Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Landis PR

AUGUST 23, 2021

Drilling down even further, we cover everything from warehousing and distribution to transportation, sustainability, procurement, risk mitigation, software, technologies and workforce development. I also think it’s wacky when I get asked to publish an infographic. The Delta variant is also looming ahead.

Meeting 69

Meeting Media B2B Transportation 69

PR Fuel

SEPTEMBER 23, 2021

New technology you’re developing. Visuals like infographics, polls, or video content will help engage your audience. Nearly 70% of all online experiences begin with a search engine. With search engine optimization (SEO), you can make sure your news release appears in front of them. Change in the name of the company.

Brand 95

Brand Branding How To SEO 95

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously.

Local 89

Local SEO Engineering Web 89

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 19, 2015

As the technology has advanced, the role that we all play has also advanced.”. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion.

Infographics 120

Infographics SEO Engineering Strategy 120

Shift Communications

SEPTEMBER 18, 2017

Suppose we looked at a very common data source: search engine data. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January. Vice President, Marketing Technology. Example: Matching Search Intent to PR. Stay tuned!

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

DECEMBER 16, 2014

More than just driving consensus on what is and what is not a qualified lead – and then routing those accordingly – I see marketing ops as the engine behind marketing automation, to include people, process and technology. Marketing ops needs to be both business marketing and technology consultants.

Content Marketing 119

Content Marketing Marketing Writing Infographics 119

Sword and the Script

FEBRUARY 29, 2020

This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). Backlinks are a digital signal to search engines – a vote of confidence – that indicates a site so helpful that other sites are linking to it.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

PR 20/20

JULY 9, 2020

Using technology. Thanks to the following tools and technologies, your team can take your content to the next level, so you’re efficiently creating and effectively distributing content, and most importantly, connecting with the right audience, at the right time, on the right channel. One of the best suggestions? Source: MarketMuse.

Google 90

Google SEO Trends Content Marketing 90

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

MAY 23, 2017

To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice.

Resources 53

Resources Marketing SEO Engineering 53

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Coder. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Cool infographics. Optimize for search engines. Information is everywhere. You know the ones I mean. Nieman Lab.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. What is link-building software?

Examples 133

Examples Software Pitching Tools 133

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. Q: How did you decide on the ideal marketing technology stack? We needed buy in from engineering, product management and customer service. A: Work with the right partner.

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

JANUARY 3, 2019

Unexpected Facts About the History of Search Engine Optimization. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945. Save time on manual tasks and strengthen your marketing toolbox with AI-powered technology. 5 Best New HubSpot Features to Supercharge Your Website.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. You should not start with three pages of A4, but a tweet, an infographic or a video. The press release is often reverse engineered into social forms of media.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. John Haydon – @johnhaydon. Digital marketing and fundraising expert for nonprofits. Kristi Hines – @kikolani.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. What is link-building software?

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Pitchable content in the SaaS world typically falls into one of these two (or sometimes multiple) buckets: Infographics/Animation/Videos/Data Visualizations Surveys/Reports Tools/Templates Interactives/Calculators Complete Guide But before you create your content, you must ensure an audience exists. What is link-building software?

Examples 62

Examples Software Pitching Tools 62

PR Fuel

OCTOBER 16, 2018

If JunkTech’s web site tells me that the company is a member of the Greater Kenosha Regional Technological Society, I’m more likely to contact JunkTech and give them some publicity instead of waiting to make contacts with the Society itself. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Stuart Bruce

SEPTEMBER 14, 2015

Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

MaccaPR

OCTOBER 26, 2015

Enter online ad blocking software, a technology that Madison Avenue is viewing with the kind of horror that dentists express when forced to see the Nazi dental torture scene in the Dustin Hoffman film, “Marathon Man.” Exhibits C, D and E: Invasion of the Ad Blockers! Watch it, and you’ll never open your mouth in a dentist’s office again). “In

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. According to Ohno, the industrial engineer that created the Toyota Production System, documenting the standard of working is the beginning and end of the kaizen process. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Visual assets like infographics are more expensive.) According to Scott Brinker’s 2018 supergraphic , there are 6,829 marketing technology solutions.

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. Third-party tools like Moz and BuzzSumo now offer data on valuable search engine optimization data like keyword volume, difficulty, and click-through rates. Gut instinct has a place in content marketing, but not if it goes unchecked.

Strategy 112

Strategy How To Content Marketing Analysis 112

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. For some real-world context, let’s imagine your eBook is a fulfillment trends report for a supply chain company: Atom 1: A blog post focusing on automation technology trends covered in the eBook.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52