PRSay

SEPTEMBER 8, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 142

Ethics Retail Instagram Twitter 142

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I never imagined I’d have a career in public relations. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. Ethics is actions, not words.

Ethics 81

Ethics Training Real Estate Agency 81

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

The Hoyt Organization

SEPTEMBER 8, 2023

As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.

Publicity 97

Publicity Ethics Analysis Data 97

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. Write with journalistic ideals.

Government 138

Government Survey Ethics Media 138

Axia PR

OCTOBER 20, 2021

Many companies ask their PR firm to write Wikipedia articles on their behalf. This is not an ethical practice. Here are several steps PR and HR professionals can take to ethically ensure your company is updating your company’s Wikipedia page.

Wikipedia 62

Wikipedia Ethics Resources Company 62

Wadds Inc.

NOVEMBER 11, 2023

The impact of AI on public relations is set to be transformative for public relations practice,­­­­ but it will demand updated practitioner capabilities. We have almost certainly underestimated the medium to long-term impact of AI on public relations. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119

Report Publicity Training Policies 119

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. What is the most difficult ethical challenge you ever confronted? They’d either write a review, they would share with their friends, and they talk about it.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 96

Creativity Study Ethics Publicity 96

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 105

Publicity Tools Exercises Ethics 105

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. I’m originally from the UK and have a degree in public relations and communications.

Ethics 83

Ethics Radio Sports Facebook 83

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Stephen Waddington

MAY 24, 2022

A fundamental public relations problem lies at the heart of public relations practice. “We People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. The public relations function had a good COVID-19 pandemic. The public makes no such distinction.

Publicity 149

Publicity Reputation Study Crisis 149

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. My use of the term public relations in practice and within management has become a personal form of idolatry. What’s important is the management viewpoint of public relations.

Publicity 98

Publicity Corporate Interviews Reputation 98

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.

Technology 100

Technology Publicity Pitching Trade Shows 100

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. The experiment shows the potential of AI to support and replace human work in public relations practice.

Tools 98

Tools Writing Pitching Web 98

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I started in Washington DC in Public Affairs and Crisis Management. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I worked for some great people there.

Ethics 52

Ethics Publicity Data Agency 52

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

FEBRUARY 25, 2019

In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. ” — Edward M. ” — Edward M.

Writing 75

Writing Transportation Storytelling Ethics 75

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

PRSay

DECEMBER 27, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 142

Software Tools Ethics Privacy 142

PRSay

DECEMBER 21, 2023

No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Practitioners recognized the value of prospective entry-level candidates having PR coursework along with the basics of writing and communication. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? I think I’ve been constantly frustrated by the idea that even if we lost that Supreme Court case, we could have at least built public opinion and public support along the way. I’ve brought that lens to the agency space and as a consultant.

Ethics 69

Ethics Storytelling Communications Training 69

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.” It surveyed 1,001 PR professionals from November 2 through December 14.

Report 182

Report Policies Survey Ethics 182

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Solo PR Pro

SEPTEMBER 25, 2014

Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well).

Ethics 70

Ethics Publicity eBook Policies 70

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2023

What makes it so important that we would write about it so often? How to “Newsjack” – Ethically Opportunistic and insensitive attempts at newsjacking have given it a bad connotation in some circles, but newsjacking doesn’t have to be negative! So what is newsjacking? And why should PR professionals care about it?

Ethics 182

Ethics eBook B2B Blogging 182

Wadds Inc.

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 72

Publicity Ethics Training Education 72

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 192

Communications Sports Journalism Fashion 192

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 156

Journalism Public Affairs Ethics Technology 156

PRSay

JANUARY 3, 2018

Writing and presentation development will still be strongly emphasized, but successful PR practitioners of the future must also be adept at business, content creation, environmental scanning, managing people, ethics, purpose-driven corporate social responsibility, stakeholder engagement and interpreting data and analytics.

Publicity 167

Publicity Social Media Television Measurement 167