The Hoffman Agency

MARCH 6, 2023

However, I found that entering a new industry (I majored in literature and journalism) and learning how to work in the 9-5 framework caught me off guard. If you google “search data analytics,” for example, thousands of articles pop up. It’s true — time does fly when you’re having fun.)

Internal 36

Internal International Pitching Creativity 36

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. While a number of trades — such as Adweek and WWD, for example — have also implemented paywalls for some or all content, the majority don’t require a commitment. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It’s a prime example of public relations companies actively working toward a diverse talent pool. Internally, a diverse team sends a message that the company values inclusion and is committed to creating that kind of work environment. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.

Employee 156

Employee Community Groups Interviews 156

Maxim Behar

MAY 13, 2024

And I don't want to belittle the journalist profession - journalism is extremely responsible, influential, and highly qualified because it influences society. In social media, every person, living anywhere, can publish faster and more reliable information than, for example, a newspaper. There's 69.6% There's 69.6% Maxim: Yes, exactly.

Social Media 64

Social Media Newspapers Television Radio 64

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal’s John Carreyrou, yet Carreyrou was originally tipped off a company insider. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture.

Corporate 272

Corporate Reputation Policies Employee 272

Sword and the Script

JUNE 6, 2023

For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales. For example, if your logo appears on a news site without text – this would identify it. Internal comms. Layoffs at internal comms platform. Top challenges facing journalism. Video Analysis.

Survey 152

Survey Software B2B Pitching 152

The Proactive Report

NOVEMBER 21, 2023

For example, roughly half of users on X (53%) get news there. These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Today, half of U.S. adults get news at least sometimes from social media.

Newspapers 130

Newspapers Social Media Data Consumer 130

Wadds Inc.

APRIL 19, 2023

Miller and Dinan don’t consider examples of where public relations has been used for ‘good’ purposes - say, to advance humanitarian or charitable causes - to balance the bad. She’s on the Committee of CIPR Scotland, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Ethics 105

Ethics Government Corporate Exercises 105

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. The International Fact-Checking Network has created a code of principles for fact-checking.

Internal 144

Internal International Conference Fashion 144

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Its implosion was in large part due to first-rate reporting by The Wall Street Journal ‘s John Carreyrou, yet Carreyrou was originally tipped off to irregularities by a company insider. But the most far-reaching recent example is that of Susan Fowler. The internal and external mantra needs to be: If you see something, say something.

Corporate 156

Corporate Reputation Policies Employee 156

Presspage

MAY 29, 2017

Internal communication Why do these communication problems between PR and other departments in an organization exist? At PR is Key, Sébastien Willems, co-founder and CEO of PressPage, pressed the case for fully embedded PR departments using the recent PR crisis at United Airlines as an example.

Journalism 79

Journalism Airlines Brand Branding 79

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

The Stalwart Blog

JUNE 24, 2014

Use a Journal. I’ve found it very beneficial to use a journal during my internship. I recently purchased a journal, and I am now using it to record my experience. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an interview. Make Goals.

Journalism 127

Journalism Marketing Internal International 127

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Understanding diverse environments internally and externally. One of my best examples is from the early days of my career when I was an intern.

Big Data 250

Big Data Data Education Internal 250

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential PR crisis in your stride and turning it around. Caterpillar Gate .

Crisis 146

Crisis Crisis Management Instagram Social Media 146

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. Here is a personal example: I sit on a university board.

Journalism 40

Journalism Reputation Ethics Corporate 40

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. I did– and it is epic! ).

Radio 167

Radio Journalism Interviews Energy 167

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Bianchi Biz Blog

APRIL 3, 2023

Some examples: Elements of Electrification , which looked at battery development in the EV era and the sourcing and availability of raw materials. How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News.

Automotive 78

Automotive Meeting Report Insurance 78

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

PRSay

JULY 10, 2023

For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For example, many brands denounced the Russian government when it invaded Ukraine. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

AUGUST 6, 2020

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts. For example, you can choose to create lists that separate contacts by geographical location, industry type, level of importance, etc. All-in-One Media Service.

Media 104

Media Radio Local Tools 104

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. For example, ask a question to prompt discussion around the article. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Bianchi Biz Blog

OCTOBER 18, 2021

Some of the early reporting I did on why the Porsche Taycan’s shift to 800 volts was so important is a great example. Starting with the lede, and crafting a story out of it isn’t usually journalism, but stopping to consider it while you’re still at the research stage is smart journalism.

Meeting 75

Meeting Report Automotive Media 75

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Business also scored well among those who know it best: their employees. According to the Edelman study, 75% of respondents globally trust their employer.

Government 143

Government Survey Ethics Media 143

NewsWhip

JULY 21, 2021

The Western Journal followed closely behind, with their story on the same topic garnering 617k engagements. . One such example was FINA banning a swim cap that was created specifically for Black athletes , which has sparked backlash. Olympic controversies. Some stories have generated negative attention for the Games.

Advertising 88

Advertising Advertising Measurement Sports 88

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. One of my favorite examples involves UPS garnering coverage in The Wall Street Journal when it came clean that its training program underperformed.

Storytelling 157

Storytelling Journalism Training Resources 157

Mindful Marketing

DECEMBER 20, 2023

Grant (not his real name) had been working for several months as an intern with a company that sold the products of various manufacturers in a particular business-to-business industry. A recent Wall Street Journal article revealed that phony product reviews, especially on Amazon, are more rampant than most of us ever would imagine.

Ethics 94

Ethics Marketing Sports Education 94

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. A couple of real-life examples from this past year: a student complaining about what a jerk her employer was during an internship, a student with a mugshot from a DUI, and yet another student with some incredible party pics from the VIP at some club in Miami (she wasn’t even 21).

Journalism 52

Journalism Sports Writing Meeting 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Communications Conversations

JUNE 28, 2018

The University of Kansas athletic department, for example. I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. You got your degree in journalism, like many in our field. Why or why not?

Sports 113

Sports Travel Television Agency 113

Mark My Words

MARCH 13, 2017

The example speaks volumes for the current state of PR. But the extent to which the media agenda has moved on and returned to running puff vanity pieces about new apps demonstrates that a certain kind of PR has triumphed over a certain kind of journalism. If you are smart and ambitious journalism is not the career it once was.

Facebook 60

Facebook Journalism Media Policies 60