Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

ReimaginePR

SEPTEMBER 5, 2016

You’re not writing for a college professor or a medical journal– you’re writing a blog for an audience who probably doesn’t know as much as you do about your topic and they’re coming to you for answers. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. Use Imagery.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. 3) The CMO Council infographic on CMO priorities. c) CMOs that outperform peers challenge.

Study 118

Study Survey Infographics B2B 118

PRSay

JUNE 11, 2021

They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone.

Publicity 158

Publicity Social Media Report Fashion 158

PR Fuel

JUNE 5, 2020

Here are some examples of when to craft a press release: Notifying the media about an upcoming event Promoting a new product or service Sharing important information such as a change in management Announcing proprietary products and services Sharing data or trends of a specific industry And more. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Images and infographics are an excellent way to provide context to your news story.

Pitching 85

Pitching Survey System Technology 85

Sword and the Script

MAY 20, 2017

Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. The various formats also provide an opportunity repurpose content – to take a strong opinion and represent it graphically for example. the groundbreaking ceremony. project progress and updates.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

OCTOBER 21, 2014

For example: 13 Statistics from an Inc. Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. The study, an annual affair every year since 2008, was published this past August.

Social Media 118

Social Media Study Blogging Company 118

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Hopefully a lot. But where to start?

Social Media 120

Social Media Strategy Media Facebook 120

MaccaPR

NOVEMBER 20, 2018

How This Newsroom Feature Will Torment the Media: Say a writer wants to praise your company in the pages of the Wall Street Journal, BusinessWeek or Forbes. . #1 - FORCE THE MEDIA TO EMAIL OR FIILL OUT ONLINE FORMS TO REACH YOU. For inspiration, a particularly content-rich newsroom was created by Eden Prairie, MN-based C.H.

Mobile 91

Mobile Corporate Survey Web 91

Beyond PR

JUNE 19, 2017

COMPANY REBRAND EXAMPLE. The company also strived to be more transparent with its “Our Food, Your Questions” campaign, which included behind-the-scenes videos and infographics explaining its production process and allowed customers to have their questions answered in real-time by employees. Requirements. About Us page. New images.

Communications 69

Communications How To Telecommunications Employee 69

MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." The biggest difference is that podcasts can be consumed passively; for example, while you’re commuting.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

NOVEMBER 9, 2021

For example, fraudsters will buy stock in a company traded on pink sheets. The report says journalism email open rates dropped 8% from 36% to 28%. Business Wire traces the use of infographics in earnings announcements back to comic books. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million.

Software 93

Software Banking Technology Data 93

Presspage

AUGUST 15, 2017

Snapchat’s recent addition of ‘link’ capabilities to videos is the latest example of how videos have become the communicator’s best friend. The rise of the internet, cell phones, and social media are just a few examples of how technology has impacted how people communicate. Download our latest eBook!

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Also see: What BtoB and AdAge Says about Integrated Marketing; Journalism. It Pays to Recognize Customer Comments.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. Text, graphics, infographics, videos, photos, etc. A good example of converging media is Facebook boosting. Two different examples: a hilariously memorable Super Bowl commercial and a killer social media campaign. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. For example, earlier this year, Marketing Dive reported such a move by Proctor & Gamble , while AdWeek detailed a similar initiative by Verizon.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 24, 2015

Facebook for example, has little organic value and is probably best treated like a traditional advertising purchase. Google for example, is beginning to penalize sites that are not mobile friendly. Respondents also said just 18.9% of social media activities are conducted through outside agencies. CEOs Press for Marketing ROI.

Mobile 60

Mobile Study Marketing Survey 60

Presspage

JULY 5, 2017

Read more about how the Metropolitan State University of Denver uses the newsroom for brand journalism. Social media posting can be automated, for example, and sending out newsletters with the latests posts to the sub-site of a department can also be done automatically. Check which workflows you could automate.

Education 84

Education Resources Internal International 84

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Just a few examples: The best laid PR and social media marketing plans and campaigns inevitably hit unforeseen snags that require on-your-feet thinking and wise decision-making.

Agency 48

Agency Real Estate Social Media Writing 48

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. What was once the bastion of public relations, for example, is now the DIY news release, the book writer, the broadcast news reporter, the social media engagement specialist. The list goes on.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

NewsWhip

MAY 27, 2021

I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. We’ve got some examples of that. So, a good example of this is for sure TikTok. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. The fact is : Most earned media and PR can’t be blocked the way display advertising can be.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. If you rep a beauty brand, for example, and wish to reach a large model-influenced audience, be prepared to pay through the nose ring. Twitter) or Jimmy Fallon (4.9M Michelle Phan (8.2M

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Stephen Waddington

DECEMBER 5, 2018

There are examples offline and online in almost every market. You should not start with three pages of A4, but a tweet, an infographic or a video. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags.

Media Relations 115

Media Relations Media Print Newspapers 115

Ishmael's Corner

DECEMBER 12, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Storytelling 60

Storytelling Industry Communications Publicity 60

The Proactive Report

JUNE 4, 2016

Here’s an example: Facebook. See the example below. This platform is more about a visual journal of sorts. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.

Social Media 100

Social Media Media Infographics Pinterest 100

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 124

Privacy Google Advertising Advertising 124

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. The common thread between these two examples is clear communication upfront.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information. There are many examples similar to Rosetta Stone.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

Many media companies have begun putting CTAs on their websites—the pop-up warning you that you’ve reached your third free article for the month and will soon need a paid subscription is one example. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight.

Content Marketing 111

Content Marketing Marketing Media SEO 111