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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 172
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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5 Benefits of Media Relations

Landis PR

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Daily newspaper circulation in the United States has fallen from its height of 61.8 million in 1974 to 24.3 million in 2020, according to Pew Research Center.

Handbook 190
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Impact of COVID-19 on NHS comms

Stephen Waddington

He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 COVID-19 has driven the adoption of technology.

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.