Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. Sellafield storyteller turns whistleblower I accepted the BBC’s invitation, ignored many mentors in PR, and stepped in front of the camera. I felt like I had a duty to them all to speak up.

Storytelling 147

Storytelling Local Case Study Television 147

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging.

Public Affairs 88

Public Affairs Communications Radio Television 88

PRSay

JULY 6, 2022

I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. I’m your international delegate to the National Assembly this November and would love to hear from you about how PRSA can bring more value to you and globally. He is the 2022 PRSA international assembly delegate.

Communications 97

Communications Internal International Travel 97

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) It’s like the camera isn’t even there during the interviews as each woman shares her story. I also approached each interview as a conversation.

Film 60

Film Internal International Storytelling 60

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. Why is it a challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Solo PR Pro

MARCH 1, 2022

I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Prepare an interview agenda. Conduct the interview.

Interviews 99

Interviews Writing Pitching Internal 99

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Interviews 60

Interviews Storytelling Software Engineering 60

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

Storytelling 36

Storytelling Community Industry Transportation 36

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. revenue growth year-over-year, client growth or new clients, new international offices, etc.). See this post for more PR storytelling tips.

How To 149

How To B2B Pitching Storytelling 149

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. It still surprises me that most PR functions (internal + agency) develop content bereft of anecdotes.

Storytelling 60

Storytelling Engineering Hotels Training 60

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Cultivate respect, trust and consistency: Building and growing relationships is essential to any business, both internally and externally.

Measurement 195

Measurement Pitching Data Media Relations 195

Contently - Strategy

JULY 21, 2021

When our brain internalizes the muse, it starts to do a ton of creative work in the background. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Interviews are one of the best ways to get to know your audience. Interviews are one of the best ways to get to know your audience.

How To 145

How To Creativity Storytelling Writing 145

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. .”

Travel 96

Travel Hotels Storytelling Content Marketing 96

PR Job Coach

NOVEMBER 26, 2020

Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. It is time to move away from assumptions and explore outside of the norm communicating openly and effectively to get through to the person on the other side of the interview table. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. It was during these interviews that he saw a need for skilled communicators to help businesses with their PR efforts. “As

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

SEPTEMBER 3, 2014

Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Yellowdig is an internal collaboration tool.

Communications 383

Communications Tools Google Resources 383

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Tune into smart insights, cool tips, and lots of laughs.

Social Media 52

Social Media Corporate Communications Media 52

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers Internal International 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Circulate internally. Most companies see new press as the end result of pitching, fostering a relationship with a journalist and interviewing.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

AUGUST 12, 2021

By Elise Harrell, Intern. When interviewing here, it felt like the right fit. The people (now some of my incredible colleagues) who interviewed me made me feel comfortable and truly right at home – which has now trickled into my internship. Do I research it?

Internal 36

Internal International Storytelling Interviews 36

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Case Study 59

Case Study Study Video How To 59

Deirdre Breakenridge

APRIL 29, 2019

My friend, Lou Hoffman calls it the “F word” in storytelling – failure. A voice of reason implies transparency and candor. As such it’s helpful to invoke the vulnerability of being human in the stories we tell. It’s essential to teasing out the tension that’s a prerequisite for good stories.

Survey 377

Survey Media Relations Media Ethics 377

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

wiredPRworks

APRIL 20, 2022

Storytelling success stories. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Future trends in marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

AUGUST 10, 2021

By Reanna Griffith, Intern. This is how I found The Hoffman Agency; I emailed the team requesting to interview them and being the amazing people that they are they were up for it! The interviews ended up being more than just insightful when towards the end I was offered an internship at The Hoffman Agency for the summer.

Journalism 36

Journalism Internal International Agency 36

wiredPRworks

MAY 3, 2021

Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com.

Course 52

Course Case Study Strategy Energy 52

Stephen Waddington

FEBRUARY 23, 2019

During the session we explored how to choose a desertion topic, explored 20 areas of modern practice, and discussed how to land expert interviews. It’s my fourth-year teaching at the university as a Visiting Professor. Here’s the presentation deck. PR is inherently practical. Avoid popularist topics, that’s easy, go deep in a niche.

Ethics 60

Ethics Interviews Storytelling Pitching 60

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. A well-designed strategic PR program influences active shoppers by inspiring them through storytelling. A big new product launch typically happens once in a couple of years at best.

B2C 120

B2C Product Launch SEO Storytelling 120

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. When I discovered The Hoffman Agency, I was surprised by the strong global presence, storyteller mindset and great social culture.

Fashion 36

Fashion Storytelling Web Internal 36

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course.

Fashion 255

Fashion Reputation Social Media Brand 255