ImPRessions - Crenshaw Communications

AUGUST 13, 2020

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. Yet our success depends on collaboration. The same is true of almost any PR agency or team. More information is almost always better when it comes to a successful collaboration.

How To 266

How To Agency Internal International 266

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MAY 25, 2021

PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. A small PR agency is like a small town. A strong culture .

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Building it to ensure a long-lasting relationship is the real trick.

Media 333

Media Pitching Report B2B 333

Onclusive

MARCH 17, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

Agency 195

Agency Resources Reputation Corporate 195

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. What are your goals for using PR? Otherwise, how will you know where to start? Jobs Database. public relations.

Privacy 264

Privacy Meeting Strategy Social Media 264

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? The steps taken by the PR person before, during and after an interview play a large role in its success. A hands-off attitude can work against you.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

Working at a top B2B tech PR firm rocks. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Here’s what I’ve learned as a musician and PR professional. Know your audience. This kind of targeting translates into PR-driven content, too.

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. But how can we make the most from our investment in freelance consultants? Freelancers are partners in your success. Consider them team members. Look for specialists.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? This is particularly useful when an organization doesn’t have hard news to share, or when the product roadmap doesn’t contain any new launches or innovations to generate media coverage. How Newsjacking Works.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Working at a tech PR agency , we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners.

Pitching 156

Pitching Agency Communications Internal 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Here are some simple steps PR reps should take to maximize success.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. What might the agency not want you to know? And most do. But should it?

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

JUNE 12, 2019

For Mother’s Day 2018, we reported how mom’s wisdom makes great PR advice. As we approach Father’s Day, let’s stop and recognize how a dad’s sometimes patronizing, always wry nuggets of wisdom can be applied to the practice of public relations. 7 Dadisms that make great PR advice. 7 Dadisms that make great PR advice.

Media Training 256

Media Training Training Agency Crisis 256

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2022

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. Here are some tips on creating and delivering business presentations based on PR agency experience. Be clear about goals and roles. Ask for the same on the other side if possible.

Meeting 156

Meeting Education Pitching Agency 156

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2022

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. Here are some tips on creating and delivering business presentations based on PR agency experience. Be clear about goals and roles. Ask for the same on the other side if possible.

Meeting 156

Meeting Education Pitching Agency 156

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business.

Agency 62

Agency Publicity Measurement Strategy 62

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Earned media is a PR tool for reaching additional audiences and building brand awareness.

Media 97

Media Nonprofit Pitching Analytics 97

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. As a professional, you understand that your success depends on various nuances. Machine learning and psychology are both increasingly recognized as useful components of marketing and PR campaigns.

Technology 76

Technology Training Data Consumer 76

PRSay

NOVEMBER 8, 2023

With a session titled “ Strategies for Success in Your Dream Industry ,” it’s no wonder. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft. For five years, she served in various PR roles at The Coca-Cola Company.

Creativity 78

Creativity Writing Agency Internal 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Don’t oversell. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Prohibition

NOVEMBER 29, 2023

There are so many brands, agencies and individuals out there trying to get a story to make the headlines, and the competition is fierce. So, how do you stand out? Having an audience who find content engaging and relatable can be invaluable – after all, the best review anyone can give is absolute loyalty to a brand.

B2C 62

B2C B2B Reputation Agency 62

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. Read on to hear Jason’s insights about everything from creating a trusting agency relationship to common misconceptions about PR itself.

Consumer 131

Consumer Product Launch Agency Sports 131

PRSay

NOVEMBER 19, 2021

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Throughout the series, readers will have the opportunity to learn about how to best partner with a search firm and recruiters. . How did you find out about Chaloner?

Interviews 146

Interviews Storytelling LinkedIn Writing 146

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Prohibition

AUGUST 2, 2023

With the rise of social media platforms, influencers have gained immense popularity and have become trusted voices in the industry. These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services.

Brand 62

Brand Branding Reputation Consumer 62

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. PR grows more in demand. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And many are looking for what used to be called a shortcut – a hack for PR success. What’s running got to do with PR success? You have to put in the work.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. As it has grown, PR has become more specialized, which has affected recruiting. Specialized agencies have specialized needs. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Cision

JUNE 2, 2017

Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more. Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. I also love writing.

Travel 243

Travel Agency Social Media Print 243

Axia PR

SEPTEMBER 28, 2022

When seeking earned media coverage, show PR agencies why journalists will take interest in your story. Your company might rely on hiring a PR agency to be your fast-track ticket to a spot in a top news story. Being a successful company isn’t reason enough for newsrooms to run a story about you.

Agency 62

Agency Media Pitching Company 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. And we believe there are steps potential clients can take to make PR firms embrace rather than curse your process, which can make it a win all around.

Meeting 191

Meeting Agency Creativity Case Study 191

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. Part of the winning formula, of course, was a splashy PR campaign. The 90s tech boom is back – in a way.

Agency 220

Agency Retail Reputation Course 220