ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

SEPTEMBER 10, 2019

This time around survey polled 341 senior marketers – 95% of which hold the title of vice president or higher – to produce the survey. About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations.

Survey 98

Survey B2B Marketing Trade Shows 98

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 100

Case Study B2B Study Marketing 100

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). And, she was doing it all at her very first trade show experience.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Describe the craziest or most fun story you have worked on. Know your audience.

Transportation 100

Transportation Meeting Newspapers Media 100

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 66

B2B Creativity Film Trade Shows 66

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

SEPTEMBER 4, 2018

The competition gets a vote in your marketing too. When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies.

Industry 72

Industry Marketing Trade Shows Leadership 72

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent?

Brand 118

Brand Branding Marketing Facebook 118

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 177

Facebook Community Advertising Advertising 177

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. source: wikipedia. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

wiredPRworks

NOVEMBER 20, 2019

200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ? High Point Furniture Market. My first show was Fall 2019. What a show! It’s kind of like a major city in miniature – that expands to supersize twice a year at High Point Market. The post What is the High Point Market?

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

PR 20/20

JUNE 22, 2022

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. While there are many types of influential personas — and quite a bit of debate amongst marketers about who technically fits under the “influencer” umbrella — there are a few groups that stand out.

Marketing 45

Marketing Trade Shows Local B2B 45

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68

Company Trade Shows How To Product Launch 68

Communications Conversations

DECEMBER 13, 2018

Opportunity for improvement in digital marketing and communication abounds. Less reliance on tactics like trade show marketing and staffing – and more experimentation with virtual reality, AR and other more experiential marketing. They’re assuming leadership positions and influencing budget decisions.

Communications 106

Communications Newspapers Trade Shows Sports 106

Deirdre Breakenridge

NOVEMBER 3, 2016

Joining us as our special guests and leading the discussion will be the founders of Stockton University’s PRSSA Chapter: Stacy Hanas , Communications Coordinator at Seven Degrees Communications; and Siera Smith , Director of Marketing at WebMax, LLC. About Siera Smith: Siera Smith, Director of Marketing at WebMax, LLC.

Trade Shows 150

Trade Shows Community Social Media Resources 150

PR 20/20

FEBRUARY 8, 2021

Workflows you created for that one trade show five years ago. Internal workflows that haven’t sent a notification since that last website redo. Tell me, how many defunct workflow drafts show up in the results when you type “test” into your workflows search bar? Nurture streams that hinge on outdated enrollment criteria.

How To 113

How To Trends Trade Shows Data 113

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. Have you ever watched the film Miss Congeniality ?

Handbook 36

Handbook Trade Shows Employee Local 36

Cision

AUGUST 25, 2016

conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. When your brand is faced with an issue—even one not as big as an international health crisis—how do you handle it? Events equal opportunity.

Crisis Communications 120

Crisis Communications Crisis Communications Trade Shows 120

Sword and the Script

FEBRUARY 27, 2018

Whether you’re in sales or marketing, that’s a scary idea, because it means your opportunities to influence the decision process is reduced to content. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. billion in purchases.

B2B 67

B2B Trade Shows Survey Study 67

The Hoffman Agency

MARCH 22, 2019

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases.

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

JANUARY 9, 2018

1) Share the news internally. In the fray that is the day in the life of marketing, we sometimes forget to share with the very people in the trenches with us. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack.

Media 102

Media B2B Groups Conference 102

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. Beauty brands have long been “first to market” in adopting digital-first strategies to connect with their highly engaged communities.

Trends 94

Trends Trade Shows Community Instagram 94

The Hoffman Agency

MAY 23, 2018

The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. What this means is that the F&B market will grow to become an even larger pie than before.

Trade Shows 28

Trade Shows Conference Industry Internal 28

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), But savvy PR professionals will look for ways to demonstrate how their team’s work in earned and social media impacts the larger marketing mix. The close of the year is quickly approaching.

Measurement 60

Measurement How To Trade Shows Analytics 60

Solo PR Pro

JUNE 21, 2016

It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Today, you do not have to be a large company with multiple offices to be national or even international. All markets are not created equal. You may reside in a market with low price points for your services.

Local 41

Local How To Skype Trade Shows 41

The Hoffman Agency

APRIL 8, 2019

Years ago, as a young PR pro, I met a senior executive from one of the world’s largest technology companies who told me that his job was to invest his budget not in those markets where they were established today, but in those which showed greatest future potential. Multiple markets, multiple cultures, multiple languages.

Publicity 28

Publicity Agency Trade Shows Resources 28

ImPRessions - Crenshaw Communications

MARCH 31, 2017

There’s a very smart exercise to be done when floating an idea internally. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

AUGUST 5, 2015

When Tina would wander across trade show floors, prospects would spy her name tag, grab her arm and treat her like a celebrity: “Oh, my God - are you Tina? Second, without an author, your blog post could look 'fake,' meaning the content was just churned out by an intern or third-party content farm,” says Grinberg.

Blogging 48

Blogging Employee Corporate Google 48