ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. How would you support a product launch for [insert client]? How would you support a product launch for [insert client]?

B2B 159

B2B Apparel Product Launch Agency 159

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

You can also choose to have your press release sent to regional, national, or international media. Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. Product launch.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

Consumer 131

Consumer Product Launch Agency Sports 131

Prohibition

JULY 7, 2023

A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

APRIL 18, 2017

It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Let the agency handle all media relations. In our experience key trade media relationships may be best handled by client contact.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Can you share an example of one that worked? News & World Report. What makes a good subject line?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

They focus on excellent written and visual communication distributed through various media channels. The main objective is to spread a positive image by telling engaging stories and sharing relatable experiences. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110

Landis PR

FEBRUARY 21, 2023

When you travel, food can also dare you to be more adventurous – take frog legs or escargot from Paris, for example. Diana Haven Planning is everything “PR people tend to be really good at planning, whether it’s a product launch, VIP media event or influencer activation. It can be a great learning experience!”

Travel 52

Travel Hotels Product Launch Local 52

Ethical Voices

SEPTEMBER 18, 2023

For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. ” You’re talking about a new product, a product launches in the restaurants or something that’s going on. The task needs to be across all departments.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) Good reactive press office means keeping a close eye on relevant news and drafting pieces based on that to push to the media. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

AUGUST 23, 2016

It’s imperative that everyone who is involved in the campaign, from the media relations team to as the product managers, are in alignment on the message to be conveyed. In many cases, a corporate message map will guide the exercise of tailoring a client’s general positioning to a specific announcement making the process easier.

Company 60

Company Analysis Healthcare Product Launch 60

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Decisions like this depend on brand goals and target audience and should be taken up together by both teams as part of overall media strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Shift Communications

AUGUST 17, 2018

Earnings are the perfect opportunity to give fresh legs to topics previously pitched – even if they’ve already been covered by media and especially if they’ve contributed to your client’s latest earnings results. Two key items worth revisiting include product launches and strategic partnerships. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. For example: A lawsuit alleging dangerous product defects. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JULY 22, 2016

For example, say you have a product launch coming up. So, for example, you might want to place X story in # of outlets, which have been clearly identified ahead of time. links when you’re sharing links in social media, give them out to influencers, etc.

Measurement 40

Measurement Analytics Google System 40

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

PR Conversations

SEPTEMBER 22, 2015

A necessity to acquire proficiency in technical tools—ones previously unused (perhaps unknown) to public relations practitioners—has caused PR women (and men) to cooperate and work with IT and analytics staff; for example, to work together to develop internal communications systems.

Interviews 40

Interviews Enterprise Corporate Internal 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

MARCH 2, 2017

Early and open communication with analysts can help inform a company’s ideal messaging, help position product launches, and actually support customer referrals for costly services with lengthy selling cycles. Some top tech companies actually consider analyst relations as (or sometimes more) important than media relations.

B2B 120

B2B Trends Product Launch Report 120

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Investor relations (IR). Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If a company has news to share — an acquisition, new product launch, or growth milestone, the conference backdrop can add sex appeal and offer the benefit of a captive audience of media and insiders. Having a PR team member on-site for media relations support at a key conference isn’t a luxury.

Conference 95

Conference Trade Shows How To B2B 95

Critical Mention

AUGUST 29, 2019

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Cross-promotion is a great example of how they do so. For example, you should consider interviewing other business pros for your blog or a podcast.

Company 81

Company Brand Branding B2C 81

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change.

How To 334

How To Media Healthcare Survey 334