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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. In fact, shaping and capitalising on both industry trends and consumer trends (rather than just responding), has numerous benefits. The ability to accomplish this comes from trend tracking.

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Leadership Trends to Look Out For

Ronn Torossian

The post Leadership Trends to Look Out For appeared first on. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice. It’s important for leaders to look out for and […].

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13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it? Be authentic.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. In another high-stakes election year, battling misinformation will emerge as a top PR industry trend.

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Changing Content Consumption Trends And What They Mean For PR

ImPRessions - Crenshaw Communications

PR teams need to note what’s driving trends in content consumption – whether it be convenience, price point, overall user experience, or anything else. For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership.

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Trends and challenges revealed in new book about women and leadership in public relations

Agility PR Solutions

It’s been a glaring problem in the PR industry for some time now—women make up a significant majority of personnel in PR, but leadership positions and opportunities for advancement are decidedly hard to come by.

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Trends in Marketing and Communication Leadership in 2023 and Beyond

Institute for Public Relations

A survey of 193 professionals in marketing and communication leadership roles was conducted from Sept. … Continue reading Trends in Marketing and Communication Leadership in 2023 and Beyond → Key findings include: 1.) 68% of all leaders surveyed said their role is a mix of marketing and communication.