PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. And as part of that investment, a red-team exercise — which aligns people, processes and technology — can pay lasting dividends.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Serious problems at one-time technology highflier Theranos were exposed by a series of investigative reports by John Carreyou of The Wall Street Journal. But for ordinary organizations, trivial leaks of internal conversations or information can be problematic. Look at the White House. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. A body of knowledge, ethics and certification are the three foundations of a profession. To communicate effectively across a full range of platforms and technologies. A lack of professional standards and broad business experience are factors that limit its role.

Publicity 72

Publicity Ethics Training Education 72

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. You can leverage a range of audience research strategies : conducting surveys, scouring customer reviews, using AI sentiment analysis tools, and customer interviews are all good starting points.

SEO 134

SEO Strategy Google Engineering 134

Stephen Waddington

NOVEMBER 30, 2017

Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. There’s a second issue related to ethics and conversations in the public sphere. How technology brought us together , Rachel Botsman. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. Fears of jobs losses, lack of skills, the rise of automation and international trade are all contributing to pessimism about the future.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 10, 2011

Organizational communication: Whether working client or agency side, you have to understand the principles and processes behind internal communication. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

Ethics 75

Ethics Community Internal International 75

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. The complete survey is freely available for download as a PDF on SlideShare.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. training offered).

Training 80

Training Measurement Technology Engineering 80

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. When I did a big survey about 30 out of 100 of my colleagues around the world thought it was an evolution, not a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. There is no order of merit, these predictions are listed by the order in which they were received.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Some 68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. The survey also revealed several other interesting statistics: Getting it right vs. getting it first.

Survey 93

Survey Journalism Study Pitching 93

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 137

Employee Software Survey Tools 137

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

PR 20/20

NOVEMBER 29, 2018

A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global survey of 3,076 business executives. But, at the most basic level, it’s just smarter marketing technology. And you can’t just go buy a single AI platform to replace all your existing technology.

Marketing 47

Marketing Technology Training Privacy 47

PR in High Definition

JANUARY 8, 2018

But one consequence of GDPR is that people will become more aware of the protection of data and their privacy – which has already started to result in people losing trust in some of the major technology providers. Internal culture is becoming part of a brand’s identity. The build-up of mistrust. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Wadds Inc.

JULY 23, 2023

Macnamara, a Professor of Public Communication at the University of Technology Sydney and a visiting professor at the London School of Economics, is an advisor to national governments and international institutions. And without proper listening, he says, are we public relations professionals all just shouting into the void?

Publicity 52

Publicity Communications Government Airlines 52

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 These forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Its State of the Profession survey reports a workforce of 71,000.

Publicity 120

Publicity Analysis Measurement Tools 120

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 51

Interviews Ethics Education LinkedIn 51

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically. Ethical challenges arise, as Saunders et al (2015) contend, from accessibility online of private as well as public information.

Interviews 40

Interviews Ethics Education LinkedIn 40

NewsWhip

FEBRUARY 26, 2021

Tonia Ries is the Executive Director of Intellectual Property at Edelman, a role that includes stewardship of the Edelman Trust Barometer, the largest global survey and foremost authority on trust in institutions and brands. Now in its 21st year, the Trust Barometer surveys more than 33,000 people in 28 countries. So quite aggressive.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164