Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Increase SEO Rankings.

Writing 60

Writing SEO Local Advertising 60

Cision

MARCH 7, 2017

When pitching a story, reaching the right influencers can be challenging. It’s not “one pitch and done.” One pitch email to a journalist can get lost in the sea of pitches they receive. Create targeted lists and gather relevant information about influencers. To read the whole story, check out the case study here.

Case Study 197

Case Study Sports Pitching Local 197

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. In Arizona, most business publications run their finance issues in November and December; therefore, I expected a frenzy of pitching immediately, followed by a lull. Get Creative With WHO You Pitch. Nothing left to pitch for doctors, dentists or lawyers?

Pitching 100

Pitching Real Estate Banking How To 100

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.

Journalism 116

Journalism Automotive Interviews Writing 116

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

Pitching 120

Pitching Policies Ethics Mobile 120

Marketwired

FEBRUARY 9, 2016

Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. Send over your pitch. I have a great story idea on X.

Twitter 100

Twitter Pitching Report Local 100

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. What advice do you have for PR people that want to pitch you? Know your audience.

Transportation 101

Transportation Meeting Newspapers Media 101

Cision

FEBRUARY 5, 2016

Getting paid to write about food and lifestyle topics may sound like a dream job, but for scores of bloggers, emphasis is placed on the word “job”. What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches?

Pitching 120

Pitching Instagram Viral YouTube 120

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

PR for Anyone

SEPTEMBER 10, 2020

You don’t always have to pitch yourself. One of my biggest media hits, a syndicated show on FOX about “ The Next Great Thing ” came because I regularly offered story ideas about other entrepreneurs to a local news anchor I had built a relationship with. The reporter writes, edits. That was a game changer! Value is the key!

Publicity 130

Publicity Television Pitching Resources 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Did you invent a revolutionary product, write a book, or win an award? Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well.

Report 90

Report How To Ethics Nonprofit 90

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106

PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! Making connections with local bloggers in your community can also help potential customers learn more about your business through social media postings and word of mouth. Learn How to Write a Great Press Release.

Small Business 90

Small Business Community Local Social Media 90

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2016

When putting together a media strategy for a new project, creative p ublic relations teams know to look for ways to work with popular local or regional pubs. What is one thing every PR person should know about pitching Westchester Magazine? John Turiano. You just have to know how to communicate effectively.

Agency 120

Agency Real Estate Pitching Local 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Beyond PR

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

Travel 52

Travel Pitching How To Print 52

PR Fuel

MAY 5, 2022

Here, we use our knowledge of PR to inform you of the difference between news and press releases. The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. To have your news release reach the right people, you must write for your target audience.

Small Business 93

Small Business Comparison Writing Reputation 93

Cision

JULY 28, 2016

The tone of your press release should match the industry you are writing for. Tailor Your Pitches. You only need to appeal to a select few – those who you want to write about your brand. If you want your local paper to cover your news, write your release with their style in mind. Use the Right Tone.

Local 120

Local Writing Industry Creativity 120

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. Then if I want to know more, I will request phone numbers so that I can get the information myself.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Can you tell us what types of stories, trends or issues are on your radar now?

Automotive 83

Automotive Engineering System Media 83

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. That takes time, and you may spend more time on it than you did writing the press release. You can write the press release and submit it through a media distribution company.

Media 105

Media SEO Newspapers Pitching 105

PRSay

DECEMBER 15, 2017

If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Buzzstream

NOVEMBER 28, 2023

Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

APRIL 21, 2020

As I write this post currently, we’re closing in on unthinkable 20% unemployment. Ned also offers a one-paragraph pitch – this is a chance to pitch yourself one paragraph in the newsletter. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. Indeed: [link] 43.

Publicity 106

Publicity Communications Local Resources 106

PR Fuel

JULY 24, 2018

Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it. Simple Advice: Write Like You Speak, Reporters Will Listen.

Pitching 40

Pitching Media Small Business Writing 40

Landis PR

MAY 17, 2021

A lifelong journalist, he has been writing about the supermarket business for 40 years. Now I’m happiest writing stories that provide new information to my readers and help their businesses. I would love to work out of a firehouse for a while and write about what firefighters do to be more efficient and safe.

Meeting 92

Meeting Media Retail Radio 92

Barokas

NOVEMBER 1, 2017

As a reporter, I was often tasked with writing 1,500 words on a nonsense subject. If you can write that much on why army green complements horizontal stripes, you can spin a story out of anything. Give me a new product or a service and I’ll give you a press release and several different pitch angles.

Report 68

Report Fashion Pitching Journalism 68

Solo PR Pro

FEBRUARY 1, 2022

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? If so, how? Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks. Anything that gives our readers the information they need to better perform their jobs is the top priority.

Meeting 60

Meeting Automotive Transportation Newspapers 60