ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

JANUARY 25, 2023

Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions. That core concept remains the same, though voice search does affect SEO in one way—length. Partner with your organization’s digital marketing team.

SEO 128

SEO How To Mobile Engineering 128

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. PR drives SEO. But many agencies have added capabilities in content marketing, digital content creation, and brand journalism that can amplify earned media or add to its impact through shareable content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

MAY 23, 2017

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Remote PR Jobs

SEPTEMBER 25, 2023

Improve your SEO. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Try launching lookalike campaigns from traffic generated from an article you pitched. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

APRIL 6, 2021

SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. SEMrush has had an impressive streak in the SEO space. million of revenues, improving on 2019’s $10.2

Media 108

Media SEO Analytics Analysis 108

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Gauge Site Relevance Simply put, in guest posting, choosing sites relevant to your niche is better for your SEO. For example: “write for us” AND “SEO” if I wanted the SEO industry.

Analysis 90

Analysis SEO Guidelines Google 90

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Ignore SEO at your peril. SEO and PR can influence search ranking and increase site traffic. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets.

SEO 178

SEO Storytelling Product Launch Measurement 178

Norton's Notes

MAY 14, 2015

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I would never claim to be an SEO expert but I know my way around best practice SEO.

SEO 28

SEO Agency Engineering Journalism 28

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism.

Leadership 164

Leadership Blogging Storytelling SEO 164

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 6/ SEO - Journalists love Google when researching data and info to write an article.

Mobile 152

Mobile SEO Web Training 152

Presspage

NOVEMBER 13, 2017

These tech giants allowed citizen journalism to proliferate, and for PR, this meant that companies could now become the source of their own news. SEO When we talk about Google, then SEO is definitely a topic that we should address. Around the same time, Web 2.0

Google 94

Google Guidelines SEO Engineering 94

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96

Survey Industry Leadership Study 96

Cision

OCTOBER 4, 2017

Multimedia is a crucial component to impactful modern-day journalism. Seth Gilpin is a digital media and product marketing specialist at Cision where he consults and advises in the areas of message development, news distribution, content marketing, SEO, media monitoring and measurement. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. . ” Gag me! What the hell was I thinking?

SEO 94

SEO Google Storytelling Writing 94

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Since you can typically add a link within the content, guest blogging has become a common link building strategy for SEOs. I’ll be blunt: they are never good.

Blogging 62

Blogging Google SEO Writing 62

Shift Communications

JULY 10, 2017

This is also where coverage in trade publications may be more impactful than business press (generic publications like the Wall Street Journal or New York Times); if an executive faces a particular problem, they’re more likely to be thinking of possible solutions in a trade publication than in general business press.

Publicity 132

Publicity How To Retail Engineering 132

Journalistics

NOVEMBER 20, 2014

Bonus points if you can code a little and know what SEO is. The same can be said for solid graphic design skills. If you can create sharp graphics on the fly or cut up a video into a 6-second masterpiece, that’s some cool stuff. Ask A Lot of Questions – don’t be embarrassed if you don’t know the answer.

Journalism 52

Journalism Sports Writing Meeting 52

PR Fuel

NOVEMBER 4, 2020

Boost Your SEO. Search engine optimization (SEO) is essential for growing your business online. You can use the SEO from your press release to help get offline business. They may know people who focus on all types of journalism. Over time, they can come back and buy more, and you can continue to grow your business.

Media 105

Media SEO Newspapers Pitching 105

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Both groups are: “…about equally like to allocate more budget to search advertising, SEO, and vertical website campaigns.” Give our services a try.

Trade Shows 122

Trade Shows Content Marketing Conference Marketing 122

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Search Engine Journal. Seo by the Sea. Adweek Online. Social Media Today. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on. It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

PR Fuel

SEPTEMBER 28, 2020

In addition to being interesting, it also includes the basic tenets of journalism: who, what, when, where, and why. Use Press Releases to Boost Your SEO. In addition to garnering attention from bloggers and media outlets, you can also leverage your press releases to improve your search engine optimization (SEO).

SEO 105

SEO Writing Newspapers Engineering 105

Prohibition

MARCH 21, 2022

I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency. I learnt the basics of traditional PR and then went on to work at a more digital/SEO type agency for a while, before finding a middle ground at Prohibition.

Meeting 62

Meeting Pinterest Agency SEO 62

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Writing for SEO is standard PR practice. Each requires different writing styles, though all feature the elements of persuasion. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Bianchi Biz Blog

NOVEMBER 11, 2021

For example, a typical news story in the Wall Street Journal may be read by up to 100,000 C-suite executives. Online search is everything these days, and a news story run by a valued, trusted media outlet not only ranks higher in Google searches than your own content, but it also keeps adding SEO value for a long, long time.

Automotive 78

Automotive Media Report Print 78

Solo PR Pro

JUNE 8, 2021

But after a couple of years in the pre-med program at City College of New York, she changed directions, declaring majors in anthropology and journalism. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. Nicole Castro thought she was going to be a doctor.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. The average journalist covers 3 beats; 74% say they produce content in addition to online and print, such as newsletters (17%) and podcasts (15%) and half publish 5+ stories per week; 33% publish 8+ a week – according to the latest State of Journalism survey by Muck Rack.

Software 90

Software Pitching Measurement Enterprise 90