Deirdre Breakenridge

DECEMBER 4, 2018

This reflects a greater trend among many organizations in promoting youth engagement. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Just last month on Sept. Why youth engagement matters? .

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

In the public relations world, keeping up with trends is the name of the game. It also means we should try to influence our companies and clients to get ahead of the mobile trend with innovations like a website that’s optimized for voice search, or – importantly – a mobile site that is accessible to those with disabilities.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Agility PR Solutions

OCTOBER 22, 2023

The following is an excerpt from the newly released business-leadership book The ROI OF LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace, which is co-authored by Peppercomm founder and CEO Steve Cody and Chief Comedy Officer/professional comedian Clayton Fletcher.

Storytelling 176

Storytelling Leadership Trends Publicity 176

Onclusive

JULY 13, 2021

Real-time: NEO tracks soundbite performance in real time, allowing you to take advantage of search’s “fresh and relevant” content rule and ride the wave of the current trends that apply to your brand.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise.

Crisis 464

Crisis Publicity Exercises Trends 464

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

The value of a strategic PR program isn’t always obvious to an organization’s leadership. There’s real personal and professional value in tactics like keynote and panel speaking opportunities, contributed opinion content, thought leadership, and industry recognition. Those are all desired outputs of a good PR campaign.

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership. Savvy business leaders are well suited to host rooms and later start their own clubs.

B2B 405

B2B Social Media Media Instagram 405

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts. Trend Spotting.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners.

B2B 319

B2B Company SMB Automotive 319

PRSay

NOVEMBER 15, 2023

[But it] is about meeting employees where they are and trying to find technology that enables good communication from an organization’s leadership team in [the employee’s particular] place of work. We also enable email access to files they need, or to our internet, our storytelling. Everyone is talking about AI.

Employee 127

Employee Internal International Storytelling 127

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Buzzy news site The Messenger abruptly shuttered , leaving 300 people without jobs or any severance. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Stern + Associates

MARCH 5, 2024

Identify the Voices Your company’s innovation story is just that – a story – so it’s important to identify the right storytellers within the organization. A few questions to consider when identifying your storytellers: What’s your CEO’s version of the story? Many of the most admired companies have strong founder or CEO stories.

How To 98

How To Corporate Storytelling Conference 98

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 17, 2021

Three key focus areas where short-term approaches mar the benefit of strategic and critical thinking and planning: Focusing on measurements and reporting as an activity instead of analyzing trends and patterns and adding more context for deeper and actionable insights – which can become capabilities embedded in various PR/Communications processes.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry. PR can highlight these engaging moments through media coverage.

Product Launch 78

Product Launch Consumer Community Interviews 78

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. As we head into summer, do you have any travel and tourism trends to share? There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Digital-first campaigns, influencer mapping and marketing are new ways of storytelling. Hale helps companies and leaders articulate and amplify their stories.

Local 133

Local Crisis Management Internal International 133

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. 14 episode of S&T Live. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Nostalgia aside, the topic on everyone’s mind this new year is: What’s in store for the next year and decade?

Trends 167

Trends Nonprofit Consumer Newspapers 167

Presspage

JANUARY 30, 2024

If IROs want to build strong investor relationships and deliver information that sticks, integrating multimedia into communication strategies isn't just a trend—it's a strategic must. This not only simplifies the information but also adds a personal touch, allowing investors to connect more deeply with the company’s leadership.

Infographics 78

Infographics Financial Video Leadership 78

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends.

Survey 71

Survey Trends Communications Storytelling 71

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. Generating brand awareness. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Communications Conversations

NOVEMBER 16, 2022

Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media. Storytelling is the underlining theme for social media pros. Social Listening. Copywriting.

Social Media 174

Social Media Media Analytics Data 174

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Stephen Waddington

JULY 16, 2021

It has become firmly aligned with leadership and executive management as a strategic management function. Trends in professional communication skills 1. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. You are ready to begin telling the company’s story loudly and proudly.

Communications 78

Communications Leadership Energy Storytelling 78

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. What are some core videos (product demonstration, thought leadership, e.g.) that most any brand can make? Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video?

Video 120

Video Brand Branding Trends 120

The Hoyt Organization

FEBRUARY 12, 2024

How To Use LinkedIn To Boost Your PR Strategy Leverage Data-Driven Storytelling Since every brand has a unique story, what will make yours stand out on LinkedIn? The answer is data-driven storytelling. To meet this need, we recommend turning to concrete statistics and trends that align with the interests of your audience.

LinkedIn 56

LinkedIn Publicity SEO Storytelling 56