Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. AI search engines go beyond basic keyword matching by analysing context among other factors to give relevant insights you might have missed. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

The Hoyt Organization

JANUARY 25, 2024

We achieved this by: Identifying relevant publications that cover cannabis-related topics Gauging story opportunities for the cannabis industry Crafting compelling stories that align with audience interests Reaching out to journalists and editors with personalized pitches Offering value by sharing expert insights, data, or unique perspectives 3.

Strategy 102

Strategy Brand Branding SEO 102

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Another idea is to search by location. It’s also important to search where your competitors have been featured. Position your executive as an expert. Include 5-10 potential topics for the podcast interview in your pitch as this provides the host the option to decide on a topic, making it easier for your client to prepare. .

Pitching 350

Pitching Interviews B2B Leadership 350

PR for Anyone

MARCH 31, 2020

They're searching for people to quote in their stories. The first thing to recognize, however, is that reporters are searching for us. Reporters are searching for experts. So, it's a good idea for us to be in front of them in the way that they're searching. They're looking for alternative angles on the story.

Real Estate 214

Real Estate Video Report Twitter 214

Prohibition

APRIL 12, 2024

Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality. Now, the platform directs users to broader search results, encompassing profiles and content beyond the popular posts.

Social Media 62

Social Media Facebook Government B2C 62

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.

SEO 156

SEO YouTube Interviews B2B 156

PR for Anyone

JULY 9, 2020

Putting all of your content together in one place allows you to position yourself as the expert in your space. You’ll grow your search engine optimization organically and it will allow both potential clients/customers and the media to both find you and, see you as an expert. So that is this week's PR Tip. It's 10 days.

YouTube 130

YouTube Video Engineering Pitching 130

Cision

NOVEMBER 15, 2017

Getting your content to appear on page one of search results is a more complex job than ever before. Authors Anna Jasinski, Raquela Chiado, Laura Brown, and Stephanie Frey are experts on SEO for content at PR Newswire. The post [INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps appeared first on Cision.

Infographics 0

Infographics SEO How To Training 0

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

As a free tool that offers data and graphs on the popularity of specific search terms, it can be useful for research and brainstorming as well as monitoring. PR professionals can not only capitalize on newsworthy angles based on popular trends, but target specific locations using the geographic search trends features.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. Those who work in PR and media have seen a whirlwind 2023.

Trends 333

Trends Industry Government Data 333

PR 20/20

APRIL 29, 2023

Additionally, as the experts in their field, and creating blog content can help associations like yours establish authority and thought leadership. By creating content that is optimized for search engines, associations can attract new members, sponsors, and partners to their websites. Here are three easy ways to get started.

Engineering 77

Engineering Google Tools Blogging 77

Deirdre Breakenridge

MARCH 9, 2020

Are you confused about the public relations job search? What are some tips for searching, both online and off, for entry-level PR positions? expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. Join us Tuesday, March 24, at 12 p.m.

Community 293

Community How To Interviews Blogging 293

Cision

JULY 25, 2017

According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results.

Strategy 257

Strategy How To SEO Engineering 257

The Proactive Report

OCTOBER 30, 2023

Example: As a nutrition expert, write an informational 600-word article about why women over 35 need to eat a healthy diet that will help improve their health. It might be as simple finding the news they need to read each week and saving them the time of searching for those gems of knowledge. Use subheads and bullet points.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 129

SEO Engineering Google Study 129

PR for Anyone

FEBRUARY 15, 2023

Offer exclusive information or access to experts. Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. Offer to help with future stories.

Pitching 130

Pitching Media Interviews Video 130

PR for Anyone

DECEMBER 8, 2022

Seasoned media experts often get to come back for end-of-year wrap-ups. Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Media 130

Media Pitching Privacy Video 130

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. But the implicit positioning is as an expert in a given field. Whatever the case, its publication helps establish the writer as an expert. PR professionals are constantly on the hunt for ways to get their clients and brands media coverage.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

Reddit 117

Reddit Viral Community Local 117

The Proactive Report

NOVEMBER 14, 2022

The current economic climate has been tough and financial experts warn of a recession in 2023. Search Engine Optimization -Position Zero and Featured Snippets. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. Yet nothing could be more important.

Digital PR 264

Digital PR Marketing Infographics Video 264

Axia PR

APRIL 20, 2021

With this certification, Mudd is now an expert in measurable objectives, survey research, media analysis, data validation, web analytics, search engine optimization, integrated dashboards, and reporting communications results. Jason Mudd, CEO and Managing Partner of Axia Public Relations, earned a Measurement Master certification.

Measurement 118

Measurement Analysis Engineering Web 118

5W PR

AUGUST 30, 2021

Search Engine Optimization. Another core piece of the marketing success equation is optimizing the website for search engines. Utilizing search engine optimization is what helps companies appear higher on the search engine result pages. Working with an Expert. Public Relations.

Brand 88

Brand Branding Engineering Web 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

Prowly

NOVEMBER 24, 2020

Content marketing, on the other hand, is often seen as a mundane activity that churns out information in an attempt to utilize links, keywords, and SEO to generate search engine traffic. The post Why PR Teams Should Take Their Cue from Content Marketing Experts appeared first on Prowly Magazine.

Content Marketing 104

Content Marketing Marketing SEO Engineering 104

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017.

SEO 93

SEO Strategy Google Engineering 93

Prohibition

NOVEMBER 7, 2023

Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out. By tracking your DA, you can learn what to do to climb up in search results, meaning more traffic to your site. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. As communicators, isn’t the information we gather, including asking subject matter experts, only as good as our questions? •

Publicity 173

Publicity Software Education Technology 173

PR for Anyone

JANUARY 5, 2022

Seeing what new laws are being enacted and how they affect your industry is a great way to position yourself as an expert and make yourself newsworthy. A simple google search of “new laws in [state] 2022” gives you quite a few resources. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

Pitching 130

Pitching Strategy Publicity Media 130

Buzzstream

DECEMBER 1, 2023

For example, in the screenshot below, we searched for “link building guide” and found one broken asset with 1.3K Then set it to search for the phrase “In title”. For example, here is a search around “link building report”, which is something that is of interest in our industry. Then, sort by referring domains.

Examples 133

Examples Software Pitching Tools 133

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords.

Brand 208

Brand Branding How To SEO 208

Reputation Us

JULY 26, 2023

Their partner clients now obtain access to a dedicated team of experts worldwide, cutting-edge technology, and a proactive approach that enables organizations to actively safeguard their valuable reputations while identifying and mitigating potential risks before they escalate into a full-blown crisis.

Reputation 78

Reputation Technology Crisis Corporate 78

Onclusive

JULY 13, 2021

In addition, they tested a new strategy leveraging industry experts for their product launches. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

PRSay

APRIL 19, 2021

When you combine it with earned media, however, it enhances both your expertise and your search engine results. When we started talking about metrics communicators can use in their reporting, no one searched on the topic and there wasn’t any competition. Just like in school, gold stars are good!

Media 197

Media Newspapers Google Energy 197

Prohibition

AUGUST 19, 2021

Third-parties will search online to learn more about you regardless of whether they are searching for a job, selling a product, applying to higher education, meeting a client, or looking for a date or running a multinational organisation. Try searching for your name on Google and see what comes up. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

5W PR

MAY 7, 2021

Using tools to connect with industry-specific experts, supporters, and potential clients and consumers allows brands to manage their time. Used by journalists, high-profile publications, and experts, HARO makes expert commentary more accessible. The importance of good grammar, spelling, and formatting is obvious.

Digital PR 88

Digital PR Company SEO Newspapers 88

ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. You know the major search engines. Algorithm – the program the search engines use to determine what pages show up for any given search query.

SEO 211

SEO Tools Engineering Google 211