Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. Study the media. Reporters review business social media profiles. Reporters say Twitter tops Facebook.

Survey 77

Survey Media Relations Report Media 77

Sword and the Script

MAY 11, 2019

1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. Full report: The Role of Media Relations in the Sales Cycle by ARPR (reg. I love this idea.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Alan Murray, who spent years at the Wall Street Journal as a reporter and editor before taking the reins at Fortune magazine, summed it up this way: ‘One, they don’t trust us.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 131

Twitter Survey Journalism Social Media 131

Bianchi Biz Blog

APRIL 15, 2024

How long have you been in journalism and how did you get started? I’ve been in trade journalism for about 3 months. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook ! I have glass in my head. This fact will now serve as a litmus test to see which coworkers made it to question 10.

Meeting 102

Meeting Media Journalism Interviews 102

Bianchi Biz Blog

MARCH 11, 2024

In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Journalism 92

Flack's Revenge

DECEMBER 20, 2018

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines? Face it, embrace it, change is good!

Marketing 244

Marketing Facebook Social Media Community 244

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. At the other end of the spectrum are social media laggards, dubbed, “Skeptics,” by the study.

Social Media 202

Social Media How To Media Journalism 202

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

Remote PR Jobs

SEPTEMBER 25, 2023

But when it comes to the current state of the public relations industry, it is. Or just follow a few on Twitter and Facebook. A couple years ago I looked up GeekWire’s Todd Bishop in Cision , the most popular of the media databases. If you have any doubt, just ask a journalist. Does that mean PR people are the problem?

Industry 100

Industry Agency Report Technology 100

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 5 Tips for Twitter Effectively in Media Relations.

Social Media 111

Social Media Report Survey Media 111

Journalistics

APRIL 5, 2016

The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals). If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Media Relations 40

Media Relations Media Mobile Pitching 40

PRSay

DECEMBER 27, 2022

Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook. As media relations professionals, the least we can do is ease their burden. Meanwhile, layoffs are mounting in the tech sector. Illustration credit: topper ].

Trends 126

Trends Pitching Twitter Nonprofit 126

NewsWhip

NOVEMBER 10, 2020

Kevin Roose at the New York Times wrote in August about the possibility of Facebook being the true barometer of public opinion. Using our data and that of others, he noted conservative opinion and news sites were getting as much or more engagement than mainstream media, suggesting Facebook might hint at a conservative “silent majority”.

Measurement 148

Measurement Publicity Data Groups 148

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Sponsored content is content that an organization or brand pays to place and promote. The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

Cision

JANUARY 17, 2018

Like, if this thing is going to change the world, how might it change a really simple business—like journalism? If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. Until next time!

Media 162

Media Fashion Television Radio 162

Cision

JULY 2, 2015

The Growth of Social Media as a News Source. According to Oxford’s Reuters Institute Digital News Report 2015 , 41 percent of people interviewed access news via Facebook each week. More people are going directly to stories via search or social media.”. Want to see how journalism is changing? Conclusion.

Journalism 120

Journalism Facebook Social Media Consumer 120

Communications Conversations

OCTOBER 19, 2022

seconds with a piece of video content on Facebook in 2022. I think this speaks more to the increasing irrelevance of Facebook than anything else. #3 What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg. In case you’re wondering, Facebook: 49 minutes.

Social Media 68

Social Media Media Video Facebook 68

Flack's Revenge

JUNE 8, 2016

Long time readers of this blog may recall my Extreme Media Relations series, about those who go overboard to sway the press. The social networks’ news clout is growing (recall the recent flap over apparent bias in Facebook Trending Now), while media properties are struggling and journalist jobs are declining.

Media 120

Media Journalism Local Blogging 120

Flack's Revenge

OCTOBER 3, 2018

This makes it harder to earn coverage, as Frank Strong pointed out in his post This is How the Sorry State of Media Relations Ends. Frank wrote: “Unless your story today is about Google, Facebook, money or scandal, the traditional, bona fide reporters are not interested.”. A new Era of Media Relations.

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Rock the Status Quo

AUGUST 11, 2014

.” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. So our reach on social media goes much farther too.

Healthcare 137

Healthcare Journalism Local System 137

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Periscope launching to join the ranks of Meerkat and Stream.

Infographics 120

Infographics Media Journalism Survey 120

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists [UML]. 28) Media Relations is hard and getting harder.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching.

B2B 79

B2B Facebook Advertising Advertising 79

Landis PR

JULY 5, 2022

Here are samples of some of the rest of the highlights that stood out in the surveys: The fight against “fake news” was the biggest challenge for journalism in the last year. Over the last year, more than half of the journalists felt the public had lost trust in the media – an increase of four percent from last year.

Survey 52

Survey Media Pitching Study 52

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. For the PR industry, like journalism, disclosure is an issue of transparency and authenticity , which are the building blocks for trust.

Ethics 97

Ethics Crisis Transportation Airlines 97

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. Barbara Rozgonyi on Facebook. Here’s the latest on Growing Social Now. What we covered. Let’s Connect! Barbara Rozgonyi on Clubhouse.

Social Media 52

Social Media Corporate Communications Media 52

Communications Conversations

SEPTEMBER 10, 2019

Thinking back to the early days in my career, clients often had one request when it came to the media relations game: I want to be on Oprah. Those were the kinds of media outlets clients wanted to be in. Mainstream media outlets with monstrous, loyal followings. I want to be in the Wall Street Journal.

How To 79

How To Media YouTube Twitter 79

Beyond PR

SEPTEMBER 26, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. These users tend not to be involved in digital media.

Journalism 63

Journalism Social Media Study Comparison 63

Cision

FEBRUARY 16, 2016

Today, stories are a complete experience carried through text, images, videos and other media. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). Vineeta Sawkar, senior media relations manager, University of St. Tell us about your media background–and about your current role on the PR/comms side. I am now a senior media relations manager at the University of St. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

PRSay

OCTOBER 2, 2017

Facebook, Twitter and most other social networks offer a wealth of free analytics. Bell has a proven track record of developing award-winning and ROI-based marketing programs, media relations and brand strategies. Bell holds a degree in journalism from the University of Missouri School of Journalism.

Data 144

Data How To Storytelling Analytics 144

Sword and the Script

APRIL 12, 2022

Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We Michael Smart is offering a webinar examining media pitch subject lines that work. click image for higher resolution).

Software 90

Software Pitching Measurement Enterprise 90