5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products. Showcase efforts like using eco-friendly packaging, reducing carbon footprint, or supporting social causes.

Product Launch 78

Product Launch Consumer Community Interviews 78

Prohibition

NOVEMBER 3, 2023

NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity. In crafting your seasonal or holiday strategies, it’s crucial to strike a balance between utilising existing themes and staying true to your brand identity.

Marketing 62

Marketing Product Launch Retail Creativity 62

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Same story–different line.

Social Media 60

Social Media Product Launch Instagram Media 60

The Stalwart Blog

JANUARY 8, 2016

The world of social media changes quickly. Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. .

Social Media 60

Social Media Trends Apparel Media 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Social Media Engagement: Live Streaming and Stories: Teams and brands use live streaming on platforms like Instagram and Facebook to provide real-time updates, behind-the-scenes content, and exclusive access. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 85

Fashion Sports Technology Apparel 85

5W PR

SEPTEMBER 27, 2023

Leveraging different platforms Skincare influencers operate across various social media platforms and mediums. A well-rounded approach involves leveraging Instagram , YouTube, TikTok, blogs, and other relevant platforms. The goal is to foster a sense of community and authenticity. Real customers share their positive experiences.

Brand 78

Brand Branding How To Analytics 78

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. By cultivating a positive brand image, you can attract more customers to your store and increase sales.

Retail 62

Retail Marketing Measurement Product Launch 62

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your website is a perfect example of owned media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches. In the past decade, users have become more ingrained in public figures’ private lives through social media platforms such as Instagram, Twitter and Snapchat.

Social Media 54

Social Media Tools Marketing Enterprise 54

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. As an alternative to paid media, these partnerships have proven to garner press and widespread attention organically.

Creativity 52

Creativity Brand Branding Product Launch 52

Cision

FEBRUARY 19, 2016

Social selling isn’t a buzzword, it’s a tactic successful sales teams use to communicate with their prospects. It’s time to rethink social media. It’s no longer just about being social. It’s simply a different avenue or approach for establishing and furthering relationships with influencers and prospects via social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Instagram accounts. Talk About Your Press Release on Social Media.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Konnect Agency

NOVEMBER 7, 2019

Cut the Fat (on your social media). Your company is a social media go-getter. When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile. You even started dabbling in Gen Z-focused social media platforms like TikTok and Snapchat. Up Your Influencer Intake.

Instagram 60

Instagram Social Media Software Analytics 60

Critical Mention

JULY 15, 2020

NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database. Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation.

Media 108

Media Radio Television Engineering 108

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Through it all, we’ve tried to offer some tips and tricks on how to nail social media. Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

OCTOBER 4, 2018

Incorporating videos into your social media feeds certainly isn’t a new idea. Whether it be on Facebook, Instagram, YouTube or Snapchat, live streaming video content is becoming more popular for both marketers and social media users. Square Format. Image credit: PEG. Live Streaming.

Video 78

Video Trends Strategy Marketing 78

Konnect Agency

JULY 6, 2022

Creating a well-prepared PR plan — one that includes relevant pitch angles for long-lead print messaging in addition to a complete media kit of high-resolution images, confirmed product launch dates for the current year, and finalized MSRP to share with media contacts— is essential when attracting the right writer for these opportunities.

Agency 52

Agency Print Pitching Product Launch 52

Konnect Agency

FEBRUARY 28, 2020

As publicists, it is expected that we have created a roster of media contacts in a given field (food, lifestyle, kid, franchise) and that we are able to tap into these outlets with news from our clients. View this post on Instagram Having a wonderful time with @jera.bean and @one1brands at @createcultivate Los Angeles! ?.

Marketing 61

Marketing Instagram Agency Product Launch 61

Shift Communications

FEBRUARY 9, 2015

First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Even communicators could potentially use the service for pitching, if your media targets tend to be active on LinkedIn. Advertising LinkedIn Marketing Social Media' Let’s jump into the details.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Ensure you promote the event in advance to encourage people to join.

LinkedIn 62

LinkedIn Video How To Marketing 62

PR 20/20

JANUARY 15, 2019

The article goes on to make the case not only for video content, but ad spend, too: “This past year, 65 percent of ad impressions on Instagram were the result of video content, and this is expected to grow even further. Marketers can accelerate their video ad content by running video ads on YouTube and Instagram…”. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Konnect Agency

APRIL 26, 2023

If you want your product or brand to make a big impact, your mailer needs to be just as memorable. Here’s how to create a product launch mailer that will have your audience feeling like VIPs. Social media platforms like Instagram and TikTok are perfect for finding the right influencers to work with.

Agency 52

Agency Marketing Creativity Consumer 52

Prohibition

OCTOBER 20, 2022

With over 67% of brands using Instagram for influencer marketing, it’s no wonder this social media strategy is changing the course of traditional marketing. To put simply, influencer marketing usually involves a brand collaborating with an online ‘personality’ to market one of its products or services. simplygrowfood).

Instagram 12

Instagram Radio Education Product Launch 12

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways?

Analysis 40

Analysis B2C Case Study Product Launch 40

Beyond PR

AUGUST 30, 2016

However, despite the assumption that this generation gets all of their information from social media, there may be one viable news source that still surprises: campus media. — could be really useful for students, especially if shared via their on-campus media organizations. Product launches.

Radio 68

Radio Media Newspapers Technology 68

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Do you want to plan content around key product launches you see coming in the future, or seasonal events? Ah, YouTube. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60