Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Further, across verticals, journalists question the trustworthiness of PR professionals between 40 and 65 percent of the time. What is fake?

Journalism 309

Journalism Study Social Media Resources 309

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. All of them are bad.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Look at Theranos – the health tech unicorn that crashed and burned just two years ago. Look at Theranos – the health tech unicorn that crashed and burned just two years ago. There is no guarantee of protection for any whistleblower.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

MAY 7, 2021

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. But many successful founders do have an innate grasp of PR and media strategy. Sure, communications skills are learned, and years of experience really count in the PR biz. The story reads like a thriller. ” Precisely.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. This is a still-evolving trend as most media interviews outside cable networks are still in print, but it’s conceivable that in the future there will be more video content around topics beyond breaking news.

Strategy 95

Strategy Publicity Media Video 95

Maxim Behar

APRIL 11, 2024

And I want to say that it's not just because Bulgaria is my homeland and we have mountains, forests, beaches, and everything else. It's because there's a fantastic environment here. There are plenty of conscientious people whom I enjoy interacting with. Host: But do you truly believe there are no happy immigrants?

Television 59

Television System Interviews Travel 59

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. The news about news isn’t all bad, though. Headlines can be deceiving.

Journalism 209

Journalism Radio Local Study 209

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2016

As far back as 1957’s “Sweet Smell of Success” starring Tony Curtis as a less than scrupulous PR man, there have been media depictions, good, bad and ugly, of the industry and its players. Better Call Saul. Money Monster. Spotlight.

Film 236

Film Interviews Ethics Journalism 236

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I have a degree in broadcast news from West Virginia University.

Ethics 89

Ethics Journalism Radio Television 89

Buzzstream

APRIL 25, 2024

Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. So, to get the most value out of your brand mentions, you want them as backlinks. Let’s get into the good stuff with that out of the way. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools.

Brand 62

Brand Branding How To SEO 62

Bianchi Biz Blog

OCTOBER 9, 2023

Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. I like to think that my work on this subject has helped guide the industry toward a more realistic and nuanced understanding of how autonomous trucks could fit into real-world freight operations. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Deirdre Breakenridge

JANUARY 3, 2018

I’m looking forward to a year that pushes me out of my comfort zone … not just in PR and marketing but in my business too. What are your goals for 2018 and what tools, skills and roadmap will get you there? Out of the 25+ books that I’ve read in 2017, there were four that stand out in my mind.

Crisis 0

Crisis Journalism Hotels Case Study 0

The Hoffman Agency

DECEMBER 21, 2023

A week ago, I made my cross-country move from the West to the East Coast to join the Hoffman team and start my PR career. But all jokes aside, after graduation, like most people, I struggled to see a clear career path with the dozens of LinkedIn rejection emails rolling in each week. It’s funny how these things work out!

Fashion 36

Fashion Agency Study Storytelling 36

Ethical Voices

DECEMBER 18, 2023

I really like telling stories. I like helping B2B tech companies with really arcane technology tell stories that people care about. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it. And years later I’m like, it was fascinating. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

AUGUST 1, 2023

Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. The PR software community has taken note and they are responding. It makes sense.

Software 121

Software Pitching Ethics Privacy 121

Presspage

SEPTEMBER 5, 2017

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom. Mark Hopkins : With our old newsroom there was a total of 11,588 hits in 2015.

Healthcare 137

Healthcare Journalism Local System 137

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. It’s red, it stands out.

Ethics 91

Ethics How To Survey Interviews 91

5W PR

DECEMBER 8, 2019

Whether someone’s apologizing for an honest mistake of an action that they didn’t think through, or their emotions got the better of them during a stressful situation, there has been no shortage of apologies. But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse.

Crisis 103

Crisis Crisis Management Strategy Government 103

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). I didn’t think it was unethical, just capitalism.

Software 85

Software Internal International Pitching 85

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. And it’s not just the startups anymore. Nothing like fighting fraud by disenfranchising legitimate customers.

Software 92

Software Banking Technology Data 92

Doctor Spin

JANUARY 16, 2024

Davidoff, a man with a keen eye for the complexities of human nature, had an idea brewing—a game, but not just any game. The informational advantage of the werewolves usually makes them more likely to win, as they can coordinate their actions and manipulate the uninformed majority. 2 Andrew Plotkin. 2022, October 10). In Wikipedia.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Solo PR Pro

DECEMBER 6, 2022

In a recent episode of That Solo Life: The Solo PR Pro Podcast , Karen Swim and Michelle Kane share some lighthearted venting about the things that annoy PR pros at work. Sometimes there are multiple reviewers saying, Yeah, I think the sentence needs a comma ,” she says. Just put the comma in!”. That’s all I ask.”.

Radio 52

Radio Social Media Journalism Corporate 52

OnePitch

OCTOBER 18, 2022

Samantha, I know you are new or ish to journalism and even Insider, you could say, because it’s been about since April. So it’s definitely a lot to deal with. [00:03:58] BB: Now, with your inbox zero, so on this show, there seems to be quite the wide array. There’s the inbox zero club. So by all means, yes.

Pitching 72

Pitching Healthcare Company YouTube 72

Bianchi Biz Blog

AUGUST 17, 2023

But like anyone participating at CES, success relies on planning smart – and early! – While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance for a productive event. But we’re already registered!

Automotive 76

Automotive Mobile Technology Resources 76

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. Ted Kemp just moved to Singapore to serve as managing editor, Digital of CNBC International. But maybe it's OK to dream big in this constantly changing media landscape.

Internal 152

Internal International Media Pitching 152

5W PR

DECEMBER 8, 2019

Whether someone’s apologizing for an honest mistake of an action that they didn’t think through, or their emotions got the better of them during a stressful situation, there has been no shortage of apologies. But there have also been cases where the wrong type of ‘sorry’ has ended up turning a bad situation worse.

Crisis 78

Crisis Crisis Management Strategy Government 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

Ah, the life of a PR professional. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all.

Energy 78

Energy Data Meeting Course 78

Ethical Voices

AUGUST 1, 2022

I am now a Vice President at Infinite Global, and I’m also on faculty at New York University where this semester is going to be my 10th year teaching classes on communications management strategy and the history of PR. Those who were just starting to emerge on the scene. Very new, very hot type brands to be working with.

Ethics 71

Ethics Agency Journalism Corporate 71

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. It’s right up there with data scientist and UI designer when it comes to jobs your mom just doesn’t get. They just won’t quit.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” FreeCuthbert.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Media lists can get outdated in just a few months, sometimes weeks!

Construction 62

Construction How To Media Google 62

PRSay

OCTOBER 7, 2019

Because public relations serves so many different industries, it can seem overwhelming finding a group of like-minded folks to learn from and network with in the profession. Learn the civilian language of PR. Just as the military has its own language and set of acronyms, the civilian industry has specific terms within the profession.

Public Affairs 121

Public Affairs Publicity Course Ethics 121

Maxim Behar

NOVEMBER 15, 2023

It is a real pleasure for me to introduce to you the President of the World Communication Forum Association, the Bulgarian journalist, businessman, diplomat, and PR expert Maxim Behar. Let's open the door a little bit for the public and get into this very important profession of PR, public relations. Maxim: There is no good or bad.

Hotels 64

Hotels Newspapers Journalism Ethics 64