PRSay

DECEMBER 21, 2023

The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Seven teams of educators and practitioners contributed their expertise and content.

Report 78

Report Ethics Education Survey 78

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

NewsWhip

FEBRUARY 1, 2024

There is an opportunity for CEOs to lead on innovation Though the study is a long-term tracker in part, a significant portion of the survey is devoted to a topic of interest for the team, and this year that was innovation. This question informed much of their work in the second part of the survey. Source: Trust Barometer, p.35

Government 88

Government Survey Technology Ethics 88

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. Knowledge was a critical issue spotlighted by the survey.

Ethics 68

Ethics Marketing Survey Analysis 68

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. In 2023, the 14 th year of publishing, I published 50 blog posts. Here are the top 10 most-read posts from the last 12 months.

Blogging 114

Blogging Software B2B Survey 114

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

JANUARY 29, 2018

We are in an age with exogenous challenges, such as social and political complexity, forceful and rapid shifts in the dynamics of business and economics, technological and media disruption, and financial constraints. Yet as we look at 2018 — and the years to come — there is much that remains to be done.

Survey 132

Survey Ethics Leadership Financial 132

PRSay

SEPTEMBER 7, 2016

New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. The findings are based on survey research conducted with PRSA members during ethics month in 2015. Page Center.

Ethics 60

Ethics Training Education Journalism 60

Sword and the Script

FEBRUARY 12, 2022

Businesses should strive to build trust by being ethical and responsible in deed – and candid, consistent and reliable in content. Last year’s Trust Barometer by Edelman found businesses top media and government in perceptions of ethics and competence. To be clear, businesses should be ethical, law-abiding and socially conscious.

B2B 113

B2B Government Ethics Survey 113

Stephen Waddington

JANUARY 30, 2020

There is a growing unease about the rate of change of technology. 66% worry that technology makes it impossible to know if what people are seeing or hearing is real. 61% believe that the government does not understand emerging technologies sufficiently to regulate them. Ethics and competence are the building blocks of trust.

Ethics 84

Ethics Government Survey Technology 84

Wadds Inc.

MAY 17, 2023

A common organisational approach to innovation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Organisational Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Waxing UnLyrical

APRIL 12, 2011

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think.

Survey 92

Survey Interviews Social Media Education 92

Waxing UnLyrical

MAY 17, 2019

The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace. The emergence of free online survey maker programs have made it easy to not only create online surveys but also analyze and store data.

Trends 70

Trends Ethics Survey Data 70

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. These could be survey design, analysis of datasets, content production, or pitching.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

JANUARY 3, 2023

This is largely a reflection of what PR professionals say they measure, according to The JOTW Strategic Communications Survey for 2022. You can find the survey answers from 483 communicators here: PR measurement. I’ve done two surveys of my own on this question of the general public and of professional communicators.

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S. ESG disclosures in IR.

Software 85

Software Internal International Pitching 85

Burrelles Fresh Ideas

OCTOBER 24, 2023

In addition to cultivating a robust social media presence, deploying online and in-person customer surveys and collating online customer reviews is essential. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 96

Strategy Ethics Social Media Data 96

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. Code of ethics or rules of professional conduct. Organisational Capabilities.

Publicity 72

Publicity Ethics Training Education 72

PRSay

APRIL 25, 2018

And though a new survey from the app Blind found that up to 31 percent of tech workers are planning to delete Facebook, CNET points out that “there’s a big difference between saying you’re going to delete Facebook and actually deleting Facebook.” I may be upset by Facebook’s lack of ethics.

Facebook 135

Facebook Privacy Data Survey 135

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. Many companies find a weekly or quarterly feedback survey an invaluable tool for assessing morale, worker engagement, and overall satisfaction.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The Role of Technology on the Legal Market.

Agency 93

Agency Trends Marketing Survey 93

Newsfile

OCTOBER 24, 2023

Also, you must bolster investor confidence , manage investor expectations and positively influence market perceptions under ethical guidelines and regulatory standards. Polls & Surveys : Including interactive elements like polls or surveys into your call, helps to keep listeners engaged and provides real-time insight into call sentiment.

Conference 52

Conference Government Retail Analytics 52

Stephen Waddington

JUNE 5, 2020

According to a survey conducted by Oxford University’s Centre for the Governance of AI, many Americans fear a future where mechanisms of AI become too intelligen t. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on.

Healthcare 90

Healthcare Ethics Software SEO 90

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. There’s a second issue related to ethics and conversations in the public sphere. How technology brought us together , Rachel Botsman. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points.

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The 2019 CIPR State of the Profession survey reported that around a quarter of PR practitioners have taken sickness absence from work on the grounds of stress, anxiety or depression. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

FEBRUARY 6, 2018

The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. This year the survey was conducted in 28 countries and obtained 1,150 respondents per country. Technical expertise is particularly relevant to the B2B technology space. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

JANUARY 26, 2020

With the ability to create fake news and deepfakes, we will likely see these same technologies applied to attack companies to depress their stock price and help fill the pockets of some unscrupulous short sellers. We are going to continue to see Instagram influencers use the technology to blur the lines between fantasy and reality.

Ethics 23

Ethics Technology Financial Banking 23

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. This means finding new products, making payments, and completing purchases become simpler and quicker across digital platforms.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. That’s my view but I also team up with Ned Lundquist and his Job of the Week newsletter to survey the PR community every year.

Financial 89

Financial Video Survey Google 89

Waxing UnLyrical

AUGUST 10, 2011

New media technologies: The world of new media is moving and changing the face of our profession – fast! PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. As a communicator, it’s your responsibility to take charge of your personal and professional development.

Ethics 75

Ethics Community Internal International 75