PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside.

Leadership 176

Leadership Financial Employee Google 176

Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. So, they must be monitored and analysed closely. But with social listening you can get a true, real-time view of brand perception. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. This involves bringing together everything from production to sales, including human resources and financial management. To connect with Katie, you can follow her on Twitter.

Tools 75

Tools System How To Software 75

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. Will you be able to legally, ethically, reputationally defend the advice you gave?

Communications 157

Communications Ethics Leadership Reputation 157

NewsWhip

SEPTEMBER 16, 2022

The Daily Wire first reported on BoA’s program on Sept 1st and then again later on Sept 5th, both of which discussed the controversies around it, such as how it could potentially violate the law in certain states where businesses are prohibited from discriminating against consumers, and financial experts warning that the program might backfire.

Banking 78

Banking Community Brand Branding 78

Shift Communications

MAY 26, 2022

From a financial lens, make the growth (and growth potential) story bulletproof. Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. Create a halo: Now is the time to call on your people through an employee advocacy program.

Employee 88

Employee Case Study Corporate Trends 88

PR Conversations

MAY 3, 2016

Following the financial crisis in 2008, management thinkers and others have rightly questioned the role of business leaders in society. It seems that shareholder greed trumps employee and common interests. care for employees; and. However, the focus on ‘care for employees’ is welcome. By Dr Kevin Ruck. risk analysis.

Employee 40

Employee Leadership Communications Internal 40

Flack's Revenge

NOVEMBER 28, 2018

Employees distributed anti-Apple research to reporters and would not say who was paying for it. A slick website titled “ Draft Tim Cook 2020 ” had digital links to Definers employees. While working for Qualcomm, Definers pushed the idea that Apple’s chief executive, Timothy D. right-wing provocateur Charles C.

Ethics 136

Ethics Wikipedia System Facebook 136

Communications Conversations

APRIL 21, 2020

Just in Minneapolis, Best Buy, Sleep Number and Regis have already furloughed employees. Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. Even in our industry. More layoffs and furloughs are imminent.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Sword and the Script

SEPTEMBER 1, 2020

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147

Internal International Tools Software 147

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post.

Survey 152

Survey Software B2B Pitching 152

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

DECEMBER 8, 2020

Leaders should plan and execute comms around M&A with the same level of detail as any other marketing campaign or business initiative writes Dwayne Alicie in this guest post. Consider your audience and prioritize communicating with your employees. Give employees a good experience, and they will stick around.

Internal 96

Internal International Employee Leadership 96

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is where your customer and employee stories come into play: What do your existing customers say about you? Who are your employees and what unique experiences and aptitudes do they bring to the table?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Recap of recent money moves This is just the latest move in a string of corporate financial transactions the company has made of late. Employee engagement. One Euro is currently worth $1.10

Brand 155

Brand Branding Reddit Pitching 155

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Most content is aimed at building awareness.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Remote PR Jobs

SEPTEMBER 25, 2023

An “exclusive” implies that they will write a more thoughtful and comprehensive article in exchange for being the only reporter provided with information and access. And, releases detailing financial transactions, including funding announcements tend to perform better than more general announcements on the newswire.

How To 100

How To Report Pitching LinkedIn 100

Solo PR Pro

MARCH 22, 2022

Our blog archives from 2008 during the financial crisis and recession still offer some pretty solid advice, even more than a decade later. ). As employees leave full-time jobs as part of The Great Resignation, companies are seeking out external talent to fill gaps. We asked five of our members to share their best proposal writing tips.

Resources 87

Resources eBook Crisis Writing 87

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. We all know how to properly wash our hands, avoid touching our face, and steer clear of coughing humans.

Reputation 78

Reputation Web System Data 78

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well.

Brand 231

Brand Branding Employee Data 231

Rock the Status Quo

OCTOBER 27, 2014

Every time you distribute a press release, write a LinkedIn post with their perspective or additional “insider details,” then link to the full press release. Write up what they WOULD have said in the interview as an article, referencing and linking over to the original piece of content. FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

PRSay

SEPTEMBER 8, 2017

Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. After talking with me, he decided to refuse to write the reviews, explaining to his supervisor why it would be unethical to do so.

Ethics 141

Ethics Retail Instagram Twitter 141

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. The terms of the deal were not disclosed.

SEO 139

SEO Content Marketing Marketing Software 139

PRSay

JUNE 3, 2022

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. guaranteed six-month performance reviews to evaluate employees for a salary increase). What questions would you encourage candidates to ask as they seek to negotiate a package for themselves?

Interviews 86

Interviews Employee Financial LinkedIn 86

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But when it comes to a press release, the company boilerplate is nothing to dismiss. The Non-Boilerplate Boilerplate. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. crypto markets are now in a freefall that’s bringing companies and their employees down with them. Something as consequential and lasting as re-defining how the world’s financial system operates sure won’t either.

Marketing 60

Marketing Financial System Conference 60

Critical Mention

JUNE 14, 2018

One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. The employee asked, “Can you do me a favor, can you write your name down on the napkin for me?” Then the employee says, “Exactly, supply and demand my friend.”

Pitching 70

Pitching Media Employee Privacy 70

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. I recently talked to one senior executive who said she improved her ability to read financial reports by doing so. In support of this view, Meng et al.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Has Warren Buffett signed on as a financial advisor? Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 198

Writing Communications Marketing B2B 198

Solo PR Pro

JANUARY 26, 2021

There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page. If you are looking for someone with a higher level of skill, one of the most effective ways to find an employee is by turning to your network.

How To 58

How To Handbook Training Employee 58