Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Ethical Voices

JULY 31, 2023

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. I also provide guidance in general as to how to bring more diversity, equity, and inclusion values into all the work we do as marketers and communicators. What is the most difficult ethical challenge you ever confronted at work?

Ethics 72

Ethics Communications Community Education 72

PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164

Crisis Ethics Publicity Marketing 164

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. Her research interests include public relations management and ethics. While relationships are crucial, so are the basics. She also serves as the faculty adviser for the Baylor PRSSA chapter. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 147

Analysis Tools Software SMB 147

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Authenticity is the currency that builds and sustains trust.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

AUGUST 18, 2020

I think I could make a case arguing the ethics either way. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Communicators are “always” accurate and truthful: Business ethics. “If Accurate and Truthful? Give our services a try.

Ethics 102

Ethics Communications Survey Public Affairs 102

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82

Ethics Travel Writing YouTube 82

Wadds Inc.

FEBRUARY 28, 2024

Marketing can no longer ignore its impact on the environment. This is the stark message from leading marketing professionals and authors Michelle Carvill and Gemma Butler. Can Marketing Save the Planet? Carvill and Butler are leaders in the field of sustainability marketing.

Marketing 52

Marketing Ethics Internal International 52

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built. We hold a very large microphone.

Ethics 75

Ethics Communications Agency Technology 75

Maxim Behar

MARCH 21, 2021

The globally renowned PR expert Maxim Behar was announced as International Growth Chair for the most influential PR organization in the world – the International Communications Consultancy Organisation ( ICCO ). He oversaw an expansion of associations and markets in ICCO membership and made it even more influential and recognizable.

Internal 52

Internal International Ethics Community 52

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Top challenges in internal communications. The Gray Area of Communicating a Point of View.

Creativity 98

Creativity Study Ethics Publicity 98

Ethical Voices

JUNE 13, 2022

She discusses a number of important ethics issues including: The ethical importance knowing when to saying “No”. How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. The blurring of paid and owned media.

Ethics 52

Ethics Real Estate Agency Company 52

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Wadds Inc.

MAY 1, 2024

As the race to license content to LLMs heats up, two issues have emerged: compensation for content used as training data attribution to source material when content is returned within results These same issues have been played out in the media monitoring market for more than 20 years.

Training 59

Training Survey Data Wikipedia 59

The Stalwart Blog

JANUARY 28, 2016

I thought it would be a good time to check in on our former interns and find out where they are now. Melina Destein , Stalwart summer 2012 intern. Current position — Google, Retail Marketing Team. I am currently working on the retail marketing team at Google, working on partner relations with our key retailers.

Internal 60

Internal International Retail Ethics 60

Reputation Us

AUGUST 14, 2023

When the Russia-Ukraine War began with Putin’s actions in Russia in early 2022, many businesses worldwide faced ethical dilemmas. More than 1,000 well-known companies declared their intent to withdraw from the Russian market as a show of unity with Ukraine and opposition to Russia’s actions. It’s beyond disappointing.

Reputation 78

Reputation Corporate Ethics Interviews 78

Stephen Waddington

JULY 6, 2022

In the UK the public relations market employs 99,900 people and contributes £16.7 A body of knowledge, ethics and certification are the three foundations of a profession. Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies.

Publicity 167

Publicity Ethics Training Education 167

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. She’s on the Committee of CIPR Scotland, and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Ethics 106

Ethics Government Corporate Exercises 106

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

PRSay

JULY 29, 2022

To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Performance of digital tasks often places professionals in front of ethical conflicts when making decisions.”. Embrace DE&I. Facundo Luque is a product manager jr. Connect with him on LinkedIn.

Communications 156

Communications Public Affairs Insurance Insurance 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

Reputation Us

SEPTEMBER 20, 2022

Because it is generally not if, but when a PR incident will hit, a CRO works with your chief marketing officer, among others, to help maintain your good reputation. A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust. Your Chief Trust Officer.

Reputation 78

Reputation Corporate Policies Ethics 78

Communications Conversations

MARCH 29, 2019

Now, she’s crushing it at Best Buy in social media marketing. Ashley Gustafson, Marketing Specialist – Affinity Plus Federal Credit Union (nominated by Arik Hanson). So much of effective social media marketing is based on instincts. Thomas classroom many years ago. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

Landis PR

NOVEMBER 13, 2023

In elevating visibility for your green initiatives, EPR agencies can help businesses navigate the global market, stay proactive and remain relevant in a sea of competitors. An EPR agency can help you highlight these innovations, demonstrating to stakeholders that sustainability is about ethical and responsible business decisions.

Trends 64

Trends Ethics Journalism Consumer 64

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

MAY 14, 2024

Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. How Accessibility Helps You Grow According to a study by Capterra, 66% of marketers admit they include accessibility features in their digital marketing content accounting for visual impairments in the first place.

Social Media 93

Social Media Media Video SEO 93

PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust.

Ethics 261

Ethics Automotive Technology Conference 261

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “Content marketers need to be more like meteorologists than fortune tellers. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

PRSay

NOVEMBER 1, 2023

Ethics are the cornerstone of PRSA and the PR profession. You have a master’s degree in ethics from Vanderbilt University. And to me, it was ethics. Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. It’s now been over 15 years. Why did you decide to pursue this?

Sports 77

Sports Ethics Television Storytelling 77

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work?

Ethics 78

Ethics Privacy Data Financial 78

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

Stephen Waddington

FEBRUARY 3, 2022

Tomorrow is the rudiments of research methods, design, and ethics. The team has an international reputation for teaching and research and its application in practice. Today I joined fellow students for the induction with the same nervous anticipation that I had as an undergraduate.

Ethics 78

Ethics Training Study Sports 78

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Shonali Burke , Chief Marketing Officer, Arena Stage. Arik Hanson).

Survey 132

Survey Communications Measurement Internal 132