Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Be inspired.

Social Media 126

Social Media Ethics Trends Viral 126

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Ethics and AI Generative artificial intelligence (Gen AI), specifically AI-generated content, is having an ethical (and legal) moment.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

JULY 10, 2018

Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations.

Ethics 249

Ethics Data Privacy Policies 249

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Join Dr. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

Ethics 263

Ethics Twitter Education Resources 263

Mindful Marketing

DECEMBER 18, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We’ve all said things we later regretted. ” Severe backlash against the brand has included stinging social media posts and celebrity condemnations.

Advertising 86

Advertising Advertising Ethics Fashion 86

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? For marketers, this means a new avenue to interact with audiences, gather feedback, and boost engagement directly in posts! It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

Social Media 62

Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Government 143

Government Survey Ethics Media 143

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Ethics Mobile 78

Ethical Voices

JANUARY 23, 2023

Joining me on this week’s episode is Linda Welter , the CEO of Caliber Group , a brand marketing, public relations, and digital firm. She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations?

Ethics 77

Ethics Publicity Education Reputation 77

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 94

B2B Marketing Measurement Social Media 94

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

Ethics 84

Ethics Radio Sports Facebook 84

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. Social Media Specialist, University Marketing, Eastern Michigan University.

Ethics 113

Ethics Communications Journalism Corporate 113

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

5W PR

SEPTEMBER 6, 2023

Brand positioning is increasingly important in the competitive food and beverage market. In the competitive food and beverage market, where taste preferences, dietary needs, and trends vary widely, brand positioning becomes a powerful tool to differentiate a brand and build lasting customer relationships.

Brand 78

Brand Branding Marketing Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. Their findings attracted widespread media coverage from CNBC , Forbes , Yahoo , and others, generating 7.8

Brand 323

Brand Branding eBook Advertising 323

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

5W PR

APRIL 8, 2024

PR professionals now tap into social media, influencer marketing, and targeted online content to meet consumers where they are, requiring a deep comprehension of online communities and personalizing messages for maximum impact. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. First, PR teams need to know how to discern between high-level, high-domain-value media outlets with large reach and those that are less useful. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters.

Industry 78

Industry Marketing Storytelling Consumer 78

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. How do we ensure transparency with clients when using AI for PR tasks?

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Artificial Intelligence (AI) is reshaping the world of marketing in ways we couldn’t have imagined just a few years ago. Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. How do we ensure transparency with clients when using AI for PR tasks?

Marketing 62

Marketing Ethics Tools Creativity 62

5W PR

JUNE 14, 2024

Moreover, AI-powered analytics can forecast the probable influence of PR and marketing campaigns, aiding in decision-making and resource distribution to optimize returns on investment. It also supports the generation of diverse content types, from video scripts to social media posts, ensuring consistency across all platforms.

Publicity 78

Publicity Analysis Healthcare Tools 78

Karen Freberg

DECEMBER 19, 2018

It seems that the topic of influencer marketing seems to continue to grow and grow in the industry. Influencer marketing is still at an early stage of maturity in many ways. If you are not following the work Taylor Lorenz is writing about influencer marketing, please do so. Creating an ethical code of conduct for influencers.

Ethics 46

Ethics Marketing Policies Education 46

Konnect Agency

APRIL 20, 2023

In recent years, influencer marketing has experienced explosive growth and continues to thrive. Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. Leaning into the trend allows brands to tap into the growing demand for authenticity in influencer marketing.

Trends 52

Trends Marketing Ethics Consumer 52

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Content picks PR ethics.

Analysis 151

Analysis Tools Software SMB 151

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. These issues aside there are clear applications emerging for GPT-3 in content marketing, media relations, SEO, and social media.

Publicity 98

Publicity Wikipedia Marketing Training 98

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102