one of the modern challenges of maintaining relationships with the media is keeping up with the volatility of that job market. It also means the in-house journalist with whom you have a good relationship, becomes a freelance journalist next week – or leaves the industry altogether.

Journalism 69

Journalism Reddit Newspapers Government 69

Shift Communications

MAY 19, 2015

news, reaching a top tier demographic in a key market. This, to me, is the crème de la crème of smart media relations skills. Here are a few tips I’ve picked up so far that have proven helpful: Read the newspaper every morning. Create your own customized Flipboard or listen to NPR during your morning commute.

Local 60

Local Pitching Newspapers Consumer 60

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He replied that he hasn’t read a newspaper in years.

Newspapers 74

Newspapers Print Radio Local 74

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. For those of you working in digital marketing or related fields, this should come as no surprise to you. Early evening and local morning news viewership is also up for a second year in a row.

Newspapers 71

Newspapers Mobile Media Facebook 71

The Resolution Blog

NOVEMBER 30, 2018

Break It Down Into Niches Just because the mainstream media aren’t biting on your sell in, it doesn’t mean that it won’t do well in niche markets. you’d be surprised at how many niche markets there are and the media outlets they have. Think about whether it’s relevant to a certain job role or hobby?—?you’d

Case Study 120

Case Study Study Local Pitching 120

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

MAY 16, 2022

While collaboration isn’t unusual in the engineering space, it’s still fascinating to see it in action and the fruits of those labors – many interesting solutions were developed, some of which have even made it to market. We like to hike, play board games, visit our local breweries. Finish this sentence: If I am not reporting, I am ….

Meeting 74

Meeting Media Engineering Journalism 74

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Mora Communications

SEPTEMBER 22, 2016

More than ever, consumers have their defenses up when watching or listening to the media. An effective media relations campaign allows you to slip past those defenses by being featured in media outlets that they already trust. So, let’s get back to our initial question, when should you launch your PR campaign?

Newspapers 40

Newspapers Advertising Advertising Pitching 40