Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

PRSay

OCTOBER 4, 2021

In this preview Q&A, Welage discusses developing media campaigns, communicating results with senior leaders and improving the success rate of pitches. Earned media is exactly that — earned — and it’s built on pitching and nurtured relationships. percent of the pitches they receive. Starting on Nov.

Media Relations 202

Media Relations Media Pitching Case Study 202

Victorious PR

FEBRUARY 4, 2023

Social media is essential for brand reputation because it allows companies to connect with their audience, build a positive image, and have professionals know what to do in a crisis. With the use of social media and various platforms to share information, a positive reputation is critical to the success of your brand.

Reputation 52

Reputation Publicity Real Estate Social Media 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. Leadership events. PR strategy. Brand perception audit. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A lack of diversity will detract from the topic at hand and could even have a negative impact on the reputations of those involved. . Your panel will be competing with other online events and work responsibilities. The potential for attendees to multitask in an online panel is much higher compared to an in-person event.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Event Planning. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

Here are some guidelines to avoid being the panelist that makes an event go south. . Most moderators conduct pre-panel phone call meetings to prep for the event. It’s also an opportunity to build your personal reputation, naturally. This applies to company-hosted panel events just as much as conference panels.

How To 232

How To Conference B2B Advertising 232

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 28, 2020

Make your pitch schedule timely. Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. .

Strategy 287

Strategy Media Measurement Product Launch 287

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Reputation Management? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 156

B2B How To Pitching Conference 156

Sword and the Script

MARCH 18, 2017

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. From there the function deteriorates from a strategic business initiative to a “how many news pieces did we get last month.” To be clear, in business, coverage is important, but in terms of reputation, it’s not the beginning or the end.

Corporate 65

Corporate Reputation Brand Branding 65

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation.

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Winning unpaid speaking engagements at industry events carries added prestige over sponsored, so they can be worth the extra effort. Create your own event. By creating its own conference or other media event, a company can make an even more emphatic statement of its values and mission. Executive content.

Company 174

Company Conference Corporate Leadership 174

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. It can be leveraged for lead generation, brand reputation, and loyalty building. Ten examples of modern earned media include: Media coverage of products, services, brands, or events. Natural inclusion in trade publications.

Media 98

Media Nonprofit Pitching Analytics 98

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Held in downtown Austin for the second year in a row and put on by the media outlet CoinDesk, this year’s event was markedly different from last year’s in a few ways.

Conference 78

Conference Pitching Agency Report 78

PRSay

SEPTEMBER 25, 2020

The company was preparing to introduce a new car model in the country, and planned a big launch event with a guest list that included the Prime Minister, business leaders, industrialists and socialites. Along with other agencies, we were asked to submit our pitch. We obliged. A month passed, and the situation in Karachi improved.

Ethics 157

Ethics Banking Pitching Analysis 157

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. The cooperation between solutions provider and customer to build these case studies can help fortify client bonds.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 9, 2021

A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. Business impact of the communications, e.g. improved reputation, increased sales, change in policy, or improved social change.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

NOVEMBER 7, 2023

Credibility and trust Inclusion in reputable holiday gift guides can enhance a brand’s credibility and trustworthiness. Engage with them on social media, comment on their content, and attend industry events. Increased visibility Holiday gift guides attract a large and engaged audience actively looking for gift ideas.

How To 78

How To Retail Pitching SEO 78

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. They also allow someone new to the industry to make their name and reputation quickly. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

MAY 1, 2019

The right research – even when subjective – can also inspire great program, content and event ideas. We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation. Top PR teams do more than merely pitch media.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. Sound marketing and advertising can be a good start in building credibility, but a well-conceived PR plan builds the type of reputational value that lasts.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. The company comes at PR from an investor relations and event management perspective, which I believe is in part because it got its start by acquiring assets from Nasdaq. Among the acquisitions include an “aqui-hire” of a handful of PhDs focused on artificial intelligence.

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The practice of public relations has probably evolved more rapidly in the past several years than ever before.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. She breaks it down into five hours for a typical press release, 10 to 15 hours for a feature media pitch, two to four hours for bios and one to three hours for testimonials.

Radio 100

Radio Print Television Local 100

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. Even if your event is on the small side, hiring a good audiovisual company is worth it. 4 – Hire a Specialist.

Engineering 383

Engineering System Hotels Television 383

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run.

Small Business 87

Small Business Comparison Writing Reputation 87

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158