Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. In other words the “let them eat cake” attitude by Google and some of its employees (you know – the Marie Antoinette attitude towards the French masses that eventually got her beheaded) have in truth displaced and disrupted lives.

Google 214

Google Privacy Data Video 214

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Take my agency; we focus on tech PR, with a particular focus in B2B technology. If you’re being interviewed for a role that supports several ad tech clients, for example, you might be expected to rattle off several relevant publications like Adweek, AdAge, Digiday, and AdExchanger. Specialized agencies have specialized needs.

B2B 159

B2B Apparel Product Launch Agency 159

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

PR in High Definition

MAY 24, 2023

On the other hand, in the workplace, GenZ employees have bought into the AI hype. They are using the technology to help them with various work tasks, but have a huge fear of managers finding out. This is due to lack of company regulation around whether they should or shouldn’t be using these tools to support their work.

Google 62

Google Engineering Tools Privacy 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 192

Marketing Content Marketing Data Social Media 192

Critical Mention

JUNE 14, 2018

The examples below will highlight key strategies to keep in mind when pitching to the media: Sell me this pen. One of the most famous pitch examples in Wolf of Wall Street is when Jordan Belfort got one of his employees to sell a pen to him at a restaurant. Then the employee says, “Exactly, supply and demand my friend.”

Pitching 70

Pitching Media Employee Privacy 70

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. That coverage will also likely lead to more opportunities for the spokesperson: additional interviews, panels and speaking engagements, for example.

Company 136

Company Interviews Reputation Privacy 136

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. At this point, ChatGPT can’t find someone’s email address for you for obvious privacy concerns. For example, below is one from Nick LeRoy who has a great SEO newsletter called SEO For Lunch.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 10, 2019

Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts. 11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Critical Mention

JUNE 13, 2018

These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts.

Company 87

Company Banking Crisis Facebook 87

Sword and the Script

JANUARY 14, 2020

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. 3) Data privacy seems to be a marquee issue for the association. 4) Before Auto Care, you worked for a PR technology vendor. employees in the U.S. – How are things similar or different?

Marketing 79

Marketing Data Wireless Industry 79

Cision

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 16, 2019

He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”. Marketers have poured money into technologies that distribute content, but very little into technologies that help creative. Meanwhile, 84 percent say A.I.

Creativity 77

Creativity Study Survey Advertising 77

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

OCTOBER 29, 2019

However, you could do that with anyone – a customer, analyst influencer, for example. Prezly says it powers the newsroom for Shopify and Cathay Pacific if you’d like to see real-world examples. For example, I’m pretty keen on using Microsoft Outlook because I know the program inside and out. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #6 Its credibility come from the human face of its employees.

Communications 63

Communications Healthcare Print Community 63

Ethical Voices

MARCH 14, 2022

That’s just one example of so many, but the reason why I mentioned it it’s because I was 22 years old, I was right out of college, and it was hard. I do think that today all employees have far more latitude, more rights, more allyship, and more resources than ever before. Let me give you an example.

Ethics 52

Ethics Publicity Data Agency 52

Shift Communications

JUNE 19, 2015

For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. Here’s a good real life example from Instagram: This post about a craft beer place in Atlanta from Foursquare looks ok, but the hashtags used are pretty generic.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Katie Paine's Measurement Blog

NOVEMBER 16, 2022

We know, for example, for a company like McDonald’s if they were to increase positive perception on key environmental attributes by 25% that it would generate $140 million of quarterly incremental revenue. Your customers, employees, or other stakeholders may well be talking about things that can or will actually move the business.

Analytics 40

Analytics Crisis Data Measurement 40

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

Beyond PR

MAY 18, 2017

Not all of those people were necessarily looking for a hotel, but if they mentioned planning a trip and had a bio located outside of the region, similar to the LinkedIn Group discussion example above, there was enough context to initiate a targeted conversation that could generate a lead. Social signals are a good example of this.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93