ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Disaster #2: Embarrassing Embargoes Being a straight shooter when arranging embargoes and exclusives with reporters is crucial to maintaining credibility and keeping media relationships. PR people make mistakes every day, especially when it comes to pitching stories to the media. Given the stakes, a small screw-up can be a disaster.

Pitching 240

Pitching How To Report Radio 240

ImPRessions - Crenshaw Communications

JULY 7, 2021

Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . We have a relationship with them so it’s a done deal. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JANUARY 11, 2019

Tech reporters, like most journalists, get hundreds of pitches each day. So, let’s face it — media relationships matter. Building authentic rapport with a tech journalist helps a brand stand out amid a barrage of emails, DMs and phone calls. Unfortunately, building credible media relationships is harder than ever.

Media 253

Media Pitching Report Media Relations 253

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. It’s an initial indicator of reach and exposure.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. It’s an initial indicator of reach and exposure.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. But how to ensure the interview goes well? . And if a spokesperson is consistently having trouble during interviews, it’s a sign they need better prep. A hands-off attitude can work against you. Don’t do it.

Interviews 308

Interviews Media Retail Course 308

PR for Anyone

OCTOBER 28, 2021

What is the media talking about right now and/or what is relevant right now (seasonality, relevance, etc) and how can you insert yourself into that conversation? You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Basically, you need to be observant.

Publicity 130

Publicity Pitching System Small Business 130

PRSay

OCTOBER 4, 2021

It takes time to tell a story and build credibility. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. How can media relations professionals temper the expectations of executives who may expect every dollar spent on communications to generate qualified sales leads? Starting on Nov.

Media Relations 201

Media Relations Media Pitching Case Study 201

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. We were removed from our work because we didn’t yet know how to think about it in a contextual way. a) The journalist doesn’t buy it. (b) So how do you ensure that you’re bringing human qualities into your communications role?

Brand 364

Brand Branding Pitching Industry 364

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Some of the pressure we encounter in PR is preventable, however. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.

Communications 195

Communications Corporate Measurement Reputation 195

Agility PR Solutions

JUNE 15, 2023

How a business appears to the public is critical to its success, so many will seek out PR services or build an in-house team to manage this. They want a positive relationship with the media, journalists, and the wider public, and developing PR strategies can help them better control this.

SEO 78

SEO Brand Branding Strategy 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

In fact, 93% of PR professionals follow journalists on Twitter. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. Here’s what’s most important to staying ahead of the game for PR teams today.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

MAY 22, 2020

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists.

Pitching 174

Pitching Journalism Survey Report 174

PRSay

MAY 17, 2021

As PR professionals, most of us planned for 2021 apprehensively, remembering how our 2020 plans had been discarded by this time last year. According to the report, more than 60 percent of journalists surveyed agree that the way companies — and by extension, PR pros — share information is outdated. Disneyland reopened.

Pitching 183

Pitching Survey Report Social Media 183

ImPRessions - Crenshaw Communications

MAY 10, 2021

Selecting the right journalist for a given piece of news is a vital skill for any PR team. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?” Know when and how assignments are made. Clearly, there are benefits to pitching local media. Lead with the local hook.

Local 292

Local How To Newspapers Pitching 292

PR Fuel

AUGUST 19, 2021

And there is no better way to reach the public than through media relationships. But how do you build and maintain positive media relationships? Check out these tips on how to foster a beneficial relationship with journalists and media. Identifying the ideal journalists will save your time.

How To 105

How To Media Pitching Report 105

Cision

MAY 11, 2017

Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers. As a bonus, this is a great way to hear how your fans feel about you without conducting expensive research.

Publicity 305

Publicity How To Social Media Video 305

Onclusive

JANUARY 5, 2021

Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding your competitors. Only then can you promote the right media across social and other platforms in order to better reach your audience.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Onclusive

JUNE 7, 2017

How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? How can you better delight and entice them to return your emails so you can share what’s new? What inventory do they overlook?

How To 150

How To Fashion Interviews Local 150

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Journalists have lives, too. Journalists want to do a great job and they want to write great stories.

Journalism 211

Journalism Report Interviews Meeting 211

PRSay

FEBRUARY 20, 2020

An embargoed story is sent to trusted journalists prior to the release, and includes a specific day and time when the embargo will be lifted and the story can become public. By placing an embargo on a story, a PR team or organization can get journalists information in advance, an arrangement that benefits both parties.

Radio 194

Radio Tools Journalism Interviews 194

Solo PR Pro

OCTOBER 26, 2021

What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? More than a media database.

Pitching 111

Pitching Twitter Tools Community 111

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Video 210

Video Journalism Study Survey 210

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

The best way to build a track record of success in our business is to align with the businesses and brands who fit our strengths and who offer the potential for a lasting partnership. The more they know, the better the agency team can assess the potential success of the relationship. And most do.

Agency 224

Agency Construction Fashion Pitching 224

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. See this post for real ways to build stronger media relationships.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. Whether you want to drive sales or showcase your services, you should be aware of why it’s important to secure coverage for your product and how this can be achieved using a PR professional. What is media coverage? Why is media coverage important?

Print 112

Print Trends Agency Brand 112

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. How to Pick the Right B2B PR Agency For You. A solid PR campaign has the power to bolster your brand. The truth comes down to misinformation. It all depends on your needs and budget.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR for Anyone

DECEMBER 7, 2021

You need to learn the basics so that when you reach out to a journalist, you are doing it in a professional manner and giving them what they want and need. You want to be newsworthy, you need a great hook so they read your email, and then you need to make sure you are reaching the RIGHT journalist. Show them how valuable are.

Publicity 130

Publicity Video Pitching System 130

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. PR professionals strive to build and maintain a positive image for their organisations by promoting transparency, demonstrating social responsibility, and engaging in open dialogue with stakeholders. Manage inquiries from journalists and analysts.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Let this guide your influencer targeting strategy to build an accurate and relevant list. Bigger doesn’t always mean better. thanks G2Crowd!)

Media 231

Media Pitching Social Media Instagram 231

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 130

Software Technology Creativity Crisis Management 130

OnePitch

JANUARY 11, 2024

To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Know what they write about.

Pitching 94

Pitching Consumer Trends Viral 94

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category.

Communications 195

Communications Measurement Corporate Reputation 195

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans. However, it needn’t be all doom and gloom. This is what it said: 1.

Industry 62

Industry Communications Technology Reputation 62

Stern + Associates

MARCH 17, 2023

How do we turn potential weaknesses into new strengths? Personal Relationships Will Be Among Our Top Media Relations Opportunities In some ways the media landscape has become less personalized. In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker.

Media Relations 105

Media Relations Media Storytelling Report 105