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What Is an Embargoed Press Release?

PR Fuel

Approximately 25% of businesses publish at least 10 press releases each year. Read More The post What Is an Embargoed Press Release? While some of these may be about relatively minor news, some can be critical stories you need to get out. One possible way to ensure you get your news out when and how you want.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

I’ve been able to use my content skills for press releases and bylined article drafts. When I sit in on client meetings, oftentimes I hear about upcoming press releases that will be “under embargo.” Usually when I hear the word “embargo” I think of ships or trade restrictions.

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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

Depending on the nature of the announcement, an exclusive may be offered to tier-one press such as WSJ, Bloomberg, Reuters, or Forbes, etc. Embargo outreach – Don’t confuse an embargo with an exclusive. Immediately after the exclusive or embargo breaks, the news is shared with mainstream, business and vertical media.

Pitching 177
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PR Tips For Announcing A SPAC Transaction

ImPRessions - Crenshaw Communications

To make sure they have enough time to cover the announcement, PR should start pitching at least 72 hours before the release goes out. But be careful with embargo pitching. If you’re pitching your SPAC announcement globally, it’s important to understand that no one can break the embargo.

Pitching 296
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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But are they really? They’re here to stay.

SEO 279
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In PR, Press Releases Still Matter

ImPRessions - Crenshaw Communications

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

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Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Digitally savvy PR pros have adopted newer techniques to cut through the clutter, but what about the traditional tactics, like embargoes and exclusives? Are embargoes still useful in PR?