Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

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Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help. Research Trends and Topics.

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Institute for Public Relations

FEBRUARY 20, 2024

The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership?

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. The post Trends That Will Shape PR in 2018 appeared first on Crenshaw Communications.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector. Not every story needs to be about a specific industry; in fact, it could be about leadership, culture, team-building, or community.

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PRSay

JANUARY 20, 2023

19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company. Communicators can prepare themselves for that. And again, PRSA is a great way to do that.

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Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts. Trend Spotting.

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Contently - Strategy

SEPTEMBER 20, 2022

Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends. This is a great tactic for thought leadership content, in particular.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Thought leadership is more important than ever. The PR Industry Evolves Beyond Its Roots.

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ImPRessions - Crenshaw Communications

JUNE 22, 2021

For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

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PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. Nostalgia aside, the topic on everyone’s mind this new year is: What’s in store for the next year and decade?

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wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Social Media Trends in Startups: Danielle Mullen Owner, Semicolon Bookstore.

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5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Influence of sustainability Sustainability is no longer a trend but a central pillar of the beauty industry. PR can highlight these engaging moments through media coverage.

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Sword and the Script

JULY 11, 2023

It’s a great way of “habit stacking” and making sure I am able to keep up with industry trends and best practices. Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space.

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Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view. PR professionals can not only capitalize on newsworthy angles based on popular trends, but target specific locations using the geographic search trends features.

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Maxim Behar

DECEMBER 14, 2022

This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community. The journalist and diplomat, Behar, is the only Bulgarian to be included in the list.

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PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. A 120-year-old retailer, JCPenney has long had a presence in small communities across America.

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Agility PR Solutions

OCTOBER 13, 2022

New research from digital global community ISACA shows significant gaps between what enterprises are doing now and what they should be doing to establish leadership and earn customer trust in the future digital ecosystem in the race toward digital transformation.

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Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

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ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

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ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. ” 2020 Brings A Leadership Test. The corporate responsibility trend peaked this year when 200 major companies signed on to the Business Roundtable statement supporting “stakeholder value.” Business Must Serve Stakeholders.

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MaccaPR

MAY 11, 2017

Although more and more women are taking leadership positions ( the number of female CEOs is increasing ), the majority of business leaders tend to be male (the top 27 highest paid CEOs in Minnesota are all men, for example). Here are takeaways for MaccaPR blog readers on leadership styles and business decision making. Chris Freytag.

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Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans. Trends in professional communication skills 1.

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Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community.

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ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. If it’s an article about trends, it must contain a surprise factor and/or tell readers something they don’t already know.

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ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy. How should a CEO convey leadership? Leaders talk about ideas.

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ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. How has Substack affected the media landscape? Substack lets anyone with insights create their own platform.

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Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

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wiredPRworks

MARCH 23, 2022

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

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Agility PR Solutions

FEBRUARY 1, 2022

Thanks to a number of events and initiatives over the last few years, leadership in business has undergone a seismic shift.

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PRSay

JULY 26, 2021

Corporate America is now going through an immense shift with the dialogue around inclusion, equity and belonging for their employees, customers and communities. Lately, there has been a shift within the investor community to evaluate organizations on their Environmental, Social and Governance (ESG) initiatives. in Orlando, Fla.,

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PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist.

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PRSay

OCTOBER 20, 2020

Our leadership, at every level of the Society, must define what DE&I success looks like for the industry and continue the focus and the discussion on how we steadily improve. Why did you decide on pursuing leadership positions within PRSA, including at the Chapter and Section level? Best leadership advice you’ve ever received?

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5W PR

JULY 15, 2023

Transparent and authentic communication builds credibility and fosters a positive brand image. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

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MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” But first, here’s nine takeaways to give you a head start on social media trends in the new year (lightly edited for clarity): Embrace Do-It-Yourself Content.

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