Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Landis PR

AUGUST 22, 2022

This applies equally to a product launch, leadership announcement or any news moment at the company. Why do you have this pitch idea? Why stage a media event? Is this tactic one that will appeal to the media or just my team? Why issue a press release? And sometimes, that means pausing to ask: why?

Strategy 98

Strategy Product Launch Storytelling Agency 98

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Moreover, it can attract the attention of media, analysts, and business customers.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. That isn’t true; earned media is generated by hard work, research, and creativity. They don’t respond to me-too pitches.

Agency 205

Agency Pitching Internal International 205

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

PRSay

AUGUST 5, 2020

Since none of us has experienced times like these before, here are some things to consider before launching a new PR campaign. If you have doubts regarding any of these points, then you might be doing yourself, your clients and the media a favor by waiting. Target your media outreach. Consider the value. Be honest and realistic.

Product Launch 196

Product Launch Pitching Meeting Conference 196

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information.

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Revisit key company announcements.

Pitching 83

Pitching Product Launch Data Measurement 83

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. Thought leadership is an important part of any successful PR strategy. To put that into numbers, LinkedIn is responsible for more than 80% of an organization’s social media leads. Devising a clear and compelling pitch for your company’s description.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch 91

Product Launch Publicity Company Content Marketing 91

ImPRessions - Crenshaw Communications

MARCH 31, 2017

We’re basing success on a few factors; our criteria include ideas that are on strategy, cost-effective, and attractive to media. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. The player wore the brace and the media response earned us major points. Feeling creative? Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Ensure you promote the event in advance to encourage people to join.

LinkedIn 62

LinkedIn Video How To Marketing 62

Shift Communications

JULY 15, 2015

come in handy when working so closely with media. Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. “I see a few things. Interest in a partner ecosystem grows.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. With their help, you can increase the chances that a media outlet will pick up your story. You should use an embargo for: Mergers.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

JUNE 11, 2016

This is hardly a comprehensive examination and to be clear, I am not arguing blogging is better than a press release or media coverage. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary. Thought Leadership Isn’t A Content Strategy.

Blogging 60

Blogging Marketing SEO Content Marketing 60