5W PR

MAY 30, 2024

However, the ever-evolving media scene combined with the intrinsic technicalities of tech offerings makes designing an ideal tech PR strategy a formidable challenge. Tech bloggers, YouTubers, and social media celebrities with a dedicated follower base in the industry. Next, it’s time to compile a media list.

Technology 78

Technology Product Launch Construction YouTube 78

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. One of the sources of this information is media monitoring and social listening technology. Elizabeth Barrett.

Strategy 418

Strategy Survey Automotive Data 418

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Creating this feeling will ensure attendees and media make it a point to stop at your booth. The Downside?

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Waxing UnLyrical

OCTOBER 12, 2016

Instead I fed off of praise for article placement and high-profile coverage, and high-fives for increases in social media followers. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

5W PR

APRIL 3, 2024

Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies. Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge.

Company 78

Company Product Launch Resources Employee 78

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities.

Communications 78

Communications Policies Product Launch Reputation 78

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Consumer Community Interviews 78

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why stage a media event? Is this tactic one that will appeal to the media or just my team? “Why” then becomes a critical question your PR agency should ask you with every new announcement or moment.

Strategy 98

Strategy Product Launch Storytelling Agency 98

5W PR

MARCH 18, 2023

The most effective channels for doing so include press releases, social media, and investor relations. Sharing accomplishments, such as product launches and expansion into new markets. One way to improve internal communication is to establish regular communication channels between leadership and employees.

Company 88

Company Corporate Product Launch Internal 88

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Tools 195

5W PR

JULY 7, 2021

While every startup can distribute branded content and ads to guide consumers in their buying journeys, earned media coverage, especially in terms of features, brand mentions, and product reviews, are far more effective. However, they can learn from others’ campaigns. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information.

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. .

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

NOVEMBER 10, 2021

AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go. Who should be involved Communications should be involved in conducting the PESTLE analysis as a strategic advisor to executive leadership about enhancing corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Moreover, it can attract the attention of media, analysts, and business customers.

B2B 147

B2B Data Retail Survey 147

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations. There are three types of media: Paid Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

JUNE 1, 2023

Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives. In 2023, the event garnered the attention of over 4,800 journalists from around the world, providing unparalleled media exposure opportunities for participating companies.

Automotive 74

Automotive Mobile Technology Trade Shows 74

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. A good PR plan includes a variety of pitch angles and story ideas to drive media interest under each theme or message. Here are some fundamentals that will guide you in crafting a winning PR program.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? Myth: Great PR can overcome a mediocre product or service.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

PRSay

AUGUST 5, 2020

Since none of us has experienced times like these before, here are some things to consider before launching a new PR campaign. If you have doubts regarding any of these points, then you might be doing yourself, your clients and the media a favor by waiting. Target your media outreach. Consider the value. Be honest and realistic.

Product Launch 196

Product Launch Pitching Meeting Conference 196

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. We created Media Snippets to help companies tap into this potential.

Video 117

Video Communications Strategy Product Launch 117

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. As we’ve addressed in previous posts, we operate in a dynamic media environment where the news cycle seems to get faster all the time. Establish a baseline.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Barokas

JULY 6, 2020

This provides you with a warm intro and the opportunity to begin building relationships with members of the media. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. Might need to rethink this.

Consumer 131

Consumer Product Launch Agency Sports 131

Communications Conversations

JUNE 14, 2018

As a communications professional, I’m looking for more comprehensive tools that will help me create content, manage and update customized media lists that are specific to my industry, monitor a variety of traditional and social media channels and create reports for my senior leadership.

Communications 83

Communications Public Affairs B2C B2B 83

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. Thought leadership is an important part of any successful PR strategy. To put that into numbers, LinkedIn is responsible for more than 80% of an organization’s social media leads. You can become a thought leader. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings. The data?

Survey 97

Survey Marketing Product Launch Analytics 97

PR in High Definition

JUNE 25, 2020

Use every opportunity you can to gain employee feedback – whether it’s a team-wide survey after a product launch, a monthly all-hands meeting or an impromptu Q&A session with the senior leadership team. The true colours of leadership teams were shown recently, and, for some, it wasn’t admirable at all.

Reputation 75

Reputation Employee Leadership Product Launch 75