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The Importance of Building Media Relations in PR

5W PR

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

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Journalism statistics: 7 media relations takeaways from the 2023 State of the Media Report by Cision

Sword and the Script

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

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Bianchi PR’s Summer 2023 Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

Manufacturing technology when deployed effectively makes work less dirty, less dangerous and more fulfilling for factory employees and helps businesses hire more workers and pay them healthier wages. Finding common media ground between us is challenging, but she is very patient with my choices. :). Bianchi PR’s Meet the Media Recap.

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Spotlight on a Solo PR Pro: Meet Pennie Rorex

Solo PR Pro

She also managed the media relations for the event’s celebrity speakers which included Amy Robach, Lori Allen from Say Yes to the Dress: Atlanta, and Olympic commentator Peggy Fleming. Pennie managed media relations for multiple county fairs, which included staffing the fair’s Media Center for the full run of the fair.

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Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling. Encourage Honest Feedback.

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