Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Second, any links in the text were added by me and not ChatGPT.

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Interviews Publicity Technology Social Media 99

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

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How To Fashion Banking Industry 104

Ethical Voices

SEPTEMBER 18, 2023

Previous to Ferrero, I spent the majority of my career with McDonald’s, both on the agency side as well as in-house, working both for the corporation and representing the more than 100 franchisees in the New York area. I look back at my career and even now, I think what is facing our industry…it’s the blurred lines.

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Ethics Product Launch Corporate Consumer 52

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. To engage/motivate your internal community, you need to understand the ‘state of the union.’

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Internal International Communications Measurement 40

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

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Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Yet she and her executive team at Theranos significantly erred in matters of communication inside and outside the company, and responses to critical problems, a point well-examined and expertly written about in, “ PR missteps accelerated the downfall of Elizabeth Holmes ,” by Aaron W. Gordon, at PR Daily.

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Ethics Employee Crisis Internal 98

PR in High Definition

FEBRUARY 18, 2019

While scrolling through LinkedIn in the dead of night, a rather interesting post caught my eye. One of my acquaintances had shared the below photo with the caption ‘client brief vs client budget’. There are ways that a client and agency can work together to be sure there is never this gulf of expectation and delivery.

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Agency Measurement Tools Communications 48

Waxing UnLyrical

MAY 24, 2018

Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. I still have my notes.). That was me on that day.

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Creativity Storytelling LinkedIn System 96

Ethical Voices

AUGUST 22, 2022

Joining me on this week’s episode is Elizabeth Edwards , the founder of Volume PR and the Engagement Science Lab. What is the one tool or word, PR pros should retire. After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR.

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Ethics Communications Agency Technology 75

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

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Measurement Financial Internal International 40

Maxim Behar

OCTOBER 15, 2023

I'm Sasho Kadiev and my guest on today's show is Maxim Behar. One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. Maybe in the eastern part of Europe, it’s called public relations, but there are many countries that use the term PR.

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Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2.

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Measurement Nonprofit Education Social Media 40

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Apart from anything else a leader must have a bit of charisma. The manager must manage every day from 9 to 5 or 9 to 6. We are guests in this wonderful office of M3 Communications , Inc.

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Leadership Social Media Creativity Ethics 59

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What makes it stand out from other books on the subject of internal communication?

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Internal International Strategy Communications 52

OnePitch

MAY 12, 2022

Tell us a bit about your role at Bospar and who your clients are. I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance?

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Strategy Interviews Pitching Energy 52

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. It can also be hard to measure. Guest Post by Kate Finley. Media relations can be tough.

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Media Relations Media Measurement Conference 40

Karen Freberg

DECEMBER 30, 2019

It seems like yesterday I was just a doctoral student over the holidays, preparing for my comprehensive exams, and thinking about what this decade had in store for me. Never in my wildest dreams would I have imagined all of the things that happened these past ten years. Here are some of the things I have learned.

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Social Media Conference Travel Internal 56

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. This is your host Sukruti Narayanan from Sydney, presenting your favorite program “Success stories” with me Sukruti.

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Newspapers Social Media Ethics Travel 52

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. Distribution through email.

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Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Writing Communications Marketing B2B 192

Prohibition

JANUARY 7, 2022

You might be thinking “It’s never going to happen to my business!”, Although it’s always ideal to avert any type of crisis from happening, it can’t be always prevented. At Prohibition PR, we have years of working with some of the top organisations in the country on their crisis management plan and its implementation.

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Crisis Management Crisis Reputation Financial 62

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. My first interview was with Arik C. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. What are you passionate about?

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Interviews SEO Banking Radio 28

Norton's Notes

SEPTEMBER 3, 2015

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms.

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Interviews B2B Blogging Real Estate 28

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. My own predictions are listed at the very bottom. I see a few things.

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Marketing Content Marketing Data Social Media 189

ZudePR

JULY 20, 2016

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm.

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Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

JANUARY 3, 2011

If you are, you have beaten the odds, and my hat is off to you! My first memory of a new job was when I was just out of high school. My first memory of a new job was when I was just out of high school. I was a substitute teacher at the school my mom taught at for decades. School hours were from 7:45 am – 1:15 pm.

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Facebook Twitter Measurement Blogging 63

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

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Measurement Communications Survey System 52

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights.

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Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. My thanks to the founders of Authentic Comms, Boldspace, Coldr , Hard Numbers, Made by Giants, Priestley, Second Mountain Communications and SHOOK. After a quiet lockdown start, with a few close-to-retainer clients having to take stock, I've adapted and business is going well, thank you.

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Agency Meeting Crisis Energy 161

Cision

JULY 5, 2016

I am thrilled to be joining such a dynamic and knowledgeable team of professionals who are driven to over-deliver and exceed client expectations on a daily basis. Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to

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Nonprofit Crisis Viral Groups 227

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

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Ethics How To Training Employee 77

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Because of this credibility factor, PR can’t guarantee a placement. That’s the “big story” in this month’s PR Tech Sum. Million and Eyes the U.S. And neither can vendors.

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Software Case Study Advertising Advertising 119

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. My thanks to Anouchka Burton, Mita Dhullipala, Katy Howell and Alicia Solanki. Anouchka Burton.

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Public Affairs Education Measurement LinkedIn 145

Doctor Spin

MAY 21, 2023

Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Key Services Provided by PR Agencies V.

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Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

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Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. Meanwhile here’s a wrap-up of the conversations from February.

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Google Data Government Social Media 119

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE.

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