Solo PR Pro

OCTOBER 5, 2021

“I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers Internal International 120

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). I then spent two years attempting to hone the skill in various journalism classes and while on staff at SJSU’s newspaper, the Spartan Daily.

Film 60

Film Internal International Storytelling 60

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR? I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

NewsWhip

JULY 29, 2020

Our monthly English-language rankings often have a national bias, as publishers covering the big trends in politics and national and international news naturally receive more attention. These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. Let’s dive in. .

Local 88

Local Comparison Trends Television 88

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. This year a regional ad campaign created as a customer apology after the UK unit of KFC ran out of chicken made international news. IHOP wasn’t the only winning brand in the food service category.

Fashion 255

Fashion Reputation Social Media Brand 255

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). billion ,” according to a new report from Burton-Taylor International Consulting.

Survey 178

Survey Marketing B2B Study 178

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. The best non-fiction storytelling on the planet comes from journalists. It’s somewhat ironic that this type of promotional splurge would cause a PR intern to be chastised with a “less is more” lecture.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. The journalists were people working in media, newspapers or TV channels, or radio stations. So, the crux is that we had 10 hours.

B2B 52

B2B Communications Media Newspapers 52

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. Newsrooms are more lean than ever before.

Media 112

Media Journalism Report Video 112

Sword and the Script

NOVEMBER 29, 2016

Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. It’s an inherent philosophy for being helpful, with a predilection for storytelling, and the patience to build trust and the knowledge that relationships take time.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. International Business Awards (Stevies). Local Newspapers or Online Publications. The Villain, who needs to be eliminated. The Sympathetic Victim. Supplier/Vendor Awards. Local/Regional Awards.

Writing 52

Writing How To Local Examples 52

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” Crafting a story that resonates with top-tier publications. It takes understanding of how to craft a story, to whom, when, and with what. It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Ethical Voices

OCTOBER 24, 2022

I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories.

Ethics 50

Ethics Interviews Advertising Advertising 50

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Think about newspaper articles that direct readers to “continue story on page 53.” Sometimes the adventurous, the forward-thinking, and the bold win the day. In a word, content.

Agency 40

Agency Real Estate Film Video 40

NewsWhip

JUNE 23, 2021

It bisected different farms and lands, but more broadly Keystone also represented an international issue. 18: The future of storytelling in healthcare communications. And you had farmers in Nebraska opposing the pipeline because it affected their grazing lands. read more. #18: read more.

Data 78

Data Media Analytics Energy 78

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. ” Golis believes Vox’s editorial viewpoint reflects its internal culture. Or you could compare both to see two places cover the same topic in very different ways. ” The post-Vox explainer.

Media 111

Media Journalism Content Marketing Education 111