Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Leveraging your owned media, publish blogs about the new look, update your web copy to reflect new messaging, and post messages on social media to communicate it.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. This is because social media is a channel and just one of many in the marketing mix.

Social Media 149

Social Media Marketing Media Facebook 149

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. click any image for higher resolution).

Publicity 93

Publicity Media Advertising Advertising 93

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 201

Writing Communications Marketing B2B 201

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Users access these functions by logging into the product through a web browser. What I saw was quite impressive.

Software 119

Software Tools Publicity System 119

Critical Mention

OCTOBER 21, 2018

Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

Deirdre Breakenridge

JANUARY 7, 2016

We hosted a terrific session with Michael Brito, Rebekah Iliff and Lee Odden on the same topic during this year’s PRSA International Conference ( “You Can Be a #ContentMachine” ) and it was clear from the discussion that PR pros want to empower themselves using content , and not be overwhelmed by it. Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. The web and the internet have enabled communities to form around an organisation, topic or issue.

Government 103

Government Education Print Ethics 103

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

NOVEMBER 22, 2010

Why did you write Open Community ? Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. . The rule is: if you can’t measure the results, eliminate it.

Marketing 63

Marketing SEO Pharmaceuticals Google 63

Presspage

OCTOBER 17, 2017

You could think of including an internal expert on the matter and use a quote of this colleague in your press release. Writing in the third person is still the way to go for press releases, but this may create a distance to your reader. Make sure you write the release from the premise that an actual person will read this.

Groups 60

Groups Web Writing Employee 60

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. My own experiences echo these findings.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive. While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened.

Trends 60

Trends Media Report Technology 60

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. And that's why I decided to write this book because I saw these huge changes happening in our business. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Twitter’s approach to open data also makes measurement easy. One of my career defining roles was writing the social media strategy for a prominent central bank. What do you do in your spare time?

Interviews 28

Interviews SEO Banking Radio 28

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? Who is responsible for internal communication – talking to employees about what has happened and how the company intends to deal with it?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Audit top entry points, exit points, engagements and overall web opportunities to better convert onsite traffic. Write the Guide to __ RFP and make sure your company has solid responses. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR.

B2B 125

B2B Marketing Survey Software 125

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 199

Marketing Content Marketing Data Social Media 199

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. You see, the glass has indeed overflowed. And to become "famous"!

Social Media 52

Social Media Media Writing Web 52

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Enter a topic or keyword, and it will display posts from the web. BuzzStream will deduplicate all pages, collects metrics, and search for contact info. Pricing: Starts at $49.99/mo

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 22, 2020

Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. billion ,” according to a new report from Burton-Taylor International Consulting. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents.

Survey 180

Survey Marketing B2B Study 180