Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. But he also gives a good argument for the value of education in the process of professional development.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

ImPRessions - Crenshaw Communications

JUNE 28, 2023

The technology’s numerous challenges, such as defining and enforcing ethical guidelines in an entirely new dimension, mass adoption, and differentiation, loom as a counterpoint to PR’s power to inform. Despite efforts to help guide the conversation, the reality of the Metaverse hasn’t yet matched the tech world’s vision for it.

Technology 170

Technology Strategy Privacy Healthcare 170

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Here are some guidelines to help you shine in your next panel appearance. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes. Arrive early.

B2B 178

B2B Trade Shows Leadership Conference 178

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Within a thought leadership campaign, B2B bylines should offer value to the reader. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JULY 22, 2020

As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. Here are some guidelines to avoid being the panelist that makes an event go south. . But getting the gig is just the beginning of the hard work.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

MAY 4, 2017

Always start with editorial guidelines. Most online publications have editorial guidelines. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Eight Secrets To Better Bylines. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Victorious PR

JUNE 15, 2023

By partnering with a PR agency well-versed in the crypto space, projects can leverage their expertise to navigate regulatory challenges, interpret complex regulatory guidelines, and ensure compliance while maintaining a positive public image.

Community 52

Community Education Leadership Guidelines 52

PRSay

MARCH 6, 2023

As PR Daily reports , commenting on social media about a public tragedy can appear tasteless. Organizations don’t want to be perceived as exploiting a tragedy for their own gain, which could create a crisis of their own.

Social Media 162

Social Media Publicity Media Journalism 162

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. That’s what military leadership is – action in the absence of orders. It was a good decision for that moment.

Marketing 85

Marketing Guidelines Social Media Conference 85

PRSay

SEPTEMBER 26, 2022

As PR professionals, “We should be working with senior leadership to first ensure that how data is being accessed and protected is legally compliant in your state, your country and your industry,” said Michele E. A recent KPMG survey found that 40% of U.S. consumers don’t trust companies to use their data ethically. Ewing, APR, Fellow PRSA.

Ethics 60

Ethics Data Privacy Publicity 60

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. If you are in a leadership position, this is your job to handle and get whatever pre- or post-approval you need. Again, broad guidelines are helpful here. Humanize it.

B2B 102

B2B Twitter Brand Branding 102

Waxing UnLyrical

MAY 20, 2015

If you must DIY your PR, the easiest place to start is by generating thought leadership. That said, be careful to check out each site’s guidelines. 3 Smart Thought Leadership Tips for Entrepreneurs is a post from: Shonali Burke Consulting, Inc. 3 Smart Thought Leadership Tips for Entrepreneurs.

Leadership 40

Leadership Pitching Blogging LinkedIn 40

Newsfile

FEBRUARY 28, 2024

The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. PR professionals collaborate with subject matter experts to create and place bylined articles for thought leadership. What is Thought Leadership ? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 11, 2024

Be sure to adhere to all the guidelines — even when it comes to font size and page length. Key tips for a successful entry also include: Study the list of Anvil Categories and don’t miss new categories added for 2024, including: Best Use of AI, Best AI Integration and Digital Innovations and Best Solution Provider/Vendor.

Case Study 94

Case Study Nonprofit Guidelines Ethics 94

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. We need social media guidelines!”. The challenge will be creating the guidelines for what we include in the directory and what constitutes a “boot’n ya off the list” offense. [Ed: I'm on vacation. Here's the second of a week's worth of guest posts.].

Leadership 52

Leadership Guidelines Social Media Policies 52

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below). How to structure your crisis management governance model.

Crisis Management 176

Crisis Management Government Crisis How To 176

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Here are the guidelines and how to pitch. Communicating during mergers and acquisitions can be overwhelming, but it doesn’t have to be as tough as we make it. >>> Interested in submitting a guest post?

Internal 92

Internal International Employee Leadership 92

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Storytelling 120

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill. But the new rules for PR professionals are catching up.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

APRIL 12, 2016

As a general guideline, companies should update their website, rewrite background materials, down to press release boilerplate, as often as milestones happen within the company, e.g. new products are added, new leaders appointed, or the company marks a key anniversary. Get me rewrite! Get a handle on content.

Company 120

Company Guidelines Leadership Financial 120

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Adhere to Legal Guidelines: Your legal counsel is a crucial component of the crisis team. Photo courtesy of Pexels. When they do occur, take a deep breath, and consider these seven tips to act accordingly.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

It’s a fertile newsjacking opportunity for ad tech companies who want to present themselves as good corporate citizens, or to downplay the business effect of CCPA, or simply to show leadership on the issue of privacy. Different CTV product manufacturers have different ACR guidelines in place.

Privacy 156

Privacy Advertising Advertising Data 156

5W PR

DECEMBER 19, 2023

‘ Fearless Girl’ Statue : Facing the Wall Street bull, this statue became a powerful symbol of gender diversity in corporate leadership, demonstrating how PR stunts can transcend traditional advertising and create a lasting impact.

How To 78

How To Ethics Measurement Creativity 78

Buzzstream

JANUARY 22, 2024

There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency.

Banking 177

Banking Technology Guidelines Sports 177

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. But the starting point seems to be so difficult to reach! This struggle is real.

Internal 133

Internal International Crisis Exercises 133

Ishmael's Corner

AUGUST 19, 2015

In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

PRSay

DECEMBER 18, 2023

He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said.

Communications 72

Communications Guidelines Technology Tools 72

PRSay

APRIL 5, 2021

Have a clear set of standards and guidelines that you can use in making and defending any positions you take. When it comes to taking a stand on political and social issues, a small number of companies are opting out entirely. That is not realistic, however, for many companies. Align political activity with corporate values.

Report 164

Report Company Government Conference 164

Presspage

AUGUST 14, 2017

3: Thought leadership will be one of the priorities for the PR budget A newer marketing trend is thought leadership, in which business leaders and companies position themselves as leaders in their spaces. Focusing on thought leadership helps to surround the company with the right content, which is valuable, educational, and engaging.

Trends 118

Trends Leadership Measurement B2C 118

Sword and the Script

JULY 12, 2022

13% say not following brand guidelines. click image for better resolution). As I read these, I can remember examples that illustrate these points I’ve seen over my career.

B2B 95

B2B Marketing Survey Case Study 95

Melissa Agnes

NOVEMBER 19, 2014

Policies and guidelines must allow for discretion and autonomy during crisis. Crisis Management Resources Emergency Management Leadership in a Crisis Provoking Thought' There are few standards in crisis. That’s the main ingredient of a crisis: breaking from the norm.

Crisis Management 266

Crisis Management Crisis System Policies 266

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124