ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. How can marketers cope? As in any category, change represents opportunity for those who can seize it.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? . million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Inadequate technology can impede internal comms through several avenues.

Internal 95

Internal International Communications Employee 95

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Make it a priority to show how you’re closing the ‘say-do’ gap at every opportunity – make it a central part of your strategy. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. Track your pitch effectiveness & journalist engagement. Onclusive is an invaluable tool to help you become a better PR person.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. How can a CEO affect corporate reputation? In the same way, a CEO with a questionable personal brand can erode trust and become a reputational liability.

Reputation 195

Reputation Corporate Brand Branding 195

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The key is getting a handle on both feedback and objective data. Nobody plans to fail.

Internal 177

Internal International Data Communications 177

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Stern + Associates

APRIL 17, 2024

What should business leaders be communicating to employees and/or the public regarding the upcoming elections? Increase communication, keep values and mission in the forefront, help people who want to vote, and be attentive to their needs for their families.

Policies 99

Policies Leadership Mobile Employee 99

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management.

Internal 78

Internal International Communications Employee 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Types of Tech PR Technology PR encompasses various specialized areas to effectively address the diverse needs of the tech industry. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1.

Communications 120

Communications Crisis Internal International 120

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

JULY 1, 2020

Since 66 percent of pros say that measurable results are one of the top ways to increase PR’s value within an organization, measurement is truly one of the best opportunities to up our game and show how our discipline contributes to business growth. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

JULY 5, 2022

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. More than half (57%) of PR people use spreadsheets for media lists. The effect is just the opposite: The message received is spreadsheets must be pretty good because most people are using them.

Technology 92

Technology Software Survey Internal 92

Stephen Waddington

OCTOBER 13, 2020

The GCS COVID-19 Communications Industry Report tells the story of a profession demonstrating agility, innovation and resilience. I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis.

Report 144

Report Communications Government Crisis 144

Sword and the Script

JANUARY 9, 2024

Because these deals have a direct impact on the products you use. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Yet, it’s important to pay attention to this stuff if your business buys PR software. And now onward with this month’s PR tech sum.

Brand 147

Brand Branding Reddit Pitching 147

Sword and the Script

JANUARY 3, 2023

I used this feature liberally, but in every instance, the second answer was nearly identical to the first one. I’ve added them where I think they might be useful for readers. I offer a bit of color commentary after some answers an distinguish my commentary using italics. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing.

Tools 175

Tools How To Agency SEO 175

PR in High Definition

JULY 28, 2022

The value of data has become an inescapable fact of the modern world. No sector, industry or market could claim to be better off without data-driven insights that allow them to make informed decisions. Today, business success is so often shaped by how well data is being used. Data-driven goals, on and off pitch.

Analytics 62

Analytics Data Energy Sports 62

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Mia Moody-Ramirez on social media management using focus groups and a convenience sample.

Publicity 150

Publicity Policies Social Media Study 150

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? There are a lot of different uses for AI that have been around a lot longer too. How accurate is it?

Employee 133

Employee Software Survey Tools 133

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today.

Technology 95

Technology Ethics Tools Creativity 95

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order.

Trends 156

Trends Healthcare Government Leadership 156

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you view Integrated Marketing?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stern + Associates

DECEMBER 12, 2022

With a multidisciplinary expertise at the crossroads of technology, strategy and culture, he illustrates how vital it is for leaders to ensure that they and their workers can effectively leverage the latest technology to maximize team collaboration and organizational success. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Perhaps you have a widespread international pickup to consider. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

How To 265

How To Media Software Agriculture 265

Deirdre Breakenridge

FEBRUARY 1, 2022

The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying. In fact, history tells us that generational gaps have had impacts that rippled as far as outright revolution … the formation of the United States, anyone?

Blogging 213

Blogging Ethics Leadership Course 213

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Predictions from PR and martech providers; and. My own predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas.

Trends 88

Trends Data SEO Consumer 88