Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. Writing for SEO is standard PR practice. Here is where a creative writing background can be useful — starting with the novelist’s rule of show, don’t tell.

Writing 147

Writing Storytelling Pitching Creativity 147

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Check out (and follow) Moz’s list, Most Influential SEO via Wefollow , for more.

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Search Engine Journal. Seo by the Sea. Creativity Unbound. Adweek Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 25, 2015

If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. From a digital perspective, Google’s search algorithm favors press releases, so a well-crafted release boosts your company’s SEO when you distribute through a wire service. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Journalistics

NOVEMBER 20, 2014

When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot. Bonus points if you can code a little and know what SEO is. The same can be said for solid graphic design skills.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

The Resolution Blog

JUNE 25, 2015

Overall, Google aims to "promote innovation in digital journalism" and invest in improving journalist's digital skills. Want some inspiration on a creative way of using Google Adwords? Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training.

Google 120

Google Analytics SEO Comparison 120

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. How long have you been in journalism and how did you get started? I started right after graduation from the Grady College of Journalism at the University of Georgia.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and. 4% said to drive loyalty.

Marketing 78

Marketing Publicity Survey Study 78

The Resolution Blog

OCTOBER 13, 2015

Everyone in our team has been trained to become the digital PR executives they are today - with diverse backgrounds that go from journalism to music production to acting. "I normally run a mile from marketing and PR profiles when hiring for new openings within my team" Do you follow a creative process?

Digital PR 120

Digital PR Creativity Travel Media Relations 120

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

MAY 11, 2019

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. The study compared “Net Positive PR Impressions against advertising creative scores for Hotels.com and AT&T over nine-months and the results were promising.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Marketing leaders will get back in touch with their creative roots in 2023.”. ~ Russ Somers , CMO Lytho.

Marketing 196

Marketing Content Marketing Data Social Media 196

PRSay

MAY 23, 2018

Similar to trade journals, podcasts cover an array of niche subjects. The unique audio format of podcasts provides opportunities to creatively reuse content in ways you couldn’t do with written articles. An added bonus for the SEO team: Most blogs allow guests and contributors to include backlinks throughout their content.

Media Relations 135

Media Relations Publicity Media Blogging 135

Buzzstream

DECEMBER 15, 2021

However, if you want to reach the absolute top – we’re talking Wall Street Journal, BBC, Washington Post, etc. In fact, one of the ways we consider our Digital PR work at Root Digital is akin to investigative journalism. A great idea gets your foot in the door. Source: [link]. Here’s a great example.

Digital PR 83

Digital PR Data Survey Construction 83

Ishmael's Corner

MAY 5, 2015

As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO. The third pillar focuses on our own brand and reputation.

Storytelling 60

Storytelling SEO Agency Leadership 60

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. MozCon is geared for SEOs (i.e. MozCon is geared for SEOs (i.e. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

MARCH 22, 2015

There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. This is one of those times.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. According to Search Engine Journal, SEO leads have a 14.6 Unfortunately, SEO is extremely complicated. Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Waxing UnLyrical

OCTOBER 10, 2016

I work on all things creative and put my passion for words to the test every day. With my obsession with music, I’ve been keeping one foot in journalism, reviewing music and interviewing artists for SoulBounce.com and other websites. The most creative forces of nature are women. Thank you. Who inspires you?

Measurement 40

Measurement Energy Retail Creativity 40

Waxing UnLyrical

JUNE 5, 2011

SEO Run Amok , a guest post by Brian Meeks over at Spin Sucks. Journalism vacuum filled by PR professionals, or spin doctors? Image: Seema K K via Flickr, Creative Commons. So here are some posts that I’ve just been getting to. If you missed them over the past few weeks, do give them a read. It will be worth your while.

Case Study 60

Case Study Groups Facebook SEO 60

PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

Publicity 40

Publicity Ethics Creativity Travel 40

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. So quite a line up. So yes, there is a blurring of the lines.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. On distraction-fighting habits) Writing my goals in my journal daily. 7: Cyrus Shepard (​Seattle, US) ​ Cyrus is one of the best SEOs in the world.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

FEBRUARY 6, 2020

Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design.

Marketing 74

Marketing Conference Content Marketing Agency 74

Buzzstream

DECEMBER 17, 2020

This will force you to get creative with the sorts of terms you think your coverage will fall under. Now, it’s time to see the ‘value’ of these links from an SEO perspective. David White says of the tool, “ahrefs is an all rounder SEO tool that can help you with backlink data, keyword research and ranking reports.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JULY 24, 2018

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. You need creatives to bring flair and polish. You need a technical SEO – the sort that enjoys listening to those marathon webcam -call-thing-ies John Mueller produces. This is How the Sorry State of Media Relations Ends.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

OCTOBER 3, 2017

If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. Taking this further, I’d offer the following four takeaways for consideration. 1) Competition doesn’t equal know-how. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Role of creativity in earned media Aligning an organisation’s story with the agenda of a media organisation is the key to successful media relations.

Media Relations 115

Media Relations Media Print Newspapers 115