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3 crucial differences between a news story and a feature story that will make you a better writer

Axia PR

Your guide to writing a better news or feature story. When you write a story, your objective is to get the right message to your target audience. If you understand what type of story you’re writing, it will improve your writing and help you reach the readers you want to connect with. There are many kinds of stories.

Writing 87
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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. In a pre-COVID world, this feature would have been great to use during industry conferences and events.

LinkedIn 310
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Three questions about online content for TV stories featuring your company answered

Axia PR

Clear up some issues that could arise after getting a TV story. Having your company’s story on TV is an exciting time. However, during the process, there are some questions you might have related to the online version of the story, such as the video not appearing or if they’ll post the story online at all.

Company 62
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

PR teams should also evaluate whether the brand is featured as a primary subject of the article or merely mentioned in passing. Does it reinforce the brand story? The context in which the brand is discussed – for example, as a solution to a problem or as a market leader – clearly also impacts its value.

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2022 Media Database Buyer’s Guide

When maintaining and updating your contacts’ information, how they like to have stories pitched to them, and even the audience who is listening to them, the system you have in place to keep everything in order is probably costing you more opportunities than you’re gaining. Key features and capabilities to look for in your database.

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Instagram Stories for Product and Event Launches

Ronn Torossian

Engaging visual content that companies share on the Stories feature on Instagram can allow […]. The post Instagram Stories for Product and Event Launches appeared first on.

Instagram 195
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How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.

Writing 299