ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” Since the Fowler memo, Big Tech players like Uber and Google may think twice about excusing inexcusable behavior or implicitly rewarding it with rich exit packages.

Corporate 272

Corporate Reputation Policies Employee 272

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 134

SEO Strategy Google Engineering 134

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Ethical Voices

APRIL 3, 2023

What is the most difficult ethical challenge you ever confronted at work? The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I go back to technology, data privacy, and AI.

Ethics 79

Ethics Privacy Data Financial 79

Stephen Waddington

NOVEMBER 11, 2020

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11. It sets out the 11 capabilities and 37 sub-capabilities in a Google Sheet.

Tools 115

Tools Publicity Ethics Google 115

Stephen Waddington

FEBRUARY 24, 2020

It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states. The Council of Europe does not make binding laws, but exists to create international agreements across a wider range of countries than the EU. Google and Facebook are part of the partnership.

Government 78

Government Policies Ethics Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. The key, of course, is for senior managers to model ethical behavior, and to cultivate an environment of full transparency. Yet Fowler’s experience is a cautionary tale.

Corporate 156

Corporate Reputation Policies Employee 156

Waxing UnLyrical

OCTOBER 4, 2017

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. Did you happen to notice how Google sent a bunch of YouTubers to Rio last year to cover the Olympics ? Here’s a screen grab: … Wow.

Internal 43

Internal International YouTube Nonprofit 43

Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It’s amazing.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Stephen Waddington

OCTOBER 4, 2018

You can explore the Google document , and contribute to the project. Law, ethics, professional standards, leadership and personal skills appear to be protected areas. Anne’s work raises important questions about the impact on entrants to the professions, governance and ethics. You can check out the skeleton for yourself.

Ethics 90

Ethics Tools Groups Government 90

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? Witness the recent walkouts by employees at Google and Facebook, and by Amazon Employees for Climate Justice, over a range of workplace issues.

System 190

System Public Affairs Employee Nonprofit 190

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. Compare this to the 4.5 Even TikTok needed nine months.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

JULY 22, 2018

Reporting the death of an individual should be an ethical red line, whatever the media. Mike Wendling from the BBC’s Trending team traced the origin of the story to a far right blog called Knights Templar International. Our typical reaction to spotting a trending topic is to check its authenticity via Google.

Ethics 67

Ethics Trends Web Twitter 67

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. The average ReputationGrower experience takes about four weeks, from on-boarding to approval, and then you typically begin to see the results appear in Google within an average of a month from publication.

Brand 234

Brand Branding Reputation Crisis 234

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Ethics 108

Ethics Conference Advertising Advertising 108

Maxim Behar

MAY 7, 2022

Exactly 20 years ago, I wrote Bulgaria's first “Standard of Business Ethics”; many of you, readers will recall that the ten tenets, circulated lightning-fast from hand to hand and office to office across the country. James's Palace he suddenly asked me, "And what do you think business ethics is.?" Business as usual.

Ethics 52

Ethics Case Study Social Media Google 52

Stephen Waddington

NOVEMBER 30, 2017

There’s a second issue related to ethics and conversations in the public sphere. The four: the hidden DNA of Amazon, Apple, Facebook and Google , Scott Galloway. We agreed to try and start an international conversation next year around this issue. Algorithms are impacting every area of practice. Who can you trust?

Publicity 86

Publicity Ethics Survey Google 86

Melissa Agnes

MARCH 15, 2016

And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified. For decades now, Gafni has behaved in ways that violate every ethical and legal standard known to us; his misdeeds go far beyond what was reported in the New York Times,” reads the petition.

Reputation 100

Reputation Brand Branding Ethics 100

Stuart Bruce

MARCH 18, 2015

I already have a good understanding of how to use paid media strategically and tactically, but don’t know enough about the practical nuts and bolts of actually setting up and running paid Facebook, Twitter, Google/Bing search and LinkedIn adverts. Improve my knowledge of Google Analytics from good to a ‘lot better’!

Training 60

Training Ethics Course Analytics 60

Stephen Waddington

SEPTEMBER 20, 2018

How to contribute to the literature review Submissions can be made to the literature review via this Google form , via email or via post to #AIinPR panel, CIPR, 52 Russell Square, London WC1B 4HP. The call for material will remain open for the remainder of 2018. The #AIinPR panel expects to publish a report in Q1 2019.

Ethics 60

Ethics Technology Analysis Tools 60

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Make sure you're on the right side of ethical codes. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Stephen Waddington

NOVEMBER 21, 2018

Practitioners have an important role in supporting international trade, and engaging public opinion in shaping a vision for the future of Britain. #3 This new class of technology is incorporated into voice assistants such as the Amazon Echo or Google Home. That process needs to start with listening and bringing people together.

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

JULY 11, 2018

It was high on the agenda of this year’s BledCom , the international public relations research symposium. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. I want to talk to you about artificial intelligence or AI. It’s an issue at the heart of the future of PR and public discourse.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web.

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

Government 103

Government Education Print Ethics 103

PR in High Definition

JANUARY 8, 2018

Last year Uber was hacked and hid it, YouTube allowed sexualised remarks to be left alongside content featuring children, Google was sued for gender discrimination and that’s only a handful of last year’s scandals in the tech sector. Internal culture is becoming part of a brand’s identity. It could be their ending.

Privacy 82

Privacy Brand Branding YouTube 82

Waxing UnLyrical

OCTOBER 10, 2012

Newspapers and other media have become inured to my frequent “letter to the editor” assaults, most of the time wisely choosing to ignore my comments on ethical misbehavior and/or lack of transparency in governmental or business affairs. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+.

Publicity 92

Publicity Ethics Nonprofit Local 92

PR Conversations

APRIL 10, 2018

One of the things that fascinates me about the developments of recent years (and I would go back to 2000 when I moved to London and was first introduced to that cool search engine with the whacky name “Google”) is the wide and widening gulf in progress between technology and humanity. It’s almost like Evolution 2.0.

Training 80

Training Measurement Technology Engineering 80

PR Conversations

OCTOBER 27, 2023

Page conference three weeks ago, a panel on the new media suggested that Google should be the home page for an organization rather than its own web page. Now they are saying what they think in a huge international arena and even obscure publics can have a great impact on the organization’s reputation. At the Arthur W. Vercic (Eds.),

Reputation 52

Reputation Social Media Internal International 52

Contently - Strategy

APRIL 10, 2019

Rodman started commenting publicly on international politics, and both Congress and human rights groups began to investigate whether the lavish gifts he brought Kim Jong-un were a breach in diplomatic law. Josem said some of these sites stretch the limits of ethical, legal gambling to the breaking point.

Company 105

Company Marketing Education Data 105