ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.
The Proactive Report
OCTOBER 30, 2023
These PR and marketing trends can help you thrive in 2024. The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Optimized AI content wins every time.
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Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Medium Have you helped prep a harried, time-constrained CEO or high-level exec for a critical interview? No matter if it’s the NYT, WSJ, GMA, Cheddar, or Bloomberg, these are the top 5 practices that help me keep the interview feeling real and resonant. Unfortunately, how we write and speak contrasts hugely.
Landis PR
MAY 10, 2021
Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Here are 15 steps to successful press release writing: Do your research. Use the “inverse pyramid” style of writing: most important news and information at the top of the release.
PRSay
AUGUST 11, 2021
Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. Newsletter writing has its own form that media pitches should fit.
Stern + Associates
JANUARY 12, 2023
No matter how the industry changes, one key skill PR professionals need to know is pitch writing. Although you may be able to write a quality pitch by following a format, capturing the attention of a journalist whose inbox is saturated with similar content can be difficult. That you’re pitching, not writing it.
The Hoyt Organization
JUNE 5, 2024
Interviews With Experts Subject matter experts , or SMEs, are vital to any successful mental health advocacy campaign. Interviewing experts provides valuable insights and information to your audience, further reinforcing your campaign’s credibility. Keyword research to gain insight into hot topics.
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