Bianchi Biz Blog

MAY 16, 2022

On the electrification side, it has been interesting to see how it is being integrated with so-called traditional technologies like hydraulics as well as how those technologies are continuing to advance and remain a vital source of power even as electrification increases. Describe the craziest or most fun story you have written.

Meeting 75

Meeting Media Engineering Journalism 75

Critical Mention

JULY 15, 2020

“The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We

Media 108

Media Radio Television Engineering 108

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Onclusive appointed Patrick Liang as chief technology officer; Liang is a company co-founder.

Internal 147

Internal International Tools Software 147

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 5) Technology isn’t replacing marketers yet. How are they spending that budget today?

Survey 98

Survey B2B Marketing Trade Shows 98

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 87

Automotive Journalism Interviews Engineering 87

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

MAY 17, 2021

My specialties relate primarily to engine operation and maintenance, and powertrain specification and design, migrating recently into the brave new world of electric and hydrogen-electric powertrains. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 66

Meeting Automotive Engineering Media 66

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Bianchi Biz Blog

APRIL 13, 2023

This is important because to submit a successful nomination, you’ll need the support from a number of departments, including product development, sales, engineering, plant managers, legal and more, as well as customers. Nominations to submit an innovation for consideration are open now through June 23, 2023.

Automotive 81

Automotive Mobile Technology Social Media 81

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I’m still actively involved in community theater as a sound engineer and have about a dozen musical productions to my credit.

Meeting 87

Meeting Media Chemicals Radio 87

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

Sword and the Script

JANUARY 31, 2023

The company sells services and was using proprietary technology to assist in the delivery of those services. The publication cites Cision Chief Product & Technology Officer Jay Webster as saying: “Factmata’s unique expertise is helping brands and organizations identify risky narratives earlier and more reliably than a human can.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

OCTOBER 4, 2016

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. A 400% increase in value over four years.

Technology 103

Technology System Data Leadership 103

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. SEO : Tying into the above point, nailing search engine optimisation (SEO) is crucial. The media landscape has been changing for many years. This places pressure on PR professionals and journalists alike.

Reputation 62

Reputation Media SEO Case Study 62

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility.

How To 176

How To Media Guidelines Pitching 176

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO). They can develop accessible communication to handle media inquiries to ensure the brand responds to any challenges swiftly and confidently. #7. Contact us to learn more or to request a live demonstration.

Video 110

Video Marketing SEO Social Media 110

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons.

Public Affairs 49

Public Affairs Sports Engineering Local 49

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. We know, based on data and careful analysis, combined with insight and the most advanced technology, what is likely to happen.

Analytics 132

Analytics Data-Driven PR Data Software 132

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

ImPRessions - Crenshaw Communications

MAY 4, 2017

This piece on emerging technologies written for a supply chain trade is a great example. T his piece written for a 3D printing company , does just that. In instances where you have to use insider terms, consider inserting a brief explanation that doesn’t interrupt the flow and keeps the reader interested.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. A page within the printed report document triggered the experience for investors.”. Further, Ms.

Case Study 100

Case Study B2B Study Marketing 100

Burrelles Fresh Ideas

JULY 17, 2023

Like many communicators, journalists are adapting to new technology and formats. The headline should clearly describe what your press release is about while including keywords (for search engine optimization). Today’s journalists face job instability through layoffs, closures, and furloughs. Craft the perfect headline/subject line.

Pitching 54

Pitching Media Media Relations Writing 54

Sword and the Script

DECEMBER 16, 2014

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. Marketing ops needs to be both business marketing and technology consultants.

Content Marketing 118

Content Marketing Marketing Writing Infographics 118

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Marketers should also keep in mind: YouTube is not classified as a search engine.

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. 2) Visual Search Engine to Sell Search Ads. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. Search engines are the most trusted form of media (56%). Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Human Resources is uneasy about adopting an employee social media policy. The Real Reasons Inbound Marketing Is Scary. Numbers don’t lie.

Marketing 87

Marketing Resources Technology Internal 87

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Yes please. Siri, it’s over. I’ve married Alexa.

Trends 59

Trends How To Retail Google 59