ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Whether you’re speaking to millennials, chief marketing officers or stay-at-home moms, everyone wants to be surprised and delighted in ways that spark the imagination. Simple sharing on social media is an obvious one, but what about turning the content from your in-depth interview into a Twitter chat? Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . But where did Mason’s hunger for news come from? Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Prohibition

AUGUST 29, 2023

This can include product reviews, interviews, or features in food publications, both online and in print. Target niche audiences : Identify niche markets or consumer segments that align with your offering. This can include collaborations with local farms, beverage companies, or dessert makers.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Shift Communications

DECEMBER 15, 2016

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Contently - Strategy

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. . Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S.

Viral 88

Viral Marketing Guidelines Local 88

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print. This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

Maybe a pitch contains bad info, or a story is printed with a key fact wrong. If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. But beware the negative consequences. The horrible hire.

Agency 136

Agency Pitching Construction Print 136

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. Until now I have written 5 books and the 6th one I hope will be on the market in February 2021 as it is almost ready. 03.01.2021.

Local 52

Local Writing Social Media Interviews 52

Mora Communications

JANUARY 3, 2018

As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. Prepare for your media interviews. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Communications Conversations

DECEMBER 16, 2014

I’m a PR/marketing blogger. Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. When Verizon pitched me initially on this event, I was kinda perplexed.

Case Study 131

Case Study Wireless Company Local 131

Stephen Waddington

SEPTEMBER 18, 2020

The fourth book, Celebrating BAME Talent is published today in digital and print formats. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. The recruitment market is tough. The recruitment market is tough. Take steps to create an inclusive culture with your existing team.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR Fuel

MARCH 19, 2021

You’ve probably experimented with many marketing mediums already. Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Have you considered distributing an online press release?

Small Business 95

Small Business Writing Engineering Infographics 95

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. I get too many emails from PR people that have nothing to do with our market. Any pet peeves with PR people?

Meeting 60

Meeting Automotive Transportation Newspapers 60

MaccaPR

MAY 23, 2018

If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. If you have a story you know a local editor won’t want to miss, try a call. Are you pitching a print publication? Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Both appeared in print, on the front page of USA Today’s Money section.

Strategy 60

Strategy Print Insurance Insurance 60

5W PR

JANUARY 8, 2019

Opening a new sustainable HQ or lab may warrant a press trip or “field trip” for aspiring young female scientists at local schools. It will be more important than ever to execute a marketing campaign that shares your unique messaging cohesively across targeted platforms. Telling a specific, transparent brand story. Showing face.

Brand 74

Brand Branding Instagram Fashion 74

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. And, after 10 years, I’ve now profiled over 90 different PR, marketing and social media professionals across the U.S. The printing. I can’t tell you how much I loved that article–for a couple reasons. Desire/ability to do it all.

Newspapers 78

Newspapers Blogging Groups Print 78

Beyond PR

APRIL 27, 2016

Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). She always improves my work.

Government 103

Government Education Print Ethics 103

Polaris

NOVEMBER 17, 2015

While many marketers and owners typically ask for one, a news release is neither essential nor needed … although it’s often helpful. Yet sometimes these elements are difficult to find in brand marketing—or even non-existent. Several years ago, they launched two new products into the Canadian market. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Bianchi Biz Blog

MAY 16, 2022

While collaboration isn’t unusual in the engineering space, it’s still fascinating to see it in action and the fruits of those labors – many interesting solutions were developed, some of which have even made it to market. We like to hike, play board games, visit our local breweries. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. Understand the market I write for. I have a small recording studio at home where I like to work with local musicians. I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 87

Meeting Media Chemicals Radio 87

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When SMTs started out, the first interviews started around 6 AM.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Since then, the person who came in second during our initial interview process now has the work. C: Local and national media. Communications.

How To 76

How To Pitching Local Interviews 76

MaccaPR

FEBRUARY 25, 2015

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations' Can you tell me about that?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

PR Conversations

JULY 17, 2014

And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone. What do you regard as the lowest depth of misery in PR?

Real Estate 71

Real Estate Local Government Internal 71

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Contently - Strategy

AUGUST 28, 2019

Let’s say you have a locale in mind—maybe a faraway destination you’ve always wanted to see—but you don’t know where to begin researching hotels, car rentals, excursion packages, and restaurants. You want to discover this place like a local would, right? A well-designed piece of branded print media is even more rare.

Travel 108

Travel Content Marketing Examples Airlines 108

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. It works… just ask all the inbound marketers out there. You are the media in this example.

Media Relations 52

Media Relations Media Pitching Writing 52