Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

Study 114

Study Survey Infographics B2B 114

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 176

Survey Marketing B2B Study 176

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! Half of all US adults like getting news (at least sometimes) via social media posts, according to a Pew Research Center survey. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 102

Media Radio Print Newspapers 102

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. Here’s the list of PR technology companies I’m watching. The survey found journalists believe distrust in the profession is falling. Or, maybe it’s March 77th.

Pitching 84

Pitching Survey System Technology 84

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! The service employs a unique dataset of over 35 million webpages to enable more and better content through research, curation technology, predictive insights and content marketing intelligence technology. Wakefield Research adds value to traditional PR surveys.

Tools 147

Tools Radio Data Instagram 147

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 111

Education Employee Measurement Agency 111

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Your content must be relevant, meaningful and useful to capture your audience’s attention.

Community 150

Community Creativity Content Marketing Infographics 150

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 52

Report Trends Media Infographics 52

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. For our newest findings, check out the State of the Media 2016 Report! Native Advertising.

Trends 120

Trends Mobile Media Print 120

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Here we go….

Software 101

Software Reddit Marketing Survey 101

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Innodata said it began providing “AI data annotation services to another Silicon Valley technology giant.” A survey by Muck Rack found “awareness and education (42%) and enjoyment and passion (28%)” are “the most popular reasons” for podcasting.

Software 93

Software Banking Technology Data 93

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. Importantly, the findings are based on data and not a survey. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

JANUARY 30, 2018

However, developments in new technology are leveling the playing field, and fast. This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Moving Beyond The Limitations of Traditional PR Metrics.

Measurement 75

Measurement How To B2C Infographics 75

Cision

JUNE 20, 2016

You need to engage your audience using the right platforms, innovative technology and targeted communication. Use surveys and A/B testing to get an even clearer picture of the type of communication your audience prefers. In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed.

Mobile 159

Mobile Public Affairs Infographics Government 159

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I. It’s not the only study to point to this trend.

Creativity 77

Creativity Study Survey Advertising 77

wiredPRworks

APRIL 20, 2021

Conducted from February 1 to March 1, 2021, Cision’s 12th annual study is based on a survey of 2,700+ journalists in 15 countries. infographics, 39.3% Technology’s influence on the way reporters cover stories Do’s and don’ts for press releases and pitches. images, 44.6% videos, 42.7% social media posts. original research.

Report 40

Report Trends Media Infographics 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In recent surveys of marketers, more than 50% have reported that personalized content based on audience segments had a significant impact on their marketing success. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Let’s listen to her insights.

Engineering 99

Engineering Writing Mobile SEO 99

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MAY 17, 2018

A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

PR 20/20

FEBRUARY 28, 2019

We as marketers love our ebooks, whitepapers and infographics— they’re mutually beneficial pieces of content for both us and the downloader. In the technologically-advanced world we live in (i.e. Repurposed Ebooks, Infographics or Whitepapers. Assessments, Quizzes or Surveys. Oh, premium content.

eBook 48

eBook Infographics Survey How To 48

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

SEPTEMBER 16, 2016

Your thought leadership message or platform can take many shapes and forms content wise – it can be a contributed article, a video, an infographic. Try honing in on one particular aspect of your business, technology or solution where you can own that message and stand out from what’s already being said. Data To Back It Up.

Leadership 60

Leadership B2B Infographics Data 60

Beyond PR

JUNE 19, 2017

Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Cision

NOVEMBER 27, 2015

Depending on what tools are already available to your business, you may have to implement new technology to allow you to track conversion-driving activities on your website. Conduct surveys polling the dynamics of your industry and build reports from that data. Turn a tip sheet into an infographic by visualizing data found within it.

Strategy 120

Strategy How To Data Infographics 120

PR 20/20

OCTOBER 31, 2017

The survey takes roughly 10 - 15 minutes to complete, and will deliver your score in the following core areas: Performance. Technology utilization. data quality and management were the top two marketing technology challenges in 2016.”. cool templates for infographics, social media, etc). Lead sources. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists.

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For example, if your business released a statistically significant survey or data-rich industry trends report, a webinar that breaks down what it means would be useful.

B2B 60

B2B Infographics Interviews eBook 60

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” The surveys were carried out online. There aren’t any really radical or different findings revealed in the report.

Digital PR 60

Digital PR Training Report Social Media 60

Stern + Associates

AUGUST 13, 2014

Less than a quarter (21 percent) of companies believe they’re very or extremely effective at using thought leadership in the sales process, according to the Information Technology Services Marketing Association. Sales Reps – Thought Leadership Rainmakers. They need to interact with people who know what they’re talking about. Reputation.

Leadership 81

Leadership Reputation Measurement Video 81