ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Stay up-to-date.

Media 333

Media Pitching Report B2B 333

PRSay

DECEMBER 20, 2021

PRSA’s Diversity & Inclusion Committee asked Gayle Saunders, APR, how PR professionals can integrate Diversity, Equity and Inclusion (DE&I) into their communications strategies. She serves as Ethics Officer of PRSA’s Central Ohio Chapter and is a co-founder of PRSA’s Diversity & Inclusion Committee.

Ethics 130

Ethics LinkedIn Social Media Agency 130

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

It was caused in part by OpenAI’s unusual hybrid Board structure, which seeks to blend a nonprofit and a for-profit organization to balance commercial goals with adherence to its social mission. But a flip-flop on a socially sensitive or contentious issue is nearly always destined to fail. It was a lose-lose.

Banking 212

Banking Nonprofit Twitter Advertising 212

The Proactive Report

FEBRUARY 27, 2021

Creating a more inclusive and less racist work environment is a laudable goal, but unfortunately their training session – now leaked online – fell far short of that intention. The very first thing a brand should consider is, “How will this play if it get published online?”

Training 162

Training Corporate Reputation Employee 162

ImPRessions - Crenshaw Communications

JULY 10, 2020

On the Media. This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

MARCH 7, 2023

International Women’s Day is an annual, global, celebration to honor women’s social, economic, cultural and political achievements. Companies can leverage the day to promote inclusivity and offer empowering products. Doing so will help combat negative beauty standards and promote inclusivity.

Internal 88

Internal International Brand Branding 88

PRSay

SEPTEMBER 19, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. The program sought to reach potential recruits in different demographic groups who wish to receive information from trusted social media influencers. In May 2023, the U.S.

Communications 175

Communications Ethics Public Affairs Social Media 175

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Trends that might have taken hold at the end of last year might be irrelevant now. 6 Important Trends In Public Relations To Pay Attention To 1.

Trends 92

Trends Brand Branding Analytics 92

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? The algorithms that power artificial intelligence (AI) tools are built on a foundation of human judgment calls ­– but humans sometimes make mistakes.

Local 98

Local Community Ethics Education 98

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Subjects should have an active part in how their story is told. In the last months, the debate on how we use language, terminology, and symbols in everyday life has gone mainstream.

Guidelines 171

Guidelines Ethics Study Community 171

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. Against that, why do brands go negative on their social position?

Strategy 78

Strategy Brand Branding How To 78

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates. Let’s take a look.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

JULY 9, 2020

As a Filipina American and member of the PRSA National Diversity & Inclusion Committee, I appreciated that our first webinar addressed what we, the Asian American & Pacific Islander (AAPI) community, have been dealing with since the COVID-19 outbreak began. she said. “‘Are Are they being empathetic?’ “‘Are they being empathetic?’

Community 143

Community Communications Transportation Employee 143

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

PRSay

AUGUST 25, 2020

Featuring some of the country’s leading LGBTQ communications professionals, the event covered how PR practitioners can engage with and support the LGBTQ community. I think there’s a big opportunity right now for LGBTQ inclusion,” he said. You are joining a movement when you are involved in LGBTQ inclusion.”.

Community 170

Community Brand Branding Advertising 170

ImPRessions - Crenshaw Communications

APRIL 30, 2020

AdExchanger Social Distancing With Friends. As most people stay home and practice social distancing, AdExchanger (the leading voice in ad tech) was quick to adapt and start a new podcast series titled, “Social Distancing With Friends.” The golden rule of public relations is to stay current and relevant. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 24, 2022

Here’s how B2B PR supports sales. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. That’s often where the earned media generated through PR comes in. B2B PR educates customers.

B2B 170

B2B Brand Branding Education 170

5W PR

FEBRUARY 26, 2024

The allure of exclusivity Companies should start thinking beyond just racking up sales and start focusing on how they can help customers curate memories that are going to elevate their buying journey from a simple purchase into a personalized adventure. Incorporating values for true social impact Modern high-spenders are conscious consumers.

Strategy 78

Strategy Brand Branding Product Launch 78

PRSay

OCTOBER 25, 2021

As PRSA continues to make the organization and the profession more diverse and inclusive, achieving that goal depends, in large part, on increasing the number of multicultural students and young professionals in the field. And that raises some questions, such as: How are classrooms moving diversity forward? Begin with faculty.

Exercises 170

Exercises Education Case Study Nonprofit 170

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters.

Industry 78

Industry Marketing Storytelling Consumer 78

PRSay

OCTOBER 29, 2021

PRSA’s Diversity & Inclusion Committee spoke with Natalia Flores, APR , president of Inspire PR in Charlotte, N.C., to discuss the current state of Diversity, Equity and Inclusion (DE&I) efforts in PR and how practitioners can avoid empty statements and generate authentic change in the profession. It can’t be fake.

Case Study 155

Case Study Nonprofit Corporate Tools 155

5W PR

JULY 5, 2023

In contrast, general health products take a more inclusive and holistic approach in their communication to target a wider audience. Marketing materials should highlight how the product directly addresses these unique needs, providing tangible solutions. Men and women have different health needs and concerns.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

NOVEMBER 7, 2023

How to Secure Your Spot on Holiday Gift Guides This Year The holiday season is not only a time for festivities but also a crucial period for businesses to boost sales. They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

PRSay

JUNE 18, 2020

Understandably, organizations — like many of our clients and partners — that are invested in the mission of improving lives and advocating for social change want to show support. They want to contribute and support the conversation and reflect the best standards of diversity, equity and inclusion (DEI) in their communications.

How To 164

How To System Internal International 164

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Let’s look at the most interesting facts about the Gen Z market and consumers: They are self-aware and socially conscious. Over half of Gen Z consumers are over the age of 18.

Consumer 90

Consumer Social Media Education Advertising 90

PRSay

OCTOBER 16, 2020

In October, PRSA celebrates Diversity & Inclusion Month, featuring programs presented by the PRSA D&I Committee. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. This year’s theme is “Transforming the Landscape.” Check Vote411.org

Communications 201

Communications Nonprofit Employee Local 201

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. How should a public role align with an organization’s business goals? Many lack the time or commitment to deal with media.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

PRSay

JUNE 3, 2020

The National Diversity & Inclusion Committee is developing tools that can be used in typical times. We each have to reach deep within ourselves to consider how we can ensure that our voices are part of the solution to create change. If you prefer social media, then write a post or submit an article to your Chapter’s blog.

Local 137

Local Community Conference Writing 137

Prohibition

OCTOBER 18, 2021

For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

PR in High Definition

JUNE 28, 2022

No doubt we’ve all seen a flurry of rainbow flags hit our social media feeds this month, along with several hit inclusive campaigns in the media. Why leverage Pride Month for inclusive campaigns? How can organisations do better this Pride Month and beyond? What do these excellent campaigns have in common?

Reputation 62

Reputation Community Training Consumer 62

PRSay

JANUARY 15, 2021

However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. Today, our audiences are interested in what organizations are going to do in response to inequities within their companies, as well as in the communities that they serve. Martin Luther King Jr.

Community 154

Community Policies Employee Blogging 154

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 150

Film Communications Media Interviews 150

Shift Communications

AUGUST 2, 2022

In the age of diversity, equity and inclusion, we know that the old schoolyard taunt, “sticks and stones may break my bones, but words will never hurt me,” has never been less true. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge. By Leslie Clavin, VP, Editorial Services.

Corporate 88

Corporate Real Estate Communications Marketing 88

Stephen Waddington

JULY 16, 2021

The furlough scheme and home working meant that internal communicators had to adapt how they communicated. The furlough scheme and home working meant that internal communicators had to adapt how they communicated. It's a must read for personal development. It is no surprise that demand for public relations roles is booming.

Publicity 199

Publicity Government Crisis Employee 199

Deirdre Breakenridge

DECEMBER 4, 2018

It identifies youth as valued citizens who can create effective and inclusive policies, programs and environments that impact not only them but everyone around them. Unfortunately, not every nonprofit organization understands how to reach out to youth. Just last month on Sept. And, what do you want them to do?

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240