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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.

Strategy 418
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Valuable HR Resources

Konnect Agency

The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis. Department of Labor: EMPLOYEE RIGHTS. ELIGIBLE EMPLOYEES. Check it out at [link]. PAID LEAVE ENTITLEMENTS.

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3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. As progressed in my career, I began to have a better appreciation for recruiting, HR and the challenge of talent acquisition and employee retention. It worked and I was clear for a little while.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. They changed their logos in solidarity with the new guidelines, and the effect was…awkward.

Brand 284
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Top Tips for Bringing New Zealand Beauty Products to the U.S.

5W PR

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Before rushing into translation, it’s important for beauty brands to understand the concept of localization and its implications.

Local 78
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Are employee social advocacy programs at direct odds with your personal brand?

Communications Conversations

Employee social advocacy programs are having a moment. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years. Companies like Starbucks, Reebok and Humana (just to name a few) have implemented employee social advocacy programs over the last few years.

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Enlist employees.