Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR tech mentions Video makers. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. Content picks PR ethics. All this leaves me shaking my head.

Analysis 142

Analysis Tools Software SMB 142

Deirdre Breakenridge

FEBRUARY 26, 2019

When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission. In this short video, you can evaluate how much you FEEL, before you share your tweets and Facebook posts, speak at your team meetings or give those media interviews on TV or on Skype.

Communications 184

Communications Skype Ethics Leadership 184

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Burrelles Fresh Ideas

JANUARY 2, 2024

The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO. Search engines are increasingly valuing video content, making it a vital component of an effective SEO strategy.

SEO 85

SEO Mobile Engineering Ethics 85

5W PR

JUNE 14, 2024

It also supports the generation of diverse content types, from video scripts to social media posts, ensuring consistency across all platforms. Efficiency Automation of routine tasks frees up employees to focus on more creative ideas and strategic initiatives, enhancing productivity and innovation in PR campaigns.

Publicity 88

Publicity Analysis Healthcare Tools 88

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? I learned the ethics challenge very early on in my career. How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” And Uber’s not alone in grappling with the impact of information supplied by its own employees. Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

Stern + Associates

MARCH 15, 2023

Author of the critically acclaimed book, “ The Hype Machine ” (2020), he helps organizations understand how ChatGPT and similar technologies could impact the job market and employee skills. Parker notes that large streaming platforms must prepare for a potential explosion of content creators as the barriers to creating video content fall.

Technology 118

Technology Ethics Tools Creativity 118

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. I'm sure that a lot of employers are doing great things and are taking mental health seriously — but sticking out a couple of tweets or posting a video on Facebook isn't enough. I've seen something on Facebook."

Ethics 84

Ethics Employee Policies Video 84

Burrelles Fresh Ideas

MAY 14, 2024

Provide Subtitles, Closed Captioning or Transcripts Video subtitles, captions and transcripts help to make video content more accessible to a large audience, including people with hearing impairments and other disabilities. Subtitles are used to translate the speech from the video to text. Don’t forget to add relevant keywords.

Social Media 93

Social Media Media Video SEO 93

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Data 97

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands. A User-generated content (UGC) is any content—text, videos, images, reviews, or testimonials—created by people, rather than brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. He counts employees as the “best defense against misinformation,” but cautions it cannot be an afterthought. 1) The risks of disinformation in business.

Film 85

Film Ethics Employee Data 85

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social commerce is poised to extend beyond social media and into various domains like streaming video platforms, gaming services, music, and podcast platforms, and potentially across the evolving digital landscape — the metaverse. Rise of Short-Form Video Content. Dominance of TikTok SEO. Ask them to mention your brand.

Social Media 87

Social Media Media Mobile SEO 87

PRSay

FEBRUARY 23, 2017

Just a few keystrokes or a video recorded on a smartphone can quickly create compelling messages that can spread quickly. That’s at the very core of PRSA’s Code of Ethics and the recent statement from PRSA’s 2017 Chair, Jane Dvorak, APR, Fellow PRSA , about “alternative facts.” He’s even married to a PR person.

Healthcare 72

Healthcare Communications Ethics Radio 72

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos. ” Test those waters again and again and watch the work and work ethic improve. Be prepared to be flexible, and be amazed.

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. But the storytelling should go beyond the founders and employees. Its website has a success stories page , with well-produced articles and videos featuring “trailblazers” – Salesforce users.

Branding 149

Branding Brand Storytelling B2B 149

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stern + Associates

AUGUST 15, 2022

Applied futurist and social systems strategist Ari Wallach , founder and executive director of Longpath Labs , helps organizations and individuals discover and leverage a new version of “why” for their work that leads to deeper and more meaningful motivations for all stakeholders – employees, customers, communities and future generations.

Training 62

Training Public Affairs Ethics Groups 62

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 51

Ethics Interviews Advertising Advertising 51

PRSay

JULY 14, 2020

From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. In 2020, the general public wants to know where organizations stand on these important matters just like employees do. Art credit: lilly ma.

System 157

System Community Social Media Employee 157

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 249

Crisis Crisis Management Viral How To 249

Burrelles Fresh Ideas

MAY 28, 2024

Video narratives: Engaging and visually compelling, fostering emotional connections. Choose the most appropriate storytelling format based on your resources and audience preferences, such as blog posts, patient testimonials, videos, or social media campaigns. Where can I find resources to learn more about storytelling?

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. Representing the public that we serve 4. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JUNE 6, 2020

it has never been clearer than right now that brands aren’t your friend, when social media is awash in videos of riots and humans being assaulted… American brands have rushed to show where they stand, but it’s still uncertain what they intend to offer – what they can offer – beyond greater awareness of their existence and a vague sense of virtue.”

Branding 90

Branding Brand Fashion YouTube 90

Mindful Marketing

NOVEMBER 6, 2021

Time sink: Whether it’s watching hours of TikTok videos or compulsively checking one’s Facebook feed, social media has already become a time waster for many, so one can only imagine how an even more immersive virtual experience might consume each waking hour.

Facebook 73

Facebook Google Privacy Tools 73

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" How can we find employees who have the potential to be leaders and leaders? But that's what makes our lives super interesting.

Leadership 59

Leadership Social Media Creativity Ethics 59

Barokas

JANUARY 7, 2019

This realization first hit me in my personal life, when I recognized that while I want to instill a strong sense of ambition and work ethic in my children, I don’t want to burden them with the feeling that they must be in a state of perpetual change to be successful.

Case Study 60

Case Study Construction Exercises Media Training 60

Melissa Agnes

OCTOBER 21, 2014

If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Every employee is a spokesperson for your organization. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine.

Crisis 100

Crisis Crisis Management How To Viral 100

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Ethical Voices

NOVEMBER 21, 2022

As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. We start every class by discussing ethical issues we have seen or read about over the past week. A new code of ethics. How to be an ethical leader.

Ethics 73

Ethics Sports Employee Privacy 73

Stuart Bruce

JANUARY 5, 2015

It’s understanding and being able to explain opinions and relationships with all publics/stakeholders including customers, employees, journalists, politicians, regulators etc. Historically much of that has been media relations and owned media such as corporate newsletters or video and today is frequently becoming social and digital.

Reputation 60

Reputation Corporate Ethics Communications 60

Maxim Behar

DECEMBER 20, 2022

And what always impresses me most is how much your employees love you. Maxim's drive for constant improvement in his work is infectious, which he skillfully passes on with his experience and knowledge to his employees. Ethics Chair, ICCO. This is what I can see every time when I visit your great agency in Sofia. See you soon!

Energy 52

Energy Groups Internal International 52

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! Even when he decided to quit this job the next logical step that came into his conscious was to upgrade his journalistic knowledge.

Ethics 52

Ethics Creativity Leadership Crisis Management 52